54 Ready-to-Use Text Message Templates for Businesses

Alexa Lemzy May 3, 2023
text message templates

Crafting the perfect message that will resonate with your audience can be a challenging task. That’s why we’ve carefully curated a list of 54 ready-to-use text message templates for businesses.

All of them share the following elements: powerful call-to-action triggers, name, phone number, and (occasionally) a short link to the sender’s website. They are also optimized for deliverability and have been checked against common SMS spam words.

Use the table of contents to jump directly to the business SMS template you need:

Whether you’re promoting a new product, sending a reminder, or thanking your customers, these templates got you covered.

How to set up SMS templates like a pro

Setting up SMS templates can be a great way to save time and ensure consistency in your communication.

Here is how you can easily set up SMS templates:

  • Keep your template short and to the point. Aim for no more than 160 characters.
  • Use merge fields to personalize the message with the recipient’s name, location, or other relevant information.
  • Make it clear what you want the recipient to do next. Whether it’s to reply to the message, visit a website, or take some other action, make sure it’s clear and easy to understand.
  • Before sending the message to a large group of people, test it with a small group to ensure that it works as intended and is free of errors.
  • Once you’ve created a template that works well, save it for future use. This can save you time in the future and ensure consistency in your messaging.

By following these tips, you can set up SMS templates like a pro and improve your communication efficiency and effectiveness.

With these things in mind, here is our list of ready-to-use text message templates for small businesses.

Marketing and sales SMS templates

discount coupon - sms example


The marketing and promotional SMS templates listed below work because they are attention grabbers, use powerful calls to action, create a sense of urgency, and share information in a clear and concise manner.

While it may be tempting to write certain words like FREE, SALE, NOW, or SIGN UP, in all caps, this could drive customers away. Keep your promo messages friendly and conversational.

Feel free to experiment with the wording of your messages, monitor their performance and tweak them based on your audience’s response.

1. Sales, promotions, and discounts

Huge savings on [Product/Service] at [Company Name]’s sale until [Month] end. See our latest offers at [Location] on [Address]. Shop now!

Exclusive offer alert! Get [Percentage]% off on [Product/Service] at [Company Name]. Limited time only. Visit us at [Location] on [Address]. Don’t miss out!

Hey [First Name], we’re offering [Discount Amount] off [Product/Service] at [Company Name]. Only until [Month] end. Come check us out at [Location] on [Address].

Upgrade with [Company Name]! Latest [Product/Service] sale now. [Discount] off until [Month] end. Shop [Location] on [Address].

Save this spring with [Company Name]! Seasonal sale on. [Discount] off [Product/Service] until [Month] end. Visit [Location] on [Address].

2. Loyalty programme

Ready for exclusive discounts on [Product]? Text [Keyword] to [Business Number] for [Percentage]% off your next order. [Company Name] Reply UNSUB to unsubscribe.

SMS example: Ready for exclusive discounts on life insurance policies? Text “life” to 1234 for 20% off your next order. LifeInsuranceInc. Reply UNSUB to unsubscribe.

3. Events

Free entry for the kids this summer at [Location]! Call or text [Business Number] to book and get a [Value] voucher. Don’t miss out! [Company Name]

SMS example: Free entry for the kids this summer at Junction Street! Call or text 1234 to book and get a 10$ voucher. Don’t miss out! Jumbofun

4. Opening times

No more running out of the office at [Time] on [Date] to find a new [Product]. [Company Name] is now open between [Operating Hours]. Find your closest store: [Link].

SMS example: No more running out of the office at 17:00 on April 27th to find a new electronic gadget. ElectricPro is now open between 9:00-20:00. Find your closest store: [Link].

5. New website

Hey, [First Name]! All your favorite [products] are within reach! [Company Name] is now mobile. Best deals for [Period] only, hurry up: [Link].

SMS example: Hey, Jean! All your favorite makeup deals are within reach! Beautify is now mobile. Best deals for 1 month only, hurry up: [Link].

6. Invitation to subscribe

Be the first to know about discounts and offers at [Company Name]! Go to the link to join our VIP list: [Link].

SMS example: Be the first to know about discounts and offers at GadgetsRUS! Go to the link to join our VIP list: [Link].

Customer service templates

Using text message communication is a tried and true method to improve customer engagement.

Whether you send them an appointment reminder, a short notification about their order status or a hotel booking confirmation for their upcoming trip, they will appreciate you taking the time to keep them in the loop and perceive your company as trustworthy.

Appointment reminders

Three out of ten people can’t tell you what day of the week it is, let alone remember any of their appointments, so you have to give them a friendly nudge. Customers will definitely appreciate being given a heads-up about their appointment.

