As an oil exploration worker carrying out Seismic surveys around the world, TextMagic customer, Mr. Phillip’s career takes him out to sea for long periods of time and often without any mobile signals. In early 2007, while conducting a survey off the coast of Tanzania, Mr. Phillips found that keeping touch with friends and relatives was extremely challenging as well as nerve-wracking at the thought of not being able to communicate in the case of an emergency. Without a mobile signal, the lapse in time it took for a loved one to arrive home and login to their email account was critical.

The search for a reliable SMS solution.

In May of 2007, Mr. Phillips took his search online for a reliable SMS service that would allow him to send text messages from a remote area without a mobile signal. His search brought him to various types of services and after some thorough research, decided that the Textmagic Email to SMS service was the best solution. The service required no software installation and provided the technology that allowed SMS communications to be sent and received within seconds. Responses to Mr. Phillips’ urgent messages could come straight to his personal email account.

“I utilize TextMagic whenever I am on-board ship. Often times it’s weekly and TextMagic has become invaluable when I need to contact a person urgently.”

- Mr. Phillips, TextMagic Customer, United Kingdom

Are you experiencing similar challenges to your text messaging? We invite you to explore our many SMS products designed to meet all of your personal AND business communication needs.

Mobile phones have become the dominant mode of communication around the world and have introduced a broad spectrum of new ways in which people interact with eachother. Nowadays, companies can capture their targeted audience in a matter of seconds and friends can send urgent messages to eachother while on the road. But an often overlooked advantage of SMS technology is the efficiency in communication that it has brought to people with disabilities. For a hearing impaired person, SMS offers a way to communicate accurately and quickly and has subsequently become the most popular mobile solution for this demographic. And layering a service like TextMagic’s Email to SMS can enhance the solution by allowing consumers to create longer, more emotional texts.

As it turns out, SMS has also improved communications for people with disabilities other than hearing. In a recent post by news commentator, Patricia E. Bauer, she sites how a mother in the U.S. reported that texting has allowed her autistic son to communicate effectively for the first time ever. The fact that SMS could open the doors of communication and be more than just a convenient mobile tool validates the TextMagic business model. In a survey conducted over the last two months to TextMagic customers, we came across several visually impaired people who have incorporated our service into their everyday communication. We tend to take the physical ability to text for granted, however, it is extremely challenging for someone visually impaired to compose a text message on a tiny mobile keypad. Almost impossible to create one that is precise.

Prior to discovering the Email to SMS service, TetxMagic customer, Philip Congreave, had little success with text messaging.  “I used to try sending messages on my mobile but it was a very tedious process and very frustrating. Using TextMagic is similar to using an email program with Inbox, Outbox and Sent Items Folders and a Send/ Receive facility. Being able to use a full keyboard makes composing very easy.” Mr. Congreave suggested using TextMagic with a screen-reading program such as Thunder which reads the words in the edit window aloud.

We invite you to learn more ways SMS is helping people with disabilities connect in a whole new way and to share your own experiences.

SMS marketing is upon us. In fact, it’s been gaining traction for a few years now; however, many businesses are just starting to understand how powerful of a tool it can really be. Text messages have a 95% read rate and mobile phones have become an important medium of communication as messages are relayed within seconds. Nowadays, people take their mobile phones everywhere they go and as mobile communications continue to advance on a daily basis, companies have the opportunity to reach out to their customers in a whole new way. Understanding the power of SMS marketing and the creative principles of how it influences your clients is the key to making it successful.

With SMS marketing, businesses have the ability to interact with their customers more quickly than with  traditional marketing campaigns and to generate a significant number of call-to-actions. Take it a step further and imagine being able to send an SMS to a large targeted group of people with a single email! Services like Email to SMS give businesses the tool to implement text messaging campaigns that are efficient and effective into their overall marketing strategy.

Prior to embarking on an SMS campaign, companies should carefully consider the best way to approach their customers. Afterall, your customers have opted into your service and have given you their personal number because they expect your product and/or service to bring value to them. Don’t disappoint them! SMS communication must be personal. Be responsible with your messaging and make it count.

The following are some examples of industries harnessing the power of SMS marketing:

Real Estate – SMS marketing gives agents the ability to quickly and inexpensively market items like new property listings and lower pricing alerts to a targeted list of clients.

Restaurants & Entertainment – With SMS marketing, restaurants, bars and clubs have the opportunity to reach a huge amount of potential customers while they are literally out on the town and looking for immediate entertainment.

Sales & Promotions – Use SMS marketing to alert your customer base to immediate product discounts and special promotions. Text marketing can be a phenomenal tool for creating excitement and immediacy around special campaigns.

Want to share your SMS marketing success story? Post your comments and share your “best-practice” ideas.

Prova Surveying Ltd. is a United Kingdom based Quantity Surveying and Project Management company. Prova Surveying management faces the challenge of communicating with clients on the job in an efficient and economical way. Time is money when your job is preparing cost plans and reports and performing quantity surveying services for major clients on distant job sites. Telephone reception can be spotty and keeping an audited trail of the communications is virtually impossible. Prova Surveying had been using the Magic Message service but needed a solution to meet all of its business SMS needs.

When you are dealing with other peoples’ money, it’s imperative to keep an audited trail of communications.
In his Google search for a service that could offer reliable and traceable communications, Prova Surveying Ltd. owner, Angus Cockburn, discovered TextMagic. The TextMagic Email to SMS Service was Mr. Cockburn’s solution to sending and receiving documented text messages from his email account to mobile phones. TextMagic offered a pricing plan that fit into his budget designed around how many texts he estimated using for messaging his team on a daily basis. Furthermore, the fact that TextMagic credits never expire was even more of an incentive for Mr. Cockburn to test out the SMS service.

Can integrating a new communications program into a small business be quick and easy?
The implementation was seamless and did not require any additional software installation. The TextMagic technology enabled Mr. Cockburn’s current software to send text messages and created a simple TextMagic icon on his desktop. The designated icon is now used for all of his Prova Surveying related texting.Each thread of communication that is sent and received via TextMagic is recorded and saved on his PC.

“TextMagic is a valuable tool for a company like Prova Surveying Ltd,” says Mr. Cockburn. “SMS is a quick and economical method of communication and the facility of having a record of communications is vital to our business.”

West Sussex
Tel: +01243 583131

www.provauk.com