Mailchimp vs. Textmagic: Features, pricing, and use cases explained

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When it comes to reaching audiences properly, it’s no longer a question of email versus SMS but rather email and SMS combined. While one is powerful for marketing campaigns and long-form communication, the other remains unmatched for speed and immediacy.

Mailchimp has traditionally been an email-first platform, with SMS only available as an add-on under higher-tier plans. Textmagic started as an SMS-first solution and now includes fully integrated email campaigns, creating a complete communications hub that supports marketing and operational messaging alike.

In this guide, we’ll compare the two platforms across features, pricing, ease of use, and best-fit scenarios to help you decide which tool is right for your business.

Mailchimp vs. Textmagic overview

Mailchimp is best for ecommerce brands and marketing-driven businesses that rely heavily on email campaigns, advanced templates, and audience segmentation. It excels at building and nurturing subscriber lists through newsletters, promotions, and automated workflows. 

However, its SMS functionality is limited and only available as an add-on in higher plans, making it less suited for businesses that need messaging beyond marketing.

Textmagic is best for SMBs, service providers, and operational teams that need reliable day-to-day communication. Built as an SMS-first platform, it now also supports email campaigns and social media messaging in a unified inbox. 

This makes it especially valuable for industries like healthcare, logistics, and education, where two-way communication, compliance, and global reach are critical.

But what about features and pricing? The table below provides a quick comparison of the two providers.

Next, we’ll explore the most important features and pricing aspects, showing where each platform shines and where it may fall short, depending on your business needs.

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Messaging & channels

Textmagic is built to accommodate a wide range of messaging needs. In addition to bulk SMS and two-way texting, it supports omnichannel chat, email campaigns, and integrations with WhatsApp, Facebook Messenger, and Instagram DMs. 

These channels are managed in one unified, shared inbox, making Textmagic a versatile platform for businesses that want to centralize customer and operational communication.

Mailchimp is email-first. It offers some of the most advanced email marketing features available, but its SMS capabilities are only available as an add-on with limited country coverage. 

For businesses looking for an alternative to Mailchimp that balances email and SMS in one platform and integrates with social media, Textmagic provides a more flexible solution.

Ease of use & onboarding

Textmagic is designed for speed and simplicity. Setup takes only a few minutes, and its unified inbox for SMS, email, omnichannel chat, WhatsApp, Facebook Messenger, and Instagram DMs makes it easy to manage all communications in one place. 

The platform is intuitive enough for small teams and non-marketers, allowing businesses to start sending messages without a steep learning curve.

However, you should also be aware that sending texts requires strict number verification to comply with carrier regulations in certain countries, such as the US. This is a necessary step that Textmagic guides users through during onboarding.

Mailchimp requires more steps during setup, with detailed audience management, templates, and campaign configurations. This complexity is well-suited for marketing teams running advanced campaigns, but can feel overwhelming for smaller businesses that need quick and reliable communication.

Contact management flexibility

Textmagic keeps contact management straightforward with lists, segments, and tags that are easy to create and update. This makes it simple for teams to organize contacts, import or export data, and manage opt-outs without extra complexity.

Mailchimp uses a tiered contact system where costs scale as your subscriber base grows. While the platform allows for highly detailed audience segmentation and advanced marketing workflows, this system also adds complexity and can become expensive at scale. 

Businesses considering an alternative to Mailchimp may prefer Textmagic’s simpler, more predictable approach to managing contacts.

Compliance & security

Textmagic is built for operational communication, where compliance and reliability are essential. It supports GDPR, meets regulatory requirements in over 190 countries, and includes built-in opt-out management to ensure businesses remain compliant at scale. 

Mailchimp is also GDPR compliant and follows CAN-SPAM and CASL regulations for email marketing. However, its SMS feature is limited to specific regions and not designed for industries with strict operational or legal requirements. As such, it is best suited for marketing communications rather than sensitive or regulated use cases.

Customer support availability

Textmagic offers responsive customer support and clear documentation, making it easy for teams to resolve issues quickly and keep communications running smoothly. The focus is on practical help so businesses can get back to serving their customers without long delays.