Below are a few tips for sending effective appointment reminder text messages:

  • Make sure to include the date, time, location, your name (or your company’s name), and what the appointment is for.
  • Avoid the use of capital letters as it can make your message sound aggressive.
  • Address your client by their name to make it sound more friendly.
  • If you have a very busy schedule, advise your client to arrive 5-10 minutes early.
  • If you established a no-show policy, make sure to inform your client in the reminder message.
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Customer feedback: “We are finding that fewer patients forget or miss their appointments after receiving a text reminder. The pre-scheduling system works really well for us!”

Here are our favorite appointment text message samples:

1. Bank appointment

[Bank Name] reminds you of your appointment at [Address] on [Date] at [Time]. [First Name] will be your account manager today. Feel free to contact them at [Phone Number].

SMS example: FinanceGuru reminds you of your appointment at Cadbury Street on April 27th at 17:00. John will be your account manager today. Feel free to contact them at 1234.

2. Spa reminder

Dear [Client Name], your [Service] is today at [Time]. Please try to be here 10 min early. Be ready to forget all stress and worries at [Business Name]!

SMS example: Dear Marjorie, your deep cleaning routine is today at 18:00. Please try to be here 10 min early. Be ready to forget all stress and worries at Serenity!

3. Real estate viewing reminder

Hello [Client name]! [First Name] from [Company] will show you the property on [Date] at [Time]! Please reply to this number if you need to change the time. [Business Name]

SMS example: Hello, Mark! Roger from Real Deal will show you the property on April 27 at 13:00! Please reply to this number if you need to change the time. Real Deal

4. Recruitment agency SMS reminder

Hello [Client Name]! Your interview at [Business Name] will be at [Time] this [Weekday], at [Address]. Please call [Phone Number] for further information. [First Name] from [Agency Name]*

Hey, [First Name]! You are invited to interview at [Hiring Company] at [Time] this [Date] on [Address]. Please call back on this number in case of problems. [Recruiter Name] from [Recruiting Company].

SMS example: Hey, Edward! You are invited to the interview at PY Finance at 10 am this Wednesday on 21 Clarkwell Road. Please call back on this number in case of problems. Sally from PY Finance HR.

SMS notifications and alerts

Notifications can promote exclusivity, especially when they are targeted at returning customers. Companies that send short and straightforward text alerts are perceived as professional and trustworthy.

If you choose to customize the following templates, make sure you include relevant information such as:

  • Delivery address;
  • Estimated time of arrival (if possible);
  • Company name;
  • Phone number (if necessary)

1. Delivery notifications for banks

Hello [Client Name], your new [Bank Name] credit card is waiting for you at [Address]. Please check business operating hours before coming.

SMS example: Hello Mr. Johnson, your new Cornwell Banks credit card is waiting for you at 13 High Street. Please check business operating hours before coming.

2. Delivery notifications for packages

Hello [Client Name]! Your package [Package Number] is waiting for you at [Address] Post Office. [Business Name], [Phone Number]

SMS example: Hello Bethany! Your package AX-484-555 is waiting for you at 21 Layson Street Post Office. Your SLN Logistics, +446 775 4732.

3. Delivery reminder

[Business Name]: your [Product] has been dispatched. Expected time of arrival: [Time Interval] on [Date]. If you are not home at that time, please call [Phone Number] or reply to this text.

SMS example: ABC Electronics: your television has been dispatched. Expected time of arrival: 3–5 pm on March 4, 2021. If you are not home at that time, please call 0161 5555555 or reply to this text.

4. Account status notification

Your cash deposit is being processed! Please note it may take up to [Time Duration] for the funds to arrive. [Bank Name]

SMS example: Your cash deposit is being processed! Please note it may take up to 2 hours for the funds to appear. BC Building Society.

5. Cancellation notification

Unfortunately your appointment for [Date] has been canceled due to circumstances outside our control. We kindly ask you to call [Phone Number] for rescheduling. Thank you for understanding! [Business Name]*

SMS example: Unfortunately your session today has been canceled as your trainer is ill. You can book a new session here: www.myfit.com. Wellington Wellness Center.

Confirmation text message templates

Information such as flight times, hotel bookings, and payment requests should be reassured through a quick response confirmation text message.

This type of SMS should contain: item or booking ID, company name, a short link to your company’s website and a thank you message.

1. Flight reminder

Boarding for your flight [Flight Number] on [Date] starts at 3:30pm. Enjoy your flight, [Airline]

SMS example: Boarding for your flight 320-YBO starts 12.11.2021 at 3:30pm. Enjoy your flight, Fair Airlines.

2. Changes in flight times

Dear [First Name]! Your flight [Flight Number] will be delayed for [Time Duration]. Please contact [Airline] for further information. We are sorry for any inconvenience.*

SMS example: Dear Matt! Your flight 349033 will be delayed for 2 hours. Please contact Lufthansa for further information. We are sorry for any inconvenience.

