The world of commercial mortgage solutions is often a difficult business environment to get ahead in, because competition is fierce and customers are wary. As a mortgage provider, you need all the help you can get. Thankfully, there is a communications market that is yet untapped but that can give you a leg up on your competitors. By taking advantage of SMS text marketing, you can save money, time and business. Close more deals more quickly by using the TextMagic email to SMS program.

TextMagic works by connecting with your email program, allowing you to send messages directly to people’s phones through email. This lets you utilise the different features of your email program while giving it the marketing breadth and easy reading capacity of SMS. It is effectively a cheap SMS gateway to let you connect with more people than you were able to before.

Save Time and Money

When it comes to sending letters, making phone calls or even writing emails, you can waste a lot of time and money trying to get in touch. Text messages cost next to nothing to send, are incredibly easy to write, and leave you with more time to improve your business. By connecting with customers within 140-character messages, you pare everything down to just the essentials of what you need to say.

Furthermore, people are often long-winded on the phone, bothering you with questions and trying to get a better deal. As a mortgage solutions provider, you may not have time for that. By sending all pertinent information via TextMagic SMS messages, you don’t have to worry about wasting time doing things that take away from your productivity. You don’t have to invest in any more stamps, long-form letters or other marketing elements. Just keep in touch with customers via text message.

As mortgage brokerage client Your Mortgage Solutions said, “TextMagic is a brilliant cost saving device for us. It saves us money on lengthly phone calls and postage, when updating our clients on the progress of their transactions.”

Connect With Young People

As young people begin to enter the market for mortgage solutions, it will become increasingly apparent that SMS text marketing is the way to go. Text messaging is a way of life for younger people, and the company that understands that and is able to engage on that level is more likely to be trusted than a company that only communicates via letter or the telephone. SMS has been maligned as an “unserious” form of communication, but as more and more people use it to do business, it is important to stay on top of your competition by utilising the unique capacities of a program like TextMagic.

Get Replies Quickly – Do More Business

When people get a letter from a mortgage broker, you are lucky if they open it within three days. Phone calls are often returned as many as two days later. Emails may be deleted accidentally or simply not responded to. Only text messages have a proven, consistent, same-day response rate. By staying in touch with clients and communicating a lot of important information quickly, you can do more business and close sales quickly. Whereas it might have taken an entire week to communicate pertinent information before awarding a mortgage, with TextMagic it may only take one or two days.

No Learning Curve

Finally, the best thing about TextMagic is that there is no learning curve. Simply use your standard email program to send text messages to clients. You are able to receive text messages through the same program. TextMagic is simple, affordable and vital to commercial mortgage solutions businesses if they want to stay ahead of the competition through 2011 and beyond.

When doing business around real estate, it is important for a mortgage brokerage to maintain constant channels of communication with clients. A lot of time-sensitive information such as when valuations are booked, when people make requests or any changes in a mortgage offering are important to deliver immediately. Ideally, a client should respond quickly to any message from a brokerage, but with traditional mediums such as email, phone or letter, this doesn’t always happen. Text messaging is not often used for real estate communication, but with the right Email to SMS sending service like TextMagic, it can become a highly effective way of doing business. Read on to discover four reasons why.

1) People Respond to Text Messages Quickly

Typically, the nature of the SMS medium is such that people will respond to a text message within five minutes of receiving it. SMS is short, sweet and to the point. By using TextMagic to tie your email account to a text messaging phone number so you can both send and receive information from your clients via SMS, you can advise, make appointments, send requests and close deals far more quickly than you would otherwise. Mortgage brokers know that sometimes, speed is of the essence, which is why TextMagic offers a needed service in the world of real estate finance.

Mortgage brokerage firm Blue Box Mortgages writes, “As a mortgage brokerage we use TextMagic to advise clients that their valuations have been booked, their mortgage has offered or to request they call the office to get information at a time which suits them.”

2) Email to SMS Makes Mass Communication Easy

If you need to connect with a number of different clients all at the same time with important information regarding your mortgage, you can simply open up your email program and send a text to every client’s phone. The problem with sending messages to email accounts is that many people don’t even check them. If it looks like it’s not from a friend, many people just throw it in the bin, especially if it’s a mass mailer. However, people are much more likely to look at text messages. If you feel that a piece of information is important, you should send it via a bulk SMS provider like TextMagic.

