65 Ready-to-Use Text Message Templates for Businesses

Alexa Lemzy July 21, 2021
43 Ready-to-Use Text Message Templates For Businesses

We are often asked how to write attractive messages for customers so we put together a collection of business message samples and text message templates that can help you connect with your customers.

All of them share the following elements: powerful call-to-action triggers, name, phone number, and (occasionally), a short link to the sender’s website.

A professional text message includes CTA triggers that resonate with the audience and create a sense of urgency (example: words like ‘today’ and ‘now’). With these things in mind, we have created a list of ready-to-use text message templates for small businesses.

Marketing and Promotional SMS Templates

The marketing and promotional SMS templates listed below work because they are attention grabbers, use powerful calls to action, create a sense of urgency, and share information in a clear and concise manner.

While it may be tempting to write certain words like FREE, SALE, NOW, or SIGN UP, in all caps, this could drive customers away. Keep your promo messages friendly and conversational.

Feel free to experiment with the wording of your messages, monitor their performance and tweak them based on your audience’s response.

1. Sales

[Company Name] is having a [offer] sale until the end of [month]. Visit [location] today on [address] for more info and special prices.


Sample: Joe’s Auto Repair is having a Buy 3 Get 1 Free tyre sale until the end of July. Visit Joe’s Auto Repair today on 21st Street for sizes and prices.

2. Loyalty Programme

Receive discounts on [offer]. Text “KEYWORD” to [business number] and get 10% discount on your next order! [Company Name] Reply UNSUB to unsubscribe.


Sample: Receive discounts on tasty lunch specials. Text “LUNCH” to 777-343-555 and get a 10% discount on your next order! Your Daily Food. Reply UNSUB to unsubscribe.

3. Events

Keep the kids happy this summer with free entry to [location] throughout the whole of [month]. Call or text to book a date: [business number] and receive a [value] voucher. [Company Name]


Sample: Keep the kids happy this summer with free entry to the Paintball Centre throughout the whole of August. Call or text to book a date at 555-774-344 and receive a $20 voucher. PaintMania

4. Opening Times

No more running out of the office at [time] on [date] to find a new [product]. [Company name] is now open between [operating hours]. Find your closest store: [link].


Sample: No more running out of the office at 4pm on Fridays to find a new dress! Lucy’s Closet is now open between 10am and 8pm. Find your closest store: lucy.com/stores.

5. New Website

Hey, [first name]! All your favorite [product] are within reach! [Company name] is now mobile. Best deals for [period] only, hurry up: [link].


Sample: Hey, Emily! All your favorite books are within reach! Gottingham Bookstore is now mobile. Best deals for 3 days only, hurry up: m.bookstore.com.

6. Invitation to Subscribe

Be the first to know about discounts and offers at [Company Name]! Click here to join our VIP list: [link].


Sample: Be the first to know about discounts and offers at Bethany Beauty! Click here to VIP list: store.com/coupons-deals.

The marketing and promotional text messages work because they share information in a clear and concise manner

Customer Service Templates

Using text message communication is a tried and true method to improve customer engagement.

Whether you send them an appointment reminder, a short notification about their order status or a hotel booking confirmation for their upcoming trip, they will appreciate you taking the time to keep them in the loop and perceive your company as trustworthy.

Appointment Reminders


Three out of ten people can’t tell you what day of the week it is, let alone remember any of their appointments, so you have to give them a friendly nudge. Customers will definitely appreciate being given a heads up about their appointment.

Below are a few tips for sending effective appointment reminder text messages:

  • Make sure to include the date, time, location, your name (or your company’s name), and what the appointment is for.
  • Avoid the use of capital letters as it can make your message sound aggressive.
  • Address your client by their name to make it sound more friendly.
  • If you have a very busy schedule, advise your client to arrive 5-10 minutes early.
  • If you established a no-show policy, make sure to inform your client in the reminder message.

Customer feedback: “We are finding that fewer patients forget or miss their appointments after receiving a text reminder. The pre-scheduling system works really well for us!”


Here are our favorite appointment text message samples:

1. Hair Salon Appointment Reminder

Hello [client name]! [business name] is here to remind you about your [service] tomorrow at [time] with [name]. Reply “OK” for confirmation, “CANCEL” if you cannot show up or call [phone number] to reschedule.*


Hello [client name]! [business name] is here to remind you about your [service] tomorrow at [time] with [name]. If you cannot show up, we kindly ask you to call [phone number] to reschedule.*


Hello [client name]! We’d like to remind you about your [service] tomorrow at [time]. Please try to arrive 5-10 minutes early. To reschedule call [phone number]. [business name]


2. Dentist Appointment SMS Reminder

Your dental appointment with Dr [name] is scheduled for [date], [time]. Please call [phone number] if you need to reschedule or have any questions.