3. Hotel booking confirmation

Booking confirmation: [Booking Number]. [Hotel] is expecting you on [Date]. Thank you for choosing us!

SMS example: Booking confirmation: 4445789-YY. Millington Hotel is expecting you on 22.12.2021. Thank you for choosing us!

4. Payment confirmation

Thank you for your purchase. We have received your payment for item [Item Number]. [Business Name]

SMS example: Thank you for your purchase. We have received your payment for item #13201. Best Ways Shop.

Payment reminder text message templates

payment reminder sms example

Your goal with text messaging is to persuade customers to take action. With payment reminders it’s even more important to get your point across in the most effective manner.

Keep your messages sweet and simple, add powerful calls to action (examples: contact us, discount, call back, etc.), and try to create a sense of urgency.

Even if you’re dealing with delayed payments, you have to follow the rules of business texting etiquette. Check out the payment reminder text message examples below:

1. Insurance due reminder

Your renewal payment is now overdue. Please contact us urgently at [Phone Number] to discuss your policy.

2. Loan due date reminder

Notice: you have missed your last monthly payment. Please call this number: [Phone Number]. [Bank]

3. Defaulted loan reminder

Your loan is now in default. We want to help you get this paid by offering [Percentage]% off the balance. Please call us at [Phone Number]. [Business Name]

4. Payment plan reminder

Despite several reminders, your loan balance is still outstanding. Please contact us to repay the loan or arrange a payment plan. [Business Name]

5. Unpaid invoice reminder

We have not received payment for invoice [Number], dated [Date]. Please contact us at [Phone Number] immediately. [Business Name]

Banking text message templates

When most people check their bank accounts on a daily basis, efficiency is key. Your client wants simple and concise information on their current balance or latest transaction.

Make sure to include the exact sum, transaction date and a short link to the online portal, if possible.

1. Balance information

[Bank]: Your current balance is [Sum]. For more information visit: [URL]

SMS example: Monopoly Bank: Your current balance is £879.98. For more information visit: realbank.com/login.

2. Transaction alerts

Your payment to [Business] has been made on [Date] for the amount of [Sum]. Your balance now stands at [Sum].

SMS example: Your payment to Ben’s Books has been made on 12/05/21 for the amount of £16.99. Your balance now stands at £271.85.

3. Fraud alerts

[Bank]: We have witnessed unusual activity on your account. Please call back as soon as possible.

SMS example: ClarityCard: We have witnessed unusual activity with your account. Please call back as soon as possible.

4. Deposit alerts

[Sum] has been deposited to your bank account by [Full Name]. More information: [Link]

SMS example: £1949.00 has been deposited to your bank account by LIO Electric. More information: realbank.com/login

5. High-balance alerts

Your account balance is about to exceed the set limit. To change your limits visit our office at [Address].

SMS example: Your account balance is about to exceed the set limit. To change your limits visit our office at 7th Street. Keller’s Center.

6. Overdraft alerts

Your account is overdrawn, with a current balance of –[Sum]. [Bank]

SMS example: Your account is overdrawn, with a current balance of –£138.00. Banking Group.

7. Low-balance alerts

Your account is in danger of going overdrawn. Your current balance is [Sum]. [Bank]

SMS example: Your account is in danger of going overdrawn. Your current balance is £0.02. Banking Group.

Survey templates

Text message surveys represent the fastest and easiest way of finding out what your customers, students, or fans think about your brand, services or other particular aspects.

A feedback survey can help you know how to tweak your services in order to better serve your customers and design effective promotional campaigns.

Make sure people want to join your text poll by sticking to a few best practices:

  • Let people know who is contacting them; mention your company name in the message text body or use the Sender ID feature offered by TextMagic.
  • Send your message at the right moment; people are more likely to reply to questions about your products or services immediately after they tried them.
  • Provide an incentive for joining; customers will be more likely to reply if there’s something in it for them. Give them the chance to win a prize if they reply, or offer a small discount with their next order.
  • Send an automated thank you message right after they reply; this way customers know their opinion matters and will be more likely to help again.

