SMS texting vs instant messaging: What are the differences

SMS texting and instant messaging are two popular ways of communicating via text, but they have distinct features that can impact how you interact with others. Explore the differences between them to make informed communication choices.

Alexa Lemzy October 27, 2022 5 min read
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Alexa Lemzy Customer support person. Interested in customer success, growth, marketing and technology. Passionate about content, reading and travel.
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Alexa Lemzy Customer support person. Interested in customer success, growth, marketing and technology. Passionate about content, reading and travel.
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contents
Why use SMS marketing?
  • SMS product launch checklist
  • 1. Create a product launch plan
  • 2. Generate awareness and engagement before the launch
  • 3. Make an impression on launch day
  • 4. Keep the excitement going post-launch
  • New product launch message samples
  • Conclusions