Most customers will not leave a review on their own. They tend to speak up when they are very happy or very annoyed, so the quiet majority in the middle says nothing unless you ask. And asking works: over 70% of customers will leave a review when a business requests one.
SMS is the best channel for that ask. Only 8% of consumers ignore texts from businesses and SMS review requests see a much higher completion rate than email requests. A short, well-timed text reaches people while the experience is still fresh.
The templates below are built around the moments businesses most often ask for feedback, based on years of helping companies run SMS. They’re short (under 160 characters), personal, and easy to act on.
If you want the strategy behind the timing and wording first, read our full guide on how to ask customers for feedback.
Find your feedback message template:
- General (all-purpose)
- After a purchase
- After an in-store visit
- After a service or appointment
- After a support conversation
- First impressions from a new customer
- With an incentive
- Follow-up reminder
- Loyal, long-term customers
- Referral customers
- Turning negative feedback around
- Ask a specific question
- Industry template sets (healthcare, beauty and wellness, hospitality, SaaS)
General feedback SMS templates
1. Simple SMS review request
Hi [Customer Name], thanks for choosing [Business Name]. Your feedback helps us improve. Could you leave us a quick review here? [Link]
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Use when you have no specific event to tie the request to.
2. One-tap rating request
Hi [Customer Name], how did we do? Tap to rate your experience with [Business Name]: [Link]. It takes about 10 seconds.
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A lower-effort ask that works well as a first touch. Good for the “rate your experience” style prompt.
After a purchase SMS review requests
3. Post-purchase follow-up
Hi [Customer Name], thanks for your recent purchase of [Item]. We would love to hear how it is working out. Leave a review here: [Link]
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Send while the customer is still excited about the product. Follow-up messages after a purchase are one of the biggest sources of online reviews.
4. Product check-in
Hi [Customer Name], has your [Item] settled in okay? If you are happy with it, a short review would mean a lot: [Link]. If anything is off, just reply here and we will sort it.
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Doubles as a support touch, which lifts your odds of a positive review. With Textmagic, you can set-up automation flows to request reviews after every purchase on your Shopify or WooCommerce store.
5. Delivery confirmation plus review request
Hi [Customer Name], glad your order arrived. When you have a minute, tell others what you think: [Link]. Thanks for shopping with [Business Name].
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Best sent a day or two after delivery.
After an in-store visit
6. Same-day visit thank-you
Hi [Customer Name], thanks for stopping by [Business Name] today. How was it? Leave a quick review here: [Link]
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97% of consumers read reviews for local businesses before visiting, so in-store reviews carry real weight.
7. In-store visit with staff mention
Hi [Customer Name], we hope [Staff Name] took good care of you at [Business Name]. A quick review helps our team and future customers: [Link]
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Naming the staff member makes the message feel personal and often prompts more detailed reviews.
After a service or appointment
8. Post-appointment request
Hi [Customer Name], we hope you are happy with your [Service] today. Your feedback helps us improve. Mind sharing a quick review? [Link]
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The window right after an appointment is the strongest moment to ask, while satisfaction is high. Aim for one to four hours after the service.
9. Service outcome check
Hi [Customer Name], how is everything after your [Service] with [Business Name]? If you are pleased, we would appreciate a review: [Link]. If not, reply and we will make it right.
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After a support conversation
10. Post-support review request
Hi [Customer Name], we hope our team sorted things out for you today. If you have a moment, let us know how we did: [Link]
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Ask for feedback via SMS right after a resolved issue, when the relief of a fix makes people more willing to share.
11. Support satisfaction check
Hi [Customer Name], was your issue fully resolved? Reply YES or NO, or leave quick feedback here: [Link]. We read every response.
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A yes or no reply is easy to answer and gives you a fast read on support quality.
First impressions from a new customer
12. New customer first impression
Hi [Customer Name], thanks for giving [Business Name] a try. As a new customer, your first impression really helps us and other buyers. Share it here: [Link]
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Potential customers pay close attention to how new users describe their early experience.