3) Use Your Own Email Provider

One of the primary reasons that many mortgage brokers use TextMagic is because it is highly convenient. Most brokers have their own email program that they use to send information to clients or to keep in touch. However, as mentioned before, most emails typically take up to three days to receive a response. With SMS, you can receive responses to your messages in minutes, yet use your standard email sending service to maintain connection. This requires no learning curve. Simply install TextMagic and your own email program will take care of the rest.

4) Connect with Younger Clients

Typically, younger clients are the ones who are most accustomed to using text messages to communicate a wide range of things, whether chatting with friends or conducting important business transactions. As more and more young people enter the market for real estate and mortgages, you can establish an important niche for yourself as a mortgage broker if you make it easy for younger people to do business. The 21st century is one where short and sweet wins over verbose every time when it comes to financial transactions, and no one is more aware of that than young people. You will gain a reputation as a forward-thinking, easy-to-work-with mortgage firm if you use an SMS sending service to communicate with clients.

Parcel Delivery Companies love text messaging because it is quick, to the point, and flexible. What they don’t love is paying a fortune to keep their customers informed of when a hotly anticipated package has arrived. Luckily for both parties, TextMagic has come up with an inventive solution that allows parcel delivery companies to send SMS via email. This message service via Mobile SMS Delivery makes parcel delivery painless.

Consider collectmyparcel.com, which uses TextMagic’s email to SMS service to alert its customers that a delivery has been made. The email to SMS service is constructed so that the company can send messages to its customers in a timely fashion without incurring significant usage fees. This service is a boon to the parcel company primarily because it engenders excellent customer relationships. The personal touch of a text message distinguishes the service from other delivery companies that rather abruptly disgorge packages as they hurry through their route. A text message imparts a feeling of community and care without demanding significant reserves of time or money.

The email to SMS technology also functions as mobile marketing software. Provided that the parcel delivery company does not send too many alerts or messages, having access to a list of customer phone numbers is extremely helpful for sending out time-sensitive information about certain deals or other offers that require immediate action. Once again, the personal form of address is far preferable to an anonymous promotional postcard received in the post. The mobile SMS software enables companies to rapidly organise their database of contacts and send out information as it becomes available. Essentially, text messages are sent over email channels utilising specially designed software. This saves money without compromising either the immediacy or quality of the message. Instead of relying on networks that are struggling to handle high user demands, TextMagic’s software enables companies to use lesser travelled telecommunication routes while still reaping the benefits of instant customer contact.

In an age where the average person is exposed to a variety of different media inputs on a daily basis, finding a method that can effectively cut through the noise and deliver a message that will be noticed is absolutely vital. As more and more people purchase mobile devices, there is an increasing push to market directly to each of these devices. Consumers rely on their phones to provide them with information they can trust. By sending messages directly to each person via their phone or smart phone, marketing campaigns benefit from reaching their desired audience and knowing that their message has made an impact. The resulting benefits to the company help keep profits rising and foster an excellent relationship between the primary business and its most dedicated customers.

Most importantly, the TextMagic Messenger has been designed to reflect the input of actual customers and recipients. In this way, the technology is not simply an abstract construct of what people “should” like; it is, rather, designed to meet the specific needs of both companies and individuals who have used the technology personally. Parcel delivery companies have long sought a cost-effective way to make their customers feel like a part of a larger community without cutting into their very tight delivery schedule. By incorporating the feedback of clients, TextMagic has delivered technology that satisfies the needs not only of those who use it on a regular basis, but new customers as well.

The technology is instantly adaptable to any industry that values promptness and precision. TextMagic strives to continually update and tweak its services to provide the absolute best experience for both larger organisations and single individuals.

Reliance Freight knows how to carry packages around the world. Their slogan, “Shipments of All Kind Worldwide”, really does express what their logistics services are all about, but when Reliance Freight needs to reach customers in a hurry or its couriers when they’re on the go, they turn to TextMagic. It’s a “valuable tool” in Reliance Freight’s business, the company says, and with a worldwide logistics operation, that’s high praise indeed.