1. Rating

Please rate your experience with our services on a scale of 1-5. Your feedback is valuable to us. Thank you! [Company Name]

2. Yes/No template

Did our call center operator satisfy your inquiry? Please reply with “YES” or “NO”. Your feedback helps us improve! [Company Name]

3. Multiple choice template

Hi [First Name], we’d love to know which of our products is your favorite. Please respond with the number of your choice: 1=[Product1], 2=[Product2], 3=[Product3], 4=[Product4], 5=[Product5]. Thanks! [Company Name]

SMS example: Hey David! Which one of our products is your favorite? (1=blue shirt, 2=red shirt, 3=gray shirt, 4=vintage shirt, 5=white shirt). Thanks, Loco Denim


Hello [First Name], when do you usually [Action]? Please reply with a number: 1=morning, 2=noon, 3=afternoon, 4=evening, 5=late evening. Thanks! [Company Name]

SMS example: Hello David, when do you usually read your emails? (1=morning, 2=noon, 3=afternoon, 4=evening, 5=late evening). Thanks, Green Marketing

4. Free answer

We value your input! What new [Product/Service] would you like to see in our [Store]? If we add it in the future, you’ll get a free [Sample/Trial]! [Company Name]

5. Link to poll

Share your thoughts on our recent [Product/Service] with our [Duration]-minute survey at [Survey URL]. You could win a [Sum] voucher for any [Business Name] location! [Company Name]

Help us improve our services by participating in our poll on [Topic]. Check it out at [Survey URL]. [Company Name]

Contest text message templates

Running contests via SMS is a great way to engage your audience because it provides a quick and easy method to reach out to your entire customer base. Here are a few SMS templates you can use:

1. SMS competition

What is [Country/Person/etc]’s favourite holiday destination? Text ‘Destination your answer’ to [Phone Number] and you will have the chance to win a holiday!

SMS example: What is Britain’s favourite holiday destination? Text ‘Destination your answer’ to 555-555-5555 and win a holiday!

2. Correct answer SMS

You answered correctly! Show this message in any [Business Name] location to get [Percentage]% off on your [Purchase/Order].

3. Competition winner

CONGRATULATIONS! You’re the lucky winner of [Prize]! Call [Phone Number] to claim your prize.

CONGRATULATIONS! You’re the lucky winner of [Contest]. Get [Percentage]% off at [URL] before [Date] by using [Code] at checkout.

Staff and internal communication templates

There are several reasons to communicate with staff through SMS: for instance, to streamline work efforts, to notify employees in case of emergencies or to share seasonal greetings/happy birthday wishes.

When you have a practical goal in mind, keep your message short and only include essential information. Below are a few templates that can be used for conference notifications, meetings and staff requests.

1. Events reminder texts

Tickets available now for the [Event]. Buy 2 tickets to get a surprise present! More information: [Link]

SMS example: Tickets available now for the Charity Event. Buy 2 tickets to get a surprise present! More information: charityevent.com/team-present.

2. Seasonal greetings

Dear [First Name], [Airline] wishes you Merry Christmas and all the best for the coming year! We have added [Amount] Air Miles to your loyalty card as a Christmas gift. See you soon!

SMS example: Dear Abigail. Redwood Airlines wishes you Merry Christmas and all the best for the coming year! We have added 100 Air Miles to your loyalty card as a Christmas gift. See you soon!

3. SMS Vouchers

Happy Birthday! Show this SMS at [business location] and get [percentage%] off your dinner! Yours, [Business Name]

SMS example: Happy Birthday! Show this SMS at Jamie’s Cafe and get 30% off your dinner! Yours, Jamie Fallanger.

4. Delivery pick-up confirmation

Your delivery pick-up is at [time] at [Address]. Contact number: [Phone Number]

5. Meeting postponed

Dear [First Name], the next board meeting is postponed to [Weekday], [Date] at [Time].

6. Staff request

We’re in need of staff for the next night shift. If you are willing to come, please call [Full Name] (HR) at [Number].

Can you do a night shift this evening? If you can, please call [Full Name] (HR) on [Phone Number].

Conclusion

These 54 ready-to-use text message templates provide businesses with a simple yet effective way to improve their SMS marketing campaigns.

By customizing the templates, businesses can engage their customers and promote their products/services in a more efficient way.

Furthermore, using a platform like TextMagic can make the process even smoother by providing additional features and insights to enhance your SMS campaigns.

You can use TextMagic’s template feature to create messages that can be saved and reused in the future, saving you time and ensuring consistency in your messaging.

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Try out our SMS templates today!

To create an SMS template in TextMagic, you can follow these steps:

  1. Log in to your TextMagic account.
  2. Click on the “Templates” tab in the navigation bar.
  3. lick on the “Create new template” button.
  4. Give your template a name and enter the message you want to use.
  5. Use merge fields to personalize the message if desired.
  6. Save the template.

Once you have created a template, you can use it to send messages to your contacts or groups. Simply select the template from the list of available templates when composing a message, and the message will be populated with the template content.

* Templates and examples marked with an asterisk exceed the length of a single part text message, which means the price for sending it may be double, triple, etc, depending on the number of characters. If you have a limited budget please be mindful of character count by using our SMS SMS length calculator. Do not worry about longer messages arriving separately, because you can send up to 918 characters (6 parts) in a single unit.


Alexa Lemzy

Author

Customer support person. Interested in customer success, growth, marketing and technology. Passionate about content, reading and travel.

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