With an incentive
13. Discount for feedback
Hi [Customer Name], we would love your feedback. Leave a review here [Link] and enjoy [Discount] on your next visit. Thank you.
14. Giveaway entry
Hi [Customer Name], share your experience with [Business Name] and we will enter you into this month’s [Prize] draw: [Link]. Thanks for helping us improve.
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Keep incentives tied to leaving feedback, not to leaving a positive review. This is no longer just platform policy. Under the FTC’s Consumer Review Rule, offering an incentive conditioned on a positive rating is a federal violation with penalties of up to $53,088 per review.
Rewarding the act of leaving honest feedback, whatever the sentiment, keeps you in the safe lane. Full details in the compliance section below.
Follow-up reminder
15. Gentle reminder
Hi [Customer Name], just a quick reminder in case you missed it. We would still love your feedback: [Link]. Thanks a lot.
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16. Last nudge
Hi [Customer Name], we will not keep asking, but if you have 30 seconds, your review would really help [Business Name]: [Link]
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Send a first follow-up within about 24 hours and, if needed, one final nudge a few days later.
Loyal, long-term customers
17. Long-term customer request
Hi [Customer Name], you have been with [Business Name] for a while now, and that means a lot. Would you share your experience to help others decide? [Link]
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Referral customers
18. Referral program review
Love [Business Name]? Share the love. Leave a review here: [Link] and refer a friend. You will both get [Discount/Bonus]. Thanks for being awesome.
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Customers who came through a referral already trust you, so they are more likely to say yes.
Turning negative feedback around
19. After resolving a complaint
Hi [Customer Name], thanks for your patience while we fixed things. If you feel we made it right, we would appreciate an updated review: [Link]. Either way, your feedback helps us improve.
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20. Private feedback first
Hi [Customer Name], before you go, how was your experience with [Business Name]? Reply here with anything we could do better. We would rather hear it from you first.
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Routing unhappy customers to a private reply first gives you a chance to fix the issue before it becomes a public one-star review.
Ask a specific question
21. Targeted feedback request
Hi [Customer Name], we hope you are enjoying your [Item]. What is the one thing we could do better? Reply here or leave a review: [Link]
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Specific questions produce more useful reviews than a generic ask, and they surface product ideas.
Industry feedback request SMS templates
Different industries have different “ask moments.” Match the SMS review request template to the situation and adapt the wording to your brand voice.
Healthcare review request texts
Patients trust other patients, and reviews are how they choose a practice.
Clinics using SMS for patient communication can fold the review request into existing appointment follow-ups,just keep messages free of any diagnosis, treatment, or condition details, since review requests are not covered by communications under HIPAA.
22. After a visit
Hi [Patient Name], we hope you are feeling better after your visit to [Clinic]. Your feedback helps other patients: [Link]
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23. New patient’s first visit
Hi [Patient Name], thanks for choosing [Clinic] for your first visit. How did we do? A short review helps others find care: [Link]
Copy text
24. After an appointment, with a recovery path
Hi [Patient Name], how was your appointment with [Provider] today? Leave quick feedback here: [Link]. Reply if anything needs attention.
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Beauty and wellness review request texts
Salon and spa results are visual, and clients are happiest in the hours right after the chair. For this industry the best response is asking the same day, while the result is still fresh.
25. After a service
Hi [Client Name], we hope you love your [Service] from [Salon]. Show off your results and leave a review: [Link]
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26. With a staff mention
Hi [Client Name], we hope [Stylist] nailed your [Service] today. A quick review means a lot to them: [Link]
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27. Review plus rebooking nudge
Hi [Client Name], loved your visit to [Salon]? Leave a review here: [Link] and book your next appointment anytime.
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Hospitality and restaurant review request texts
Diners and guests decide where to eat and stay based almost entirely on reviews. Ask for a review the same evening after a meal, or within a day of checkout.
