CASE STUDY • Hardware and Building Material Dealers

Shuqualak Lumber speeds employee communication with Textmagic

Mississippi-based lumber manufacturer sends fast, reliable safety and operations updates via SMS—without disrupting daily work.

Company:

Mississippi

United States

Founded in 1948

Lumber Production

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Industry:

Manufacturing

Products used:

Mass texting

Two-way SMS chat

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About Shuqualak Lumber

Founded in 1948, Shuqualak Lumber is a family-owned Southern Yellow Pine lumber manufacturer based in Mississippi. Known for consistency and craftsmanship, Shuqualak has become a trusted name in lumber well beyond its Southern base.

Hurry up and get it! Start with a small campaign, and you’ll quickly see the impact on communication efficiency. If you value speed, reliability, and simplicity, it’s absolutely worth adopting.

Jessica Atkins

Vice President & HR Safety

The business challenge

When the COVID-19 pandemic hit, Shuqualak Lumber needed a way to keep employees informed and operations moving without relying on face-to-face communication. The team needed to move faster than emails or meetings would allow, especially when dealing with critical alerts.

They also needed a reliable method for delivering updates about safety meetings, weather alerts, and open enrollment, without relying on a colleague’s personal cell phone. Since every minute of downtime in manufacturing costs money, Shuqualak was looking for a straightforward way to reach employees quickly without disrupting day-to-day operations.

How Textmagic helped

Textmagic quickly became the centralized communication tool Shuqualak Lumber had been missing.

Employee contact data was imported within minutes, and groups were created to target specific teams. Every message went out from a centralized number, and responses came back via both text and email, so that no conversation got lost. Having access to both a desktop platform and a mobile app gave the team complete flexibility, whether working in the office or out on the floor.

The results

Since implementing Textmagic, communication at Shuqualak Lumber has experienced an upgrade. Response times have improved dramatically, especially among employees who prefer texting over email. Now, important updates hit everyone’s phones within seconds, with zero wait time or chasing down answers.

The platform helped them save hundreds of hours, increase productivity, and improve overall department communication.

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