About TextMagic

TextMagic is an international business text messaging company that helps small businesses engage their customers.
It operates mainly in the US, the UK, Canada, and Australia.

Our Vision
Make business communications easy and reliable for everyone, anywhere, anytime.
Our Mission
Be a reliable cooperation partner, helping customers to reach their partners in an easy manner.
Our Goal
Help businesses across the globe engage with their clients and transform customer experiences.

What is TextMagic?

TextMagic is an international text messaging company that helps small businesses engage with their customers. It operates mainly in the U.S., the U.K., Canada, and Australia. TextMagic enables companies to transform customer experiences through its easy-to-use text messaging marketing software, which can be used for sending notifications, alerts, reminders, confirmations, and SMS marketing campaigns anytime, anywhere.

Important Facts About TextMagic

TextMagic makes it easy for small and medium-sized companies to get started with business texting.

Text messages sent every
year by TextMagic
Active paying
business users
Average yearly NPS
(Net promoter score)
Average delivery rate of
text messages
International team
members and contractors

The Journey and Milestones of TextMagic

The operations of what is now the TextMagic Group commenced in 2001 with the establishment of TextMagic Ltd in the United Kingdom.

Founding of TextMagic
by Dan Houghton
Priit Vaikmaa joins TextMagic
as a manager
Management buyout by
Priit Vaikmaa
Company expansion
to the U.S. market
Annual sales exceed
€1 million
Annual sales exceed €2M
Mobile app is launched
Annual sales exceed €7.92 million
Development of a new platform begins
New platform is launched

Strong Leadership Behind TextMagic

TextMagic is a lean and effective company with an international team.

Priit joined TextMagic in 2007 and has been actively engaged in the management and development of its services since then. Dan Houghton (our founder) handed over management of the company to him shortly after he joined in 2007.

Priit oversees the overall development of TextMagic and sets the direction and strategy. He is also actively engaged in and leads the development of the new platform. Priit has over 20 years of experience in digital services and in starting, running and growing online businesses.He graduated from the Estonian Business School in 2007 with a bachelor’s degree in business administration and management.

Priit Vaikmaa
CEO of TextMagic
Kärtu Vaikmaa
Chief Operating Officer
Kärtu joined TextMagic in 2018 and started working as a director in TextMagic Ltd. She holds a master's degree in international business administration from the Estonian Business School.
Eduard Tark
Chief Product Officer
Eduard joined TextMagic in 2013. Since then, he has risen through the ranks to the position of Chief Product Officer. He is responsible for the daily management of TextMagic.
Ioana Sima
Chief Marketing Officer
Ioana has a master's degree in architecture and ten years of experience in digital marketing. She worked with hundreds of companies to improve their digital strategy before joining the TextMagic team.
Dmitry Stanulevich
VP of Engineering
With the new product a new challenge has arrived, and Dmitry has moved to the position of VP of engineering to build a bridge between the product team and developers.

Our Team

Our team employs or has contracted with more than 45 people worldwide.

Thousands of Businesses are Already Using TextMagic

See what our customers are saying about TextMagic's business text messaging services.

View all case studies

Try our fully featured business texting platform today