28. After a meal
Hi [Guest Name], thanks for dining with [Restaurant]. How was your meal? Tell us here: [Link]
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29. After checkout
Hi [Guest Name], thanks for staying with [Hotel]. How was your stay? A short review helps future guests: [Link]
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30. After a private event or booking
Hi [Guest Name], we hope your event at [Venue] went perfectly. Mind sharing a quick review? [Link]
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SaaS and software SMS review requests
B2B buyers check G2 and Capterra the way consumers check Google reviews. Software companies texting their users should wait until the customer has had a real outcome before asking for feedback.
31. A few weeks into usage
Hi [Customer Name], now that you have used [Product] for a few weeks, what do you think? A quick review helps other teams decide: [Link]
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32. After onboarding
Hi [First Name], congrats on getting set up with [Product]. How was onboarding? Quick feedback here: [Link]
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33. After a resolved support ticket
Hi [First Name], glad we could sort that out. If [Product] is working well for you, a review on G2 goes a long way: [Link]
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When to send a feedback request text
Timing decides response rates more than wording. A few rules that hold up:
- Send while the memory is fresh. For most businesses that means within one to four hours of a service, or 24 to 48 hours after a delivery.
- Pick a sensible hour. Late afternoon and early evening tend to get the highest SMS engagement. In the US, staying inside 8 a.m.–9 p.m. in the recipient’s local time zone is not just polite, it is a TCPA requirement, and some states are stricter.
- Make the link one tap. Send people straight to the review page.
- Automate it. Set review requests to fire automatically after a purchase or appointment so the timing is always right. Textmagic automation handles this.
For the full method, including how to choose the right channel and handle responses, see how to ask customers for feedback.
Compliance consideration when requesting SMS reviews
This section offers general guidance, not legal advice. Rules change and vary by state and country.
- Get consent first (US). Under the TCPA, carriers and courts generally treat feedback and review requests as marketing, so you need prior express written consent before texting. An existing customer relationship alone is not automatic cover.
- Respect quiet hours. They are law, not etiquette. The TCPA restricts marketing texts to 8 a.m.–9 p.m. in the recipient’s local time zone. If your list spans time zones, schedule by recipient, not by your office clock.
- Honor opt-outs instantly. Every message must respect STOP and similar keywords. Textmagic handles opt-out processing automatically, so an unsubscribed contact never receives your next campaign.
- Never pay for sentiment. The FTC’s Consumer Review Rule (16 CFR Part 465) bans incentives conditioned on a positive or negative review. The FTC sent its first warning letters under the rule in December 2025, so enforcement is active.
- Don’t gate reviews. Screening customers first and sending the public review link only to the happy ones violates Google’s review policies and counts as review suppression under the FTC rule. Ask everyone!
- Consent in the UK & EU. Under PECR and GDPR you need consent or a valid soft opt-in (your own similar products, opt-out offered at collection and in every message).
How to send feedback requests with Textmagic
- Log in to your Textmagic account, or start a free trial.
- Start a new SMS campaign from the dashboard.
- Paste a template from above and personalize it with custom fields like the customer’s name.
- Choose recipients, for example everyone who bought or visited in the last two days.
- Send now or schedule for the optimal time.
That’s it! With just a few clicks, you can send professional, high-response review requests and start collecting valuable feedback.
Prefer to send from your inbox? Textmagic’s Email to SMS lets you send feedback requests directly from Gmail or Outlook without logging into the dashboard.
Enhance your messaging with SMS templates
Try out our text message templates today and collect feedback in minutes!
Wrapping up
Customer feedback is essential for growth and trust-building. Reviews help attract new customers, improve your services, and show that you value your audience’s opinions.
SMS is a quick and convenient way for businesses and their customers to gather feedback. However, the right approach to requesting a review via text can significantly affect response rates.
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