Text messaging service provider TextMagic brings to you the latest news,
trends and inspiring ideas on how to grow your small business.
What is Geofencing? Some people mistakenly believe that geofencing means that a company can set a specific zone and then send advertising messages to any and all people within that...
Smartphones have radically changed our day-to-day lives, including how we travel and book hotel rooms. Of all hospitality advertisement dollars, 63% are spent on mobile marketing, and this number increases...
As criminals become more diligent in their efforts to penetrate users’ defences, businesses must become more active in maintaining their data integrity. Customers, more accustomed to just sending an email...
If your aim is to achieve a high response rate to your customer feedback survey, then how best to distribute the survey you have designed will be one of the...
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With the rise of technologies like social media, instant messaging, chatbots and email, it is easy to forget that texting is still a popular and powerful form of communication worldwide....
Chatbots are nothing new. Despite their increasing popularity, chatbots have been around for decades, though in different forms. The very first chatbot, known as Eliza, was introduced by Joseph Weizenbaum...
Have you ever questioned whether your acquisition and retention strategies are in balance? It’s easy to assume you just need more customers, but customer acquisition is much more expensive than...
Effective board communication within an organisation can mean the difference between exceeding shareholder expectations and failing to accomplish set goals. Unfortunately, a majority of company boards and management teams fail...
In our increasingly connected world, text-message marketing is the latest and greatest marketing tactic. Think about it, text messaging allows you to reach your prospects and customers instantly, in the...
Although many consumers appreciate the opportunity to receive information via SMS, an unregulated texting landscape can lead to a barrage of unwanted messages, overwhelming potential customers and preventing them from...
There are many reasons why text messaging can be beneficial for services that offer security systems. From improving customer satisfaction to being able to screen potential employees and for security...
People from all walks of life look to entertainment and the media as ways to relax, spend time with friends and family and to enjoy themselves. When you work in...