31 January 2012

Use a Branded Sender ID to ‘Click’ with Your SMS Customers

by Webb

Have you received an SMS message recently from a business, brand or company and wondered to yourself why their name appears as the SMS sender even though you haven’t entered their number into your phone book?

That business brand was using what is known as a customised Sender ID, and it’s a great way to quickly connect with your SMS customers. This is because people intuitively understand and relate to names; a name carries with it a recognition that a phone number alone will never match, no matter how much you mention it in your marketing.

How Sender ID works

Sender IDAll SMS text messages carry with them a unique identifier – a sending number – that is most often called an ‘originator’ number. This identifier tells the network (and the customer) where the message was sent from.

It is possible to replace this identifier phone number with a text version (an ‘alphanumeric originator’) of your name or number that your customer will quickly recognise.

In other words, you can set a custom Sender ID that is your company name, a specific phone number for customer support, brand name, trademark, or any other uniquely identifiable word, phrase or number set that characterises you.

As long as it is 11 characters or less:

TextMagic

the12Brand

Miss_Fix_it

HighStAutos

Sender ID is a perfect option for situations where you are distributing a message to a large group, where the message isn’t expected, and times where you don’t require a response. It’s an unfortunate consequence of using an alphanumeric Sender ID that your recipients can’t reply to the SMS itself, because it no longer carries the originating number.

How to set a customised Sender ID

TextMagic makes it easy to customise your Sender ID. The first step is to apply for a custom Sender ID in your customer account through the My Services section, ‘Reply Options‘ area.

To create your custom branded Sender ID, you can choose from any letter from ‘A’ through ‘Z’, including the lowercase letters ‘a’ through ‘z’. You can also choose any number from 0 to 9 and the _ (underscore) character to create your 11-character custom Sender ID.

As long as you stick to these parameters, you can be as creative as you like. Just remember that you should choose a name that your customers will recognise, otherwise they may see your message as unsolicited and not bother reading it.

You can find out more about Sender ID and other reply options here: http://api.textmagic.com/https-api/sender-id

 

 

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