The average day at the offices of a logistics provider will generally include multiple orders, lorries on the road, freight at sea, and cargo in the air. In between all of this, customer needs may change – for example, items bound originally for Leicester might suddenly need to be redirected to Birmingham – and those responsible for this chaotic multitude of cargo don’t have a pen and paper at hand to jot down the new information. TextMagic can help to rectify this hectic situation and restore a bit of order to the day.

With a few simple clicks of the computer keys, an office manager in Derby can send new instructions to a lorry driver in Sussex or a cargo pilot en route to Panama, and they’ll never need to reach for paper or pen to jot down the new information. It can all be sent via reliable text messaging using TextMagic’s worldwide texting service. Freight forwarding companies can now communicate reliably and safely with their delivery personnel using desktop SMS software.

TextMagic features a computer-based SMS service that lets users send messages of up to 459 characters to multiple mobile accounts. Simply register your domain at TextMagic.com, and you can easily send mobile messages worldwide without the high costs so often associated with intercontinental text messaging. Over 200 countries are covered by TextMagic’s service, and messages can be sent in any language. Text message recipients can also easily send replies straight to your inbox, and bulk messaging is easy with TextMagic’s email to SMS options.

Not only does TextMagic offer logistics solutions and facilitate communications between offices and their delivery personnel, it also facilitates communications with customers. As CollectMyParcel.com, a leading parcel collection and UK import service, attests, “TextMagic has allowed us to send a quick message when we’ve needed our customers to contact us.” Thanks to the ease of use of TextMagic’s messaging service, it is now possible for freight forwarders to send SMS from their desktop and reach clients quickly.

Organisation is a key element of success in any freight forwarding company. With TextMagic, SMS technology can be integrated with CRM software. Text message progress can be followed online, so you’ll know simply by going online whether your text message has been received. You’ll have real time data that you can integrate into your customer relationship management software to further your ability to provide the best in customer service.

Whether it’s seeing a delivery to Dorset or to Bangladesh, it’s essential that freight makes it to its destination. TextMagic can make that job just a bit easier with their easy-to-use desktop to SMS messaging. Thanks to TextMagic, lorry drivers won’t have to answer phones while on the motorway, even if that motorway is halfway around the world. With TextMagic, as Reliance Freight and CollectMyParcel.com have discovered, it’s possible to use technology to keep track of parcels, revise instructions, and contact customers, all with more ease and reliability than traditional text messaging services. Best of all, TextMagic’s straightforward billing service allows you to send text messages to Glasgow or Ghana for the same low fee, meaning your messages will not only reach their intended recipients, but they’ll do so for the same low price.

More than anything, online lead generation services need to stay abreast of the latest technology for connecting with potential customers. Email has traditionally been the medium of choice for generating leads, but lately a new contender has become prominent. SMS, or text messaging, has largely remained untapped as a means for connecting with people about products or services that they might want. SMS is one of the more versatile methods of communication in the modern world, and its only failing is that there are few feature-rich mediums for handling SMS lead generation. With TextMagic’s Email to SMS service, lead generation companies can use their own feature-rich email programs to send easy-to-read text messages. Read on for five ways that TextMagic can help your business generate leads for itself and for your clients’ businesses.

1) SMS is Short, Sweet and Gets More Replies

The truth is that people are more likely to reply to something the easier it is to read. The short, sweet nature of a text message gets to the heart of the matter, which is, “Here is something that you might like. Reply if you like it!” This will garner a much higher response rate than the standard email, which, while it is a bit looser than a formal letter, nevertheless requires more writing than a text message (a salutation, a closing, etc.) in order to be appropriate for the medium. TextMagic can help you take advantage of the unique opportunities afforded by text message lead generation without having to switch to a new program.

2) Keep The Program You’ve Got

Chances are, as a lead generation company you have a feature-rich email program. You may be able to use variable fields, you may have an automated marketing plan or you may need to send thousands of emails per day. TextMagic “magically” transforms emails to text messages and vice versa, so everything that you are able to do with emails, you can do with text messages. This mobile SMS software requires practically no learning curve – simply install TextMagic, sync it up with your current program, and you’re ready to go.