Sample: Your dental appointment with Dr P. Delvour is scheduled for October 29, 4:00pm. ABC Dentist, 555-555-555.

3. Bank Appointment

[bank name] reminds you of your appointment at [address] on [date] at [time]. [name] will be your account manager today. Feel free to contact them at [phone number].*


Sample: Trusted Bank reminds you of your appointment at 23 Newington Way on Monday, 13th of August at 10:00am. Timothy Jackson will be your account manager today. Feel free to contact them at +40748379393.

4. Spas Reminder

Dear [client name], your [service] is today at [time]. Please try to be here 10 min early. Be ready to forget all stress and worries at [business name]!


Sample: Dear Deborah, your Thai massage is today at 5pm. Please try to be here 10 min early. Be ready to forget all stress and worries at Your Thai Massage Salon.

5. Real Estate Viewing Reminder

Hello [client name]! [name] from [company] will show you the property on [date] at [time]! Please reply to this number if you need to change the time. [Business name]*


Sample: Hello Dylan! Susan from Private Real Estate will show you the property on Thursday at 2pm. Please reply to this number if you need to change the time. Fodderly Real Estate Agents

6. Recruitment Agency SMS reminder

Hello [client name]! Your interview at [business name] will be at [time] this [weekday], at [address]. Please call [phone number] for further information. [name] from [agency name]*


Hey, [name]! You are invited to interview at [hiring company] at [time] this [date] on [address]. Please call back on this number in case of problems. [Recruiter name] from [recruiting company].


Sample: Hey, Edward! You are invited to the interview at PY Finance at 10am this Wednesday on 21 Clarkwell Road. Please call back on this number in case of problems. Sally from PY Finance HR.

Fewer patients forget or miss their appointments after receiving a text reminder.

SMS Notifications and Alerts

Notifications can promote exclusivity, especially when they are targeted at returning customers. Companies that send short and straightforward text alerts are perceived as professional and trustworthy.

If you choose to customise the following templates, make sure you include relevant information such as:

  • Delivery address;
  • Estimated time of arrival (if possible);
  • Company name;
  • Phone number (if necessary)

1. Delivery Notifications for Banks

Hello [client name], your new [bank name] credit card is waiting for you at [address]. Please check business operating hours before coming.


Sample: Hello Mr Johnson, your new Cornwell Banks credit card is waiting for you at 13 High Street. lease check business operating hours before coming.

2. Delivery Notifications for Packages

Hello [client name]! Your package [package number] is waiting for you at [address] Post Office. [business name], [phone number]


Sample: Hello Bethany! Your package AX-484-555 is waiting for you at 21 Layson Street Post Office. Your SLN Logistics, +446 775 4732.

3. Delivery Reminder

[Business Name]: your [product] has been dispatched. Expected time of arrival: [time interval] on [date]. If you are not home at that time, please call [phone number] or reply to this text to be contacted by an agent.*


Sample: ABC Electronics: your television has been dispatched. Expected time of arrival: 3–5pm on March 4, 2021. If you are not home at that time, please call 0161 5555555 or reply to this text.

4. Account Status Notification

Your money is being processed! Please note it may take up to [time duration] for the funds to arrive. BC Building Society


Sample: Your money is being processed! Please note it may take up to 2 hours for the funds to appear. BC Building Society.

5. Cancellation Notification

Unfortunately your appointment for [date] has been cancelled due to circumstances outside our control. We kindly ask you to call [phone number] for rescheduling. Thank you for understanding! [business name]*

Sample: Unfortunately your session today has been cancelled as your trainer is ill. You can book a new session here: www.myfit.com. Wellington Wellness Center.

Confirmation Text Message Templates

Information such as flight times, hotel bookings and payment requests should be reassured through a quick response confirmation text message. This type of SMS should contain information such as: item or booking ID, company name, a short link to your company’s website and a thank you message.

1. Flight Reminder

Boarding for your flight [flight number] on [date] starts at 3:30pm. Enjoy your flight, [airline]


Sample: Boarding for your flight 320-YBO starts 12.11.2021 at 3:30pm. Enjoy your flight, Fair Airlines.

2. Changes in Flight Times

Dear [name]! Your flight [flight number] will be delayed for [time duration]. Please contact [airline] for further information. We are sorry for any inconvenience.*


Sample: Dear Matt! Your flight 349033 will be delayed for 2 hours. Please contact Lufthansa for further information. We are sorry for any inconvenience.

3. Hotel Booking Confirmation

Booking confirmation: [booking number]. [hotel] is expecting you on [date]. Thank you for choosing us!


Sample: Booking confirmation: 4445789-YY. Millington Hotel is expecting you on 22.12.2021. Thank you for choosing us!

