Are you in one of the many businesses which supplies the educational or children’s market? If so, the back to school period can be a critical time for you, for parents are making the most of the last couple of weeks of the school holidays to purchase new shoes, stationery, clothes, sports kits and many other items which are required to kit out their children for a new school term.
So when it comes to making the most of this busy sales period, time is of the essence – as is making a bigger impression than the competition. That’s where using SMS business marketing can be your best ally, for with a well-timed and well placed marketing message, direct to your customers’ mobile phones, you can reach them wherever they are – and bring your business to the forefront of their mind as they embark upon shopping trips.
One of the most vital – and powerful – elements of SMS marketing is the fact that you can precisely time the moment your audiences receives, and reads, your messages. If you take time to understand your audience’s shopping habits and make the most of the most influential time to reach them, your marketing activities will have all the more impact.
Keep it simple – one offer on SMS at a time
The secret to good SMS marketing is, simply, keep it simple. With such a short message to play with, your offer or information has to be clean, precise and to the point – so trying to work in more than one product or offer will reduce the power of your message.
Increase footfall with SMS vouchers
As we’re all aware, we’re all rarely parted from our mobile phones – particularly so when we’re out and about. So use your SMS marketing message to incentivise your audience to use your services by offering a money off voucher via text message. Sounds complicated? It’s more simple than you might think – ‘save 10% on all childrens shoes at Blakes of London by showing this message at the checkout on 28.8.10 only’, for example.
Timing is everything
As we mentioned above, time your SMS marketing messages right and you’ll reap the rewards. But what’s a good time to engage your customers via text message? Busy parents with home, work and children to juggle may not recall your message if sent too far ahead – so try early Friday evening for Saturday shopping, for example. Your customers’ mobile phones are very private and personal possessions, so ensure you don’t send through messages at times which may be inconvenient, such as very late at night.
Remember that Back to School comes but once a year – so get your marketing ramped up now to take advantage of this busy retailing time. Worried that you might have missed a trick? Don’t stress – for it’s quick and easy to set up your SMS marketing via TextMagic – you can be up and running in minutes, thanks to the Pay As You Go format and simple, easy to use software, which can be connected to your email, used direct from the web or via free downloadable software – whichever works best for you.