CASE STUDY • Real Estate Investment and Development

See how Hartfelt speeds up deals with centralized SMS follow-ups

Managing every client conversation in one place helped Hartfelt stay responsive and shorten deal timelines by days.

Since using Textmagic, our response rate on lead follow-up has increased by over 40%, and we’ve shortened our average lead-to-close timeline by several days. That’s made a measurable impact on both client satisfaction and revenue.

Mike Clouse

Senior Acquisition Manager

Company:

New Jersey

United States

4 Employees

Visit website

Industry:

Real Estate

Products used:

Send texts online

Two-way SMS chat

Contact management

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About Hartfelt Real Estate Investments

Hartfelt Real Estate Investments is a family-owned real estate solutions firm helping homeowners sell quickly, fairly, and without hassle. The team offers cash-sale options customized to fit the circumstances of every client. With a focus on transparency and compassion, Hartfelt handles each sale with care.

The business challenge

As the business grew, traditional channels like email and phone simply held the team back from responding in real time. Sellers, buyers, and tenants preferred texting, but without a dedicated system in place, messages were difficult to manage and easy to miss. Communication was happening, but tracking and continuity were not. With deals on the line and response time critical, Hartfelt needed a faster way to connect with clients without compromising clarity or control.

How Textmagic helped

The platform gave Hartfelt one place to manage every text, from the first inquiry to the final handshake. The setup process was easy, allowing the team to import contacts, build templates, and begin messaging immediately. Centralizing communication meant quicker responses, smoother teamwork, and messaging that actually resonated with every client, even while working remotely or in the field.

The results

Since adopting Textmagic, Hartfelt’s team connects with clients in a way that’s both efficient and personal. Reply rates from potential clients increased by over 40%, and the average time from first contact to signed agreement shortened by several days. The team keeps up with client needs in real time while keeping operations sharp and outreach consistent. What started as a fix for communication gaps has turned into a real impact on day-to-day performance.

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