4. Payment Confirmation

Thank you for your purchase. We have received your payment for item [item number]. [business name]


Sample: Thank you for your purchase. We have received your payment for item #13201. Best Ways Shop.

Payment Reminder Text Message Templates

Your goal with text messaging is to persuade customers to take action. With payment reminders it’s even more important to get your point across in the most effective manner.

Keep your messages sweet and simple, add powerful calls to action (examples: contact us, discount, call back, etc.), and try to create a sense of urgency.

Even if you’re dealing with delayed payments, you have to follow the rules of business texting etiquette. Check out the payment reminder text message examples below:

1. Insurance Due Reminder

Your renewal payment is now overdue. Please contact us urgently at [phone number] to discuss your policy.


2. Loan Due Date Reminder

Notice: you have missed your last monthly payment. Please call this number: [phone number]. [bank]


3. Defaulted Loan Reminder

Your loan is now in default. We want to help you get this paid by offering a 20% discount off the balance. Please call us at [phone number]. [business name]


4. Payment Plan Reminder

Despite several reminders, your loan balance is still outstanding. Please contact us to repay the loan or arrange a payment plan. [business name]


5. Unpaid Invoice Reminder

We have not received payment for invoice [number], dated [date]. Please contact us at [phone number] immediately. [business name]


Companies who send out text messages to their customers about their insurance or loan due date say it is more effective than informing clients via email.

Banking Text Message Templates

When most people check their bank accounts on a daily basis, efficiency is key. Your client wants simple and concise information on their current balance or latest transaction.

Make sure to include the exact sum, transaction date and a short link to the online portal, if possible.


1. Balance Information

[Bank]: Your current balance is [sum]. For more information visit: [URL]


Sample: Monopoly Bank: Your current balance is £879.98. For more information visit: realbank.com/login.

2. Transaction Alerts

Your payment to [business] has been made on [date] for the amount of [sum]. Your balance now stands at [sum].


Sample: our payment to Ben’s Books has been made on 12/05/21 for the amount of £16.99. Your balance now stands at £271.85.

3. Fraud Alerts

[Bank]: We have witnessed unusual activity on your account. Please call back as soon as possible.

Sample: ClarityCard: We have witnessed unusual activity with your account. Please call back as soon as possible.

4. Deposit Alerts

[Sum] has been deposited to your bank account by [name]. More information: [link]


Sample: £1949.00 has been deposited to your bank account by LIO Electric. More information: realbank.com/login


5. High-Balance Alerts

Your account balance is about to exceed the set limit. To change your limits visit our office at [address].


Sample: Your account balance is about to exceed the set limit. To change your limits visit our office at 7th Street. Keller’s Center.


6. Overdraft Alerts

Your account is overdrawn, with a current balance of –[sum]. [bank]


Sample: Your account is overdrawn, with a current balance of –£138.00. Banking Group.


7. Low-Balance Alerts

Your account is in danger of going overdrawn. Your current balance is [sum]. [bank]


Sample: Your account is in danger of going overdrawn. Your current balance is £0.02. Banking Group.


Text messages are widely used in banking for sending out balance alerts.

Text to Vote Templates

Text message surveys represent the fastest and easiest way of finding out what your customers, students, or fans think about your brand, services or other particular aspects.

A feedback survey can help you know how to tweak your services in order to better serve your customers and design effective promotional campaigns.

Make sure people want to join your text poll by sticking to a few best practices:

  • Let people know who is contacting them; mention your company name in the message text body or use the Sender ID feature offered by TextMagic.
  • Send your message at the right moment; people are more likely to reply to questions about your products or services immediately after they tried them.
  • Provide an incentive for joining; customers will be more likely to reply if there’s something in it for them. Give them the chance to win a prize if they reply, or offer a small discount with their next order.
  • Send an automated thank you message right after they reply; this way customers know their opinion matters and will be more likely to help again.

1. Rating

On a scale of 1 to 5 (bad to great), how would you rate your experience with our services? Your feedback is highly valued by our company. Thank you![company]


2. Yes/No Template

Did our call center operator satisfy your inquiries? Please answer “YES” or “NO”. Your feedback helps us improve![company]


3. Multiple Choice Template

Hey [first name]! Which one of our products is your favorite?(1=[product1], 2=[product2], 3=[product3], 4=[product4], 5=[product5]). Thanks, [company]


Sample: Hey David! Which one of our products is your favorite? (1=blue shirt, 2=red shirt, 3=gray shirt, 4=vintage shirt, 5=white shirt). Thanks, Loco Denim


Hello [name], when do you usually [action]? (1=morning, 2=noon, 3=afternoon, 4=evening, 5=late evening). Thanks, [company]

Sample: Hello David, when do you usually read your emails? (1=morning, 2=noon, 3=afternoon, 4=evening, 5=late evening). Thanks, Green Marketing


4. Free Answer

Which new [product/service] would you like to see in our [store]? If we decide to include your suggested [product/service] in the future, you will receive a free [sample/trial]! Have a nice day, [company]


5. Link to Poll

We want to know what you think about the [product/service] you recently tried. Complete the [duration] minute survey at [surveyURL] for a chance to win a [sum] voucher to use in any [business name] location!*


To improve our services, we want to learn your opinion about [topic]. Please check out our poll at [surveyURL].


