Send texts from a local 10DLC number

Using a 10DLC (10-digit long code) ensures that your business text messages reach U.S. customers and that your SMS campaigns comply with industry-wide regulations.
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Build trust with 10DLC business texting

As more businesses are using SMS marketing, the industry is moving toward a 100% registered messaging traffic to increase trust, transparency, and brand credibility.
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10DLC is one of the most trusted 2-way SMS communication channels. Registering your 10DLC brand and campaign ensures that you can send texts without the risk of being flagged or blocked by network operators. Moreover, your customers can trust the text messages they receive from you.

You should choose a 10DLC number for texting if:

  • You wish to send and receive texts from a local U.S. virtual number.
  • Your organization has a tax ID (EIN).
  • Your use-case falls into one of the categories of 10DLC campaigns
  • Your recipients value localized communication.
  • You wish your brand to have a local identity.
  • You want to ensure message delivery by whitelisting SMS traffic with U.S. mobile network operators.

How to get started with 10DLC

Before sending business SMS traffic to North America, you must complete 10DLC registration in four simple steps.
Buy Textmagic credit
You need credit of at least $100 to cover the costs of registering the 10DLC number, your brand, and campaign.
Choose your local virtual number
Select a local virtual U.S. number and activate it directly in the Textmagic SMS platform.
Register your brand
Submit information about your organization to confirm its connection with your brand.
Register your SMS campaign
Choose the type of campaign that best fits your use case, register your campaign, and submit sample messages.
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We collect this information from you and send it to the U.S. mobile network operators for approval. This minimal effort by you will ensure your SMS messages are compliant and enhance deliverability.
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What information is required for a 10DLC registration?

When filling out the 10DLC registration form, you must provide the following information:

  • Organization name, address, and contact details
  • Organization type (private, publicly traded, nonprofit)
  • Tax ID or EIN
  • Public website address
  • Description of each SMS campaign
  • Sample text messages for each campaign
  • Description of the opt-in, opt-out, and help flows

Prohibited 10DLC use cases

The number one rule is to send texts only to people who have explicitly opted in to receive texts from your company.
Furthermore, the table below outlines the forbidden use cases for 10DLC.
High-risk financial services
Get-rich-quick schemes
Debt forgiveness
Illegal substances or activities
High-risk financial services
Payday loans
Short-term, high interest rate loans
Auto loans
Mortgage loans
Student loans
Stock alerts
Get-rich-quick schemes
Debt consolidation
Debt reduction
Credit repair programs
Deceptive work-from-home programs
Multi-level marketing
Debt forgiveness
Work-from-home programs
Risky investment opportunities
Debt collection or consolidation
Illegal substances or activities
Tobacco or vape
Phishing frauds or scams
Deceptive marketing
Profanity or hate speech

10DLC texting FAQ

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What is 10DLC, and why do I need to register?

10DLC (10-digit long code) is a new industry-wide text messaging solution for businesses that send text messages to customers in the United States from a local virtual number. Once your brand and campaign have been approved, using a 10DLC number will ensure that your text messages are delivered to the intended recipients.

10DLC registration is mandatory for all businesses that send text messages to customers in the United States. If you do not register for 10DLC, your text messages will be blocked by spam filters and will not be delivered to your customers’ phones.

Furthermore, U.S. telecom carriers may issue you a fine or penalty if you send non-compliant SMS traffic.

How long does it take to get started with 10DLC?

After submitting your 10DLC registration using the Textmagic self-service web app, the Textmagic team will review the form and forward it to the Campaign Registry for approval within one business day.

It then takes approximately 3 business days to complete brand vetting and up to 5 weeks for your campaign to be verified. The Textmagic team cannot expedite this time frame because the approval process is handled by the Campaign Registry.

Will I be notified of the status of my 10DLC application?

Our team will send you an email as soon as there is news about the status of your 10DLC application. In the meantime, please check the 10DLC overview page for status updates.

What are the costs for 10DLC registration?

When you register for a 10DLC, there are both one-time and quarterly costs. After completing the registration form, these costs will be deducted from your Textmagic account balance. The fees are implied by the Campaign Registry, not by Textmagic.

  • Brand registration + vetting: $50 (one-time fee)
  • Campaign registration: $35 per quarter
  • Number cost: $10 per month
What types of 10DLC campaigns can I register with Textmagic?

Currently, Textmagic supports the following standard campaign types for a 10DLC registration:

  • 2FA: Any authentication, verification, or one-time passcode.
  • Account notifications: Standard notifications to account holders relating to or being about an account.
  • Customer care: All customer interactions, including account management and support.
  • Delivery notifications: Notifications about the delivery status of a product or service.
  • Fraud alert messaging: Notifications about potential fraudulent activity on a user’s account.
  • Higher education: Message campaigns for colleges, universities, and other educational institutions.
  • Marketing: Any communication that includes marketing or promotional content.
  • Mixed: Any messaging containing 2-5 standard use cases.
  • Polling and voting: Sending surveys and polling or voting campaigns for non-political arenas.
  • Public service announcements: Messages raising awareness about important matters.
  • Security alert: Notifications that a security system, either software or hardware, has been compromised and that action must be taken.
What is the difference between 10DLC and toll-free numbers?

Here are the key differences between a 10DLC and a toll-free number:

10DLC numbers

10-digit local U.S. numbers are approved by the mobile network operators for sending texts.

  • Relates only to the U.S.
  • Tax ID or EIN required
  • Brand registration + vetting: $50 (one-time fee)
  • Campaign registration: $35 per quarter
  • Number cost: $10 per month
  • Traffic whitelisted with the mobile operators
  • Approval period up to 5 weeks
  • 2-way SMS, MMS and voice supported
  • Minimum initial credit required: $100
Toll-free numbers

8XX prefix numbers for the U.S. and Canada are verified by the messaging aggregator for sending texts.

  • Relates to the U.S. and Canada
  • Tax ID or EIN not required
  • Brand registration: Free
  • Campaign registration: Free
  • Number cost: $10 per month
  • Traffic verified with the messaging aggregator
  • Approval period up to 5 weeks
  • 2-way SMS, MMS and voice supported/li>
  • Minimum initial credit required: $0
What happens if I don't register for 10DLC?

The industry is moving to 100% registered messaging traffic to fight spam and fraud. Registration is mandatory. It cannot be skipped. Non-compliance will lead to blocked traffic, significant fines, and a loss of service.

U.S. carriers, the Campaign Registry, and Textmagic can suspend or block any SMS campaigns that do not comply with the 10DLC regulations. No refunds are issued if a brand or campaign is blocked.

Can I transfer my existing 10DLC registration to Textmagic?

Unfortunately, that is not possible. Textmagic does not support transfers of 10DLC registrations from other suppliers.