About Textmagic

Textmagic is an international business text messaging company that helps small businesses engage their customers. It operates mainly in the US, the UK, Canada, and Australia.

our values

Business communications made easy for everyone, anywhere, anytime.

Unlocking lasting success through effective communication strategies and techniques.

Our vision

Make business communications easy and reliable for everyone, anywhere, anytime.

Our mission

Be a reliable cooperation partner, helping customers to reach their partners in an easy manner.

Our goal

Help businesses across the globe engage with their clients and transform customer experiences.

about us

Our products

Discover the range of solutions we offer to empower your business communication needs.

An industry-leading A2P SMS platform that transforms customer experiences with easy-to-use SMS marketing software. It is used to communicate with clients, send notifications, reminders, and deliver SMS marketing campaigns anytime, anywhere.
An omnichannel communication platform for sales, marketing, and customer support. It helps businesses focus on their customers’ needs and increase sales. Touchpoint is currently in development and is scheduled for release in 2023.

What is Textmagic?

Textmagic is an international text messaging company that helps small businesses engage with their customers. It operates mainly in the U.S., the U.K., Canada, and Australia. Textmagic enables companies to transform customer experiences through its easy-to-use text messaging marketing software, which can be used for sending notifications, alerts, reminders, confirmations, and SMS marketing campaigns anytime, anywhere.

Important facts about Textmagic

Textmagic makes it easy for small and medium-sized companies to get started with business texting.

200M+
Text messages sent
every year by Textmagic
25K+
Active paying
business users
60+
Average yearly NPS
(Net promoter score)
98.4%
Average delivery rate of
text messages
100+
Team members and
contractors

The journey and milestones of Textmagic

The operations of what is now the Textmagic Group commenced in 2001 with the establishment of Textmagic Ltd in the United Kingdom.

2001
Founding of Textmagic
by Dan Houghton
2013
Management buyout by
Priit Vaikmaa
2014
Annual sales exceed €1M
Mobile app is launched
2020
Annual sales exceed €7.92 million
Development of a new platform begins
2007
Priit Vaikmaa joins Textmagic
as a manager
2014
Company expansion
to the U.S. market
2017
Annual sales exceed €2M
Mobile app is launched
2023
New platform is launched

Strong leadership behind Textmagic

Textmagic is a lean and effective company with an international team.

Priit Vaikmaa
Priit Vaikmaa

Priit joined Textmagic in 2007 and has been actively engaged in the management and development of its services since then. Dan Houghton (our founder) handed over management of the company to him shortly after he joined in 2007.

Priit oversees the overall development of Textmagic and sets the direction and strategy. He is also actively engaged in and leads the development of the new platform. Priit has over 20 years of experience in digital services and in starting, running and growing online businesses. He graduated from the Estonian Business School in 2007 with a bachelor’s degree in business administration and management.

Priit Vaikmaa
CEO of Textmagic
Kärtu Vaikmaa Chief Operating Officer
Kärtu Vaikmaa
Chief Operating Officer
Kärtu joined Textmagic in 2018 and started working as a director in Textmagic Ltd. She holds a master's degree in international business administration from the Estonian Business School.
Eduard Tark Chief Product Officer
Eduard Tark
Chief Product Officer
Eduard joined Textmagic in 2013. Since then, he has risen through the ranks to the position of Chief Product Officer. He is responsible for the daily management of Textmagic.
Ioana Sima Chief Marketing Officer
Ioana Sima
Chief Marketing Officer
Ioana has a master's degree in architecture and ten years of experience in digital marketing. She worked with hundreds of companies to improve their digital strategy before joining the Textmagic team.
Dmitry Stanulevich VP of Engineering
Dmitry Stanulevich
VP of Engineering
With the new product a new challenge has arrived, and Dmitry has moved to the position of VP of engineering to build a bridge between the product team and developers.

Our Team

Our team is built on a foundation of trust and credibility. With more than 120 dedicated professionals from all over the world, we pride ourselves on our international presence and diverse expertise.

We’re hiring
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Textmagic media kit

The operations of what is now the Textmagic Group commenced in 2001 with the establishment of Textmagic Ltd in the United Kingdom.

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