Contest Text Message Templates

1. SMS Raffle


Feeling lucky? Text ‘[code]’ to [phone number] for a chance to win [prize]. Winners announced on [date] on our website [URL]


2. SMS Competition

What is [country/person/etc]’s favourite holiday destination? Text ‘Destination your answer’ to [phone number] and you will have the chance to win a holiday!


Sample: What is Britain’s favourite holiday destination? Text ‘Destination your answer’ to 555-555-5555 and win a holiday!


3. Correct Answer SMS

3.You answered correctly! Show this message in any [business name] location to get [percentage%] off on your [purchase/order].


4. Competition Winner

4. CONGRATULATIONS! You’re the lucky winner of [prize]! Call [phone number] to claim your prize.


5. CONGRATULATIONS! You’re the lucky winner of [contest]. Get [percentage%] off at [URL] before [date] by using [code] at checkout.


Staff and Internal Communication Templates

There are several reasons to communicate with staff through SMS: for instance, to streamline work efforts, to notify employees in case of emergencies or to share seasonal greetings/happy birthday wishes.

When you have a practical goal in mind, keep your message short and only include essential information. Below are a few templates that can be used for conference notifications, meetings and staff requests.

1. Events reminder texts

Tickets available now for the [event]. Buy 2 tickets to get a surprise present! More information: [link]


Sample: Tickets available now for the Charity Event. Buy 2 tickets to get a surprise present! More information: charityevent.com/team-present.


2. Seasonal Greetings

Dear [name], [airline] wishes you Merry Christmas and all the best for the coming year! We have added [amount] Air Miles to your loyalty card as a Christmas gift. See you soon!


Sample: Dear Abigail. Redwood Airlines wishes you Merry Christmas and all the best for the coming year! We have added 100 Air Miles to your loyalty card as a Christmas gift. See you soon!


3. SMS Vouchers

Happy Birthday! Show this SMS at [business location] and get a [percentage%] discount off your dinner! Yours, [business name]


Sample: Happy Birthday! Show this SMS at Jamie’s Cafe and get a 30% discount off your dinner! Yours, Jamie Fallanger.


4. Delivery Pick-up Confirmation

Your delivery pick-up is at [time] at [address]. Contact number: [phone number]


5. Meeting Postponed

Dear [name], the next board meeting is postponed to [weekday], [date] at [time].


6. Staff Request

We’re in need of staff for the next night shift. If you are willing to come, please call [name] (HR) at [number].


Can you do a night shift this evening? If you can, please call [name] (HR) on [phone number].


COVID-19 Advice Templates

The global coronavirus pandemic has forced almost all businesses to operate differently, or even to shut down for a period of time. Text is one of the best and quickest ways to keep both customers and staff informed of these changes.

1. Business Reopening Announcement

We are glad to announce that [business name] is open! Please respect the current health guidelines on the premises. See you soon!


2. Business Still Operating Alert

[business name] continues to serve you during the coronavirus crisis, while observing all social distancing advice. Call us at [phone number] to book [service]!


3. Appointment Cancellation Alert

Your appointment on [date] has been cancelled due to the coronavirus pandemic. We will contact you soon to arrange a new date and time. [business name]


4. Branch Closure Alert

We are sorry to say that, due to coronavirus laws, [business name] is closed until further notice. We hope to welcome you back as soon as we can.


5. Food Delivery Alert

Your meal is on its way! To comply with social distancing rules and keep you safe, our driver will ring your bell and leave your delivery outside. [business name]


6. Reduced Services Alert

Due to the coronavirus outbreak, we have reduced and cancelled some of our services. For more details go to [URL]. [business name]


7. Staff Web Advice Alert

Hi [employee name], as coronavirus continues to affect our business, we have set up a dedicated staff webpage to keep you up to date. Go to [URL]


8. Employee Support Alert

As a [business name] employee, we are here to help you during the coronavirus crisis. For any work-related concerns, contact HR at [phone number] or email [email address]


* Templates and examples marked with an asterisk exceed the length of a single part text message, which means the price for sending it may be double, triple, etc, depending on the number of characters. If you have a limited budget please be mindful of character count by using our SMS length calculator. Do not worry about longer messages arriving separately, because you can send up to 918 characters (6 parts) in a single unit


Alexa Lemzy

Author

Customer support person. Interested in customer success, growth, marketing and technology. Passionate about content, reading and travel.

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