TextMagic helps us to reach our target groups, when telephone calls and emails are not enough.
Hugo JohanssonProject Manager
About Solvero
Solvero is a reliable fieldwork company with know-how and a wide range of products. We are specialized in interviewing people, administration of panels and communities and offline, or online, data reporting.
Together we have many years of experience to help our customers to find the right solutions. Our business is imbued with quality, flexibility and innovation that we know are ingredients that are required to optimize solutions to suit each unique survey.
Solvero conduct all types of surveys in market, social and opinion research. We always try to be at the forefront of innovation and methodological development. We offer data collection through CATI, CAWI (we have own panels as well), F2F, focus groups, in-depth interviews and postal surveys. We are also hosting different access panels and communities.
The Business Challenge
In market research It's often a struggle to reach busy or narrow target groups for our research projects. TextMagic´s tool for sending out SMS is effective as it boosts our response rates.
How TextMagic Helped
TextMagics SMS service worked as an alternative to e-mail send outs, provided us with a second contact channel. Other providers we looked at didn't manage to deliver a service with all the criteria needed (Long SMS, URLs with special characters, etc.). TextMagic also gave us very good support throughout the project.
The Results
We have only tried TextMagic for a couple of projects but so far it has been saving us time, and again, it is a way to boost our response rates, hence boosting quality rather than saving costs.
Hospitality tech company discovers untapped customer segment