Mailchimp support depends on the plan tier you’re subscribed to. While higher-tier users get access to live chat or phone support, those on lower-tier plans may find their options limited to email support and self-service resources. This can make response times less predictable for smaller businesses.

Pricing structure & billing

Textmagic offers pay-as-you-go SMS and email pricing alongside affordable monthly plans, keeping costs transparent and predictable. Here is an overview:

• Pay-as-you-go SMS: starts from ¢4.9/text, cheaper with higher volumes
• Pay-as-you-go email: ¢0.6/email, standard price regardless of volume
• Essential plan: $24.5/500 texts, texting number $10/month
• Professional 2K plan: starts from $80/2,000 texts/month, texting number included
• Connect 10K plan: starts from $20/2,000 texts/month, texting number from CPaaS

With Textmagic, there are no hidden fees or add-ons. Businesses simply pay for what they use, even when they opt for a subscription, with the flexibility to upgrade as their messaging volume grows and benefit from more advantageous rates. 

Mailchimp uses a tiered pricing model based on contact list size, meaning costs rise as your subscriber base expands. It looks something like this: 

• Email credits: starts from $150 for 5K emails
• SMS credits: starts from $20 for 1K SMS 
• Free plan: $0/month for 500 contacts & 1K monthly sends
• Essentials plan: starts from $13/month for 500 contacts & 5K monthly sends
• Standard plan: starts from $20/month for 500 contacts & 6K monthly sends
• Premium plan: starts from $297.50/month for 500 contacts & 150K monthly sends

However, the plan options above are for 500 contacts only, and prices rise significantly the bigger your lists are. While it does offer pay-as-you-go email credits in fixed increments, SMS is only available as a separate add-on, further complicating billing and increasing costs.

Ultimately, Textmagic is the Mailchimp alternative with pricing that is a better fit for companies prioritizing operational communication with predictable billing. At the same time, Mailchimp is designed for mass marketing campaigns that justify more complex pricing structures.

Mailchimp vs. Textmagic use cases

Choosing the right communication tool isn’t just about features; it’s about how well the platform supports your day-to-day needs. Some businesses need marketing powerhouses to run promotional campaigns, while others rely on fast, reliable communication for critical operations. 

Textmagic can be used for:

• Operational communication, such as appointment reminders, confirmations, staff alerts, and delivery updates, helping reduce no-shows and improve coordination.
• Two-way conversations via SMS and email that allow teams to respond quickly to customer inquiries, support requests, and feedback.
• Global communication with carrier-grade SMS coverage in 190+ countries, supporting international operations and distributed teams.
• Regulated industries where alignment with security standards is prioritized, with GDPR-compliant messaging, opt-out management, and secure workflows.

Mailchimp is better suited for:

• Marketing campaigns such as newsletters, promotions, and seasonal outreach.
• Broadcast-focused communication for mailouts rather than real-time dialogue.
• Regional or email-only messaging, where SMS coverage is limited or not required.
• General marketing compliance under GDPR and CAN-SPAM, rather than industry-specific operational standards.

Mailchimp vs. Textmagic: Which one is right for you?

Mailchimp and Textmagic both support email and SMS, but their DNA differs. Mailchimp was built as a marketing platform, while Textmagic was designed as a communications hub. 

Choose Mailchimp if:

• Your strategy is focused primarily on marketing communications.
• You need advanced email design tools and detailed campaign analytics.
• Your business is prepared to manage more complex contact tier pricing.

Choose Textmagic if:

• You need omnichannel communication that combines SMS, email, and messaging apps in a single, integrated platform.
• Your business depends on two-way conversations for customer support, staff coordination, and appointment management.
• You want transparent and predictable pricing without costly add-ons, plus compliance for regulated industries.
• You require global reach and reliability, with carrier-grade SMS coverage across 190+ countries.

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Ultimately, the choice between Mailchimp and Textmagic comes down to your business model and communication priorities. By aligning the platform with your goals, you’ll ensure your communications strategy supports growth and customer satisfaction.