More than anything, online lead generation services need to stay abreast of the latest technology for connecting with potential customers. Email has traditionally been the medium of choice for generating leads, but lately a new contender has become prominent. SMS, or text messaging, has largely remained untapped as a means for connecting with people about products or services that they might want. SMS is one of the more versatile methods of communication in the modern world, and its only failing is that there are few feature-rich mediums for handling SMS lead generation. With TextMagic’s Email to SMS service, lead generation companies can use their own feature-rich email programs to send easy-to-read text messages. Read on for five ways that TextMagic can help your business generate leads for itself and for your clients’ businesses.
1) SMS is Short, Sweet and Gets More Replies
The truth is that people are more likely to reply to something the easier it is to read. The short, sweet nature of a text message gets to the heart of the matter, which is, “Here is something that you might like. Reply if you like it!” This will garner a much higher response rate than the standard email, which, while it is a bit looser than a formal letter, nevertheless requires more writing than a text message (a salutation, a closing, etc.) in order to be appropriate for the medium. TextMagic can help you take advantage of the unique opportunities afforded by text message lead generation without having to switch to a new program.
2) Keep The Program You’ve Got
Chances are, as a lead generation company you have a feature-rich email program. You may be able to use variable fields, you may have an automated marketing plan or you may need to send thousands of emails per day. TextMagic “magically” transforms emails to text messages and vice versa, so everything that you are able to do with emails, you can do with text messages. This mobile SMS software requires practically no learning curve – simply install TextMagic, sync it up with your current program, and you’re ready to go.
3) Real-time Tracking Capabilities
The TextMagic Email to SMS gateway software offers a variety of perks for lead generation services, including the ability to monitor and track replies. One satisfied customer with TextMagic, Magnetic Marketing Ltd, reported that, “TextMagic is very easy and quick to set up, and its email to sms gateway allows me to monitor, in real time, leads that are being generated both for my primary business, and those business I support through Magnetic Marketing Ltd.” Because text messages are so much more convenient than emails, with TextMagic you will be able to monitor huge gains in lead generation.
4) Get Close to Customers
One of the steps when it comes to lead generation is known as “lead nurturing”, which by the name alone indicates that the intent of generating a lead is to get closer to your customers. Typically, people tend to text with their friends and family, whereas they use email to engage in more formal business relationships. The trend in online marketing is toward a more informal approach, and for this reason TextMagic is invaluable in providing your business the mobile SMS software required to tap into text messaging.
5) Ease of Use
As mentioned in the above review of TextMagic, Magnetic Marketing Ltd wrote that the program was “very easy and quick to set up”. It is rare that a program that opens up such vast new territories for marketing, sales and lead generation has a shallow, easy learning curve like TextMagic does. Its complexity comes from what you can do with its email to SMS service, not from how long it takes to set up.