How to boost your Salon Business? New treatments, exclusive deals and offers, loyalty bonuses – these are all great marketing opportunities.
But how do you advertise them?
And how do you stay in touch with your clients in a way that encourages them to take advantage of those special offers?
And how can you make sure that your customer will not miss the appointment?
Whereas emails and even ‘snail mail’ flyers are all too easily overlooked, a text message straight to your clients’ phones is far more likely to be checked and responded to.
I would like to point out five ways how you can make the most of text messaging to promote your Salon:
1. Appointments – on time, every time
How much of your valuable time is wasted due to your clients missing their appointments?
While in some instances a cancellation may be unavoidable, the classic and oft-heard, “Today? I thought it wasn’t until next week!” excuse still means that you’ve lost revenue and possibly even turned away extra ‘walk-in’ custom that could have at least salvaged some sort of return from the situation.
However, with SMS text messaging you can be sure that your clients know exactly when their appointment is in plenty of time, so if they do need to cancel and rebook then you have the chance to fill that open slot with another client.
The result? Maximum revenue, minimum losses. It also promotes your Salon as one that connects personally with its clients – a great way to boost your reputation.
2. Create your own templates
It’s highly likely that you will be sending out similar appointment reminders to different clients. So why waste time in creating fresh text every time?
SMS messaging allows you to create templates that you can save and then customise quickly and easily, saving you time and effort. Once you have a catalogue of templates it’s then just a simple case of selecting an appropriate one and changing the time, date and name before sending it to your client.
The result is a personalised text message that doesn’t require too much effort to produce.
3. Plan ahead and fill your books
For busy Salons, organising the diary days, weeks or even months in advance can be a difficult and time consuming task.
However, linking your appointments messaging service up to a calendar function means that your timeslots can be updated instantly, so you can see at a glance if there are any gaps in your schedule. This can be particularly useful if you have visiting stylists and want to ensure that their time is utilised efficiently.
4. Multiple reminders? No problem!
One of the big advantages of SMS messaging for Salons is that the supporting software allows you to import spreadsheets and set up multiple reminder send-outs to several clients at once.
Incorporated into your daily routine, this can ensure that your clients are sent updated information on any changes to appointments in one go, rather than having to contact each client individually.
5. Open up your marketing opportunities
SMS messaging isn’t just great for reminding your clients about appointments – it can be a great tool in a marketing campaign too.
Studies have shown that people are much more likely to respond to a text message as opposed to an email (as long as they’ve signed up to receive those messages in the first place!).
Using text messaging as an advertising tool is a cost-effective and efficient way of promoting your Salon. So get creative and make sure you use SMS messaging as part of your advertising campaign to keep your Salon busy all year round.