Wynter doubles research participation with Textmagic SMS alerts

The B2B market research platform improved study completion rates by reaching busy professionals instantly with text notifications.

higher participation with text alerts

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Company:

Austin, TX

United States

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Industry:

Marketing & advertising

Products used:

SMS gateway API

Mass text messaging

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About Wynter

Wynter is an on-demand research platform for B2B that connects businesses with the audience they need to test and refine their messaging. The platform tells you what your target market wants, in under 48 hours, using tools like surveys and real-time feedback that drive actionable insights.

Respondents who received text notifications were twice as likely to participate in studies compared to those who only received email. This made a significant difference in ensuring research projects got completed faster and more efficiently.

Viljo Vabrit

B2B Participant Manager

The business challenge

Wynter faced a major difficulty: they had to ensure busy B2B professionals never missed out on research opportunities. Emails often got buried in overflowing inboxes or were seen too late, leaving participants unable to join before research spots were filled.

They needed a smarter, faster way to reach people directly and keep engagement high, all while ensuring their platform ran smoothly and delivered the expected results.

How Textmagic helped

Textmagic took the effort out of delivering important updates quickly. With SMS notifications, participants were able to respond and act on research opportunities instantly, even away from their desktops.

Toll-free numbers ensured messages reached more people in the US and Canada, and Wynter’s simple CSV upload process meant no complex integrations.

According to Viljo, having those two channels, email and SMS, instead of one worked better: “When we started using Textmagic, it was just a hypothesis, but the results showed that people who receive text notifications are much more active and complete more research studies than those who only rely on email.”

The results

Wynter saw the difference Textmagic made starting with the first outbound SMS. Participants who received SMS notifications showed significantly higher participation rates compared to those relying solely on email.

The simple CSV upload and automated messaging features meant Wynter’s team could send updates without adding extra work, keeping things stress-free. Participants loved the instant, reliable notifications too, fewer missed opportunities, happier contributors.

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