Customer messaging for Shopify orders

You can connect in two ways: by installing the Textmagic app from the Shopify App Store, or by entering your store URL directly in the Textmagic web app under Settings → Integrations → Shopify.

Either way, you’ll manage everything (automations, contact lists, messaging, and inbox) inside the Textmagic app. The App Store route is simply a faster way to authenticate the connection if you’re already in your Shopify admin.

Partially. It depends on the channel:

SMS: Shopify’s default SMS is limited to a single order confirmation sent only when a customer provides no email address. Once you connect Textmagic, you can turn this off in your Shopify notification settings and let Textmagic handle all your SMS communication from a single place, with full control over copy, timing, and follow-ups.

Email: Shopify always sends its own transactional emails and these can’t be fully disabled. Design your Textmagic emails to complement them rather than repeat the same information (e.g. review request or a richer follow-up works better than another order summary). Always place a test order before going live to confirm only one message fires per event.

Five events are available as triggers: Order created, Order paid, Order shipped, Order fulfilled, and Abandoned checkout. Each trigger can be filtered and combined with contact data fields to send highly targeted messages: by product, product category, order value, customer tags, or more.

This means you can send a different message to first-time buyers, trigger a special follow-up for orders over $150, or run a recovery sequence for a specific product range, all from the same five triggers. For a full breakdown of how to build advanced automations for your Shopify store using Textmagic check out our support guide.

Yes. Inside any automation flow you can combine SMS and email steps in any order and sequence you like. Each step can be timed independently and targeted to the right audience using conditional splits (useful for making sure marketing messages only reach contacts who have given the relevant consent).

Yes. You need explicit, documented SMS and email consent. The right place to collect it is at Shopify checkout with an unchecked opt-in box. Shopify provides very good marketing opt-in features for SMS and email.

The key distinction is between transactional messages (order confirmations, shipping updates) and marketing messages (promotions, offers) as they require separate consent. Textmagic maps Shopify’s consent fields during setup so you can filter your automations accordingly and stay compliant.

Yes, in some markets. Unregistered messages are filtered by carriers before they reach your customers. Textmagic provides guided flows for number registration and verification.

USA and Canada (including Puerto Rico): Registration is required. Verification takes around five business days.

United Kingdom: No registration required. A dedicated UK virtual number can be purchased and used straight away.

Australia: No registration required. A dedicated AU virtual number can be purchased and used straight away.

Other countries: Dedicated numbers are available for purchase in 20+ countries. Sender IDs are also available in select countries.

Already have a number with Twilio, Vonage, Bandwidth or Sinch? You can connect it to Textmagic directly through the BYOC integration and send messages using our user-friendly interface.

If you’re new to Textmagic: All your existing Shopify customers are imported as contacts when you run the initial sync. After that, new customers are added automatically and updates in Shopify carry through to Textmagic in real time.

If you’re already using Textmagic: No existing contacts are affected. If a Shopify customer matches a contact already in Textmagic by phone number or email, their record is updated with the latest Shopify data. Any data you’ve added manually in Textmagic won’t be overwritten; only the fields you mapped during integration setup will update.

Does the sync work both ways? Contact data flows one way: from Shopify into Textmagic. Edits you make to contact records in Textmagic don’t push back to Shopify. The exception is five specific actions: adding a customer tag, a customer note, an order tag, an order note, and manually syncing a contact, which do write back to your Shopify store.

Please check our support guide for more info on contact sync.

• Live chat: Embed a chat widget on your Shopify store by adding a short code snippet to your theme. When a customer is active in the chat, replies appear in the widget in real time. If they leave before you respond, the reply reaches them on the channel they used to get in touch. Supported channels: SMS, calls, WhatsApp, Instagram, and Facebook.

• SMS subscribe forms: Embed opt-in forms anywhere on your store pages to collect contacts outside the checkout experience. For example, create a waitlist for sold-out products, a VIP list, or back-in-stock alerts. Each form can be tied to a specific contact list or tag during setup, so subscribers are segmented and can be targeted with their own automations from the moment they sign up.

Messages sent via Shopify automations are charged to your Textmagic account balance, the same as any other message. SMS is charged per message part and rates vary by country. Emails are $0.003 per email sent and the first 10,000 emails are free. Textmagic is fully prepaid.

For more details please check our Pricing page.