3) Real-time Tracking Capabilities

The TextMagic Email to SMS gateway software offers a variety of perks for lead generation services, including the ability to monitor and track replies. One satisfied customer with TextMagic, Magnetic Marketing Ltd, reported that, “TextMagic is very easy and quick to set up, and its email to sms gateway allows me to monitor, in real time, leads that are being generated both for my primary business, and those business I support through Magnetic Marketing Ltd.” Because text messages are so much more convenient than emails, with TextMagic you will be able to monitor huge gains in lead generation.

4) Get Close to Customers

One of the steps when it comes to lead generation is known as “lead nurturing”, which by the name alone indicates that the intent of generating a lead is to get closer to your customers. Typically, people tend to text with their friends and family, whereas they use email to engage in more formal business relationships. The trend in online marketing is toward a more informal approach, and for this reason TextMagic is invaluable in providing your business the mobile SMS software required to tap into text messaging.

5) Ease of Use

As mentioned in the above review of TextMagic, Magnetic Marketing Ltd wrote that the program was “very easy and quick to set up”. It is rare that a program that opens up such vast new territories for marketing, sales and lead generation has a shallow, easy learning curve like TextMagic does. Its complexity comes from what you can do with its email to SMS service, not from how long it takes to set up.

SMS is a largely untapped method for business communication, yet as more and more people are depending on their phones to supplement their changing and increasingly tech-centered lifestyles, the text message medium is becoming more prevalent. Insurance companies should learn how to connect through a text messaging service if they want to maintain business. However, the SMS medium is notoriously hard to work with. TextMagic makes the medium much easier with its Email to SMS service, which allows car insurance companies or life insurance companies to send and receive text messages through a standard emailing program. Read on to learn why your business needs this program.

1) Short And Sweet

Text messages are known for being easy to digest, which should be the emphasis of any sort of business communication. There is a reason that people nowadays seem to text more than they talk. Because they are short and sweet, the information is imparted more quickly and thoroughly. There is no need to couch a text message in a lot of long-winded salutations. If you would like to remind clients to call you back, simply send a text stating, “When are you free for me to call?” If you need to inform a client of a late payment, simply text, “Insurance payment was due a week ago. When will you be able to pay?”

2) Greater Response Rate

One satisfied customer using TextMagic, Brunel Insurance, wrote, “When writing to our customers it could take anything up to 10 days to get a reply, that’s if the letter was not left on the mantelpiece. Now 80% of our texts are replied to within 2 minutes.” The more difficult it is to reply, the less likely it is that a customer or client will do it. However, by using TextMagic, you are using the easiest form of communication available, and a customer will likely dash off a quick reply giving you the exact information that you need.

3) Email Offers Improved User Interface and More Features

By using an email program, you can effectively send a message to as many people as you want. This is perfect if you need to send a mass reminder to pay bills or if you want to offer a promotion or special message to a lot of clients at once through SMS. Additionally, while most SMS sending service systems don’t offer the ability to carbon copy or blind carbon copy a text message, TextMagic allows you to do so with ease. You can SMS-enable your favourite email program and utilise many of the same features for emails, such as variable fields or other business necessities, in a text message.

4) Save on Postal Costs

Brunel Insurance writes of TextMagic, “Not only does it save us postal costs it saves us time.” Indeed, it is important for insurance companies to save money wherever they are able to do so, and postal costs are one such place. If a company has one thousand clients and a letter needs to be sent to every client, postal costs are approximately $320. The cost of using a text messaging service to connect with one thousand people is infinitely smaller than that.

5) Keep Records Easily

By using TextMagic’s email to SMS sending service, you can keep records more easily than if you send important messages via paper. You know exactly what you sent and when you received a reply, so if there are ever any legal issues down the line, you will have all the documentation saved in your email program of choice. Brunel Insurance writes, “The process is so slick; just write an email and send, we have a full audit trail of what has been said and what replies we have received.”