Text message marketing for car dealerships doesn’t have to be hard. We’re here to help you get started. Here are some frequently asked questions from our clients:
What is the best way to target my car dealership text messaging campaign?
There are several strategies that you can use. Whether you are working with a new contact list or importing an old one, we recommend conducting an SMS survey to get a better understanding of your customers preferences. This survey will help you automatically assign contacts to relevant lists.
Let’s say that we want to understand what brand of car your prospects want. We will send out a bulk text to your entire list and set up automation rules based on their response. This will assign contacts to relevant lists (e.g. “Honda clients”, “BMW clients”, etc.). The next time that you have a BMW on sale, you can promote it to the relevant list of contacts.
You can segment even deeper, by asking customers about their budget, desired engine size, etc. Remember that all texts show as SMS chats, so you can analyze your conversation history and send individually targeted deals. This will help you to save money and increase conversion rates.
How can I encourage existing customers to refer friends via SMS?
The best way to encourage referrals is by offering discounts or special prizes for every referral. This is also a great strategy to encourage repeat sales. You can automatically assign referral discounts with the help of SMS automation rules.
Example: “Show this to your friend and have them text BUDDY to 332-391-332 for a 5% discount on their first purchase. You will also receive a $1,500 discount on your next purchase. Friendship rocks!”
How can I set up a Click-to-Text form on my website?
Setting up click-to-text forms for your car dealership text message marketing campaign is easy. Here’s the step-by-step tutorial:
Step #1: Log in to your TextMagic account or sign up for a free trial. Navigate to Services -> Forms.
Step #2: Click on “New Form” and select “Click to Text”. Our tool will redirect you to a configuration menu. Feel free to customize your header text, background, and description, and swap between the minimized or expanded view. TextMagic will update a preview of your widget every time you make a change.
Step #3: Once you are ready, click on “Continue”.
Step #4: Decide on the countries that you want to send automotive SMS to and the list that you want contacts to be assigned to. Click “Next”.
Step #5: Copy the HTML code for your SMS code and paste it before the closing tag on your site. Our click-to-text widget is compatible with all platforms. All messages sent via the widget will be displayed as SMS chats in your TextMagic dashboard.
How can I automate my car dealership’s SMS infoline?
There’s no need to respond to common customer inquiries manually. Here’s how you can set up automation rules for your car dealerships text message marketing campaign:
Step #1: Log in to your TextMagic account or sign up for a free trial. Navigate to Services -> Automation Rules.
Step #2: Click on “Create a new rule”.
Step #3: Fill out all the necessary fields, select the TextMagic number that you want the rule assigned to, as well as the keyword that will trigger the rule. Click “Continue”.
Step #4: Select the auto-response type. Since we are configuring rules for your SMS Infoline, we will opt for “Text message”. Type the automotive SMS that you desire or import one of your templates. Deselect the “trigger rule only once to new and unique numbers” and click “Continue”.
Step #5: Configure a secondary action for contacts management and click “Continue”. Repeat the process for every keyword that you want to trigger an automatic response.
