Bulk SMS marketing is proving increasingly popular with all types of businesses. Quick, easy to use and effective, it also lends itself to working well within lead generation strategies and marketing campaigns. Here we find out how bulk SMS marketing helped Magnetic Marketing pull in the customers.
Dez Futak spends his working day helping businesses create effective marketing strategies. But when it comes to his own marketing, Dez has found that the benefits of bulk SMS marketing have proved to be a big attraction to potential new clients.
Dez runs Magnetic Marketing, based in Basingstoke in the south of England, and has adopted SMS marketing as part of his core marketing strategy. By using it as part of his lead generation strategy, he has been able to not only bring in new business for himself, but also recommend it to other organisations to help their marketing process too.
Quick and easy to set up
SMS text marketing systems makes it easy to deliver targeted, group text messages to consumers in a quick and cost-effective way. The system allows people like Dez to deliver their marketing message straight into people’s pockets. And with texting being one of the most popular forms of instant communication, it’s effective at getting the message across every time. The result is that by incorporating SMS messaging into a general strategy, new leads can be generated that can easily convert into real sales.
SMS text marketing gives you a number of key benefits including:
• The chance to maximise your ROI, giving you great value for money
• The opportunity to build up a strong communication link with existing and new customers on the go
• Stimulate new leads by using smart text messaging solutions such as SMS coupons, dealer locators and promotional SMS games that your clients will want to interact with
• Build a strong brand awareness by getting people interested in your brand through an opt-in SMS campaign, SMS freebies, contests and sweepstakes
• The ability to carry out detailed monitoring of your SMS campaign’s performance and to adjust your strategy instantly according to the results
SMS marketing hasn’t just allowed Dez to boost his own business, though. He’s been busy recommending it to businesses he works with on a daily basis, and monitor what kind of responses he’s been getting too. “SMS messaging is very easy and quick to set up, and its email to SMS gateway allows me to monitor, in real time, leads that are being generated both for my primary business, and those business I support through Magnetic Marketing Ltd.” He has found the service to be comprehensive, allowing him to plan marketing campaigns carefully for maximum effect.
So are you maximising your business potential? Does your messaging system allow you to combine it with lead generation tactics, or are you still just ‘hoping’ that the message will get through? SMS text marketing is proving increasingly popular with businesses across the UK, so why not optimise every potential lead?
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