11 Standout sell sheet examples (plus free templates & tips)

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Your potential customers are probably bombarded by ads for different products as we speak, and they’re probably drowning in selling points, mission statements, and other buzzwords. So, what can you do to make sure your offering stands out? The answer lies in creating a memorable sell sheet using already-existing examples.

This essential sales and marketing asset helps you communicate key benefits, features, and differentiators concisely. It can also help you capture customer interest and drive the decision-making process in your favor.

In this article, we’ll analyze 11 real-life sell sheet examples, explore what makes a sell sheet effective, offer design tips to enhance impact and share ready-to-use templates to help you create professional documents tailored to your business needs.

Let’s begin with the fundamental question (or jump straight to the templates).

What is a sell sheet?

A sell sheet (or sales sheet) is a one-page document businesses use to promote a product or service to potential buyers or partners. Usually available in both physical and digital formats, it summarizes the offering’s key benefits, features, and unique selling propositions (USPs).

The main goal of a sales sheet is to capture a potential client’s attention and provide essential information about a product or service in a clear and engaging way. It can also be an important internal asset that aligns teams and helps unify messaging going forward.

Depending on the context in which you’re using the sell sheet, you can also include pricing information and a call to action (CTA) to help drive the purchasing decision.

Use a sell sheet when you’re presenting a product at trade shows or pitching it at meetings. It’s perfect for moments when you need to quickly highlight key benefits and prompt potential buyers to take action without overwhelming them with details.

11 sell sheet examples for your inspiration

Use the following sell sheet examples to create your own. Each showcases effective layouts, messaging, and design elements tailored to captivate your audience.

1. 6sense — digital product sell sheet

6sense is an artificial intelligence-driven account-based marketing platform. It helps companies identify, engage, and convert high-intent accounts with predictive insights and personalized marketing tools. The sell sheet below summarizes the benefits customers can expect from using it.

Image source: people.ai

Why we like it

• The easy-to-read fonts add to readability without distracting from the content.
• The compelling headline grabs attention and communicates the product’s selling point. 
• It has a benefits-focused approach, clearly emphasizing what customers gain from the product.

2. Threekit — digital product sell sheet

Threekit is a 3D product visualization platform while Salesforce is a customer relationship management powerhouse. By integrating the two products, users can enhance customer experiences with immersive visuals, which is exactly what the sell sheet below illustrates.

Image source: zapier.com

Why we like it

• The USP is clearly highlighted, showing what sets this integration apart.
• The effective use of white space helps avoid clutter and enhances readability.
• The visual hierarchy guides readers through the sheet naturally, from top to bottom.

3. Zendesk — digital service sell sheet

Zendesk is a popular customer service platform. The sell sheet example below illustrates how its Optimization Services refine workflows, improve customer interactions, and enhance team efficiency.

Image source: dock.us

Why we like it

• The organized layout makes information easy to scan and digest quickly.
• The targeted messaging speaks directly to the needs of potential customers.
• The professional design elements make the sheet look polished, instilling trust in potential buyers.

4. Dole — product sell sheet

Dole is a multinational business that specializes in the production and distribution of fresh fruit and vegetables. There are many Dole sell sheets available online, but we chose the one below for its balanced approach to introducing a new product to the market.

Image source: dolefoodservice.com

Why we like it

• The engaging, conversational tone feels approachable and inviting.
• The harmony between text and visuals keeps the sheet informative and appealing.
• It showcases eye-catching feature highlights, drawing attention to unique product aspects.

5. Hershey’s — product sell sheet

Hershey’s is a well-known American chocolate and confectionery brand. The sell sheet below presents its Cookie Layer Crunch product.

Image source: blog.hubspot.com

Why we like it

• Nutritional information is detailed, being displayed for clarity and depth.
• The strategic placement of the brand tagline reinforces the product’s memorability.
• The images and graphics are high-quality, visually representing the product variety.

6. Cat MineStar — product sell sheet

Cat MineStar is a comprehensive mining management system by Caterpillar. It offers tools for fleet management, automation, safety, and productivity. The sell sheet below presents its Object Detection technology.

Image source: zapier.com

Why we like it

• The bullet points and visual indicators are great for quickly skimming key features.
• The minimalist design prioritizes clarity, keeping focus on the most important points.
• The attractive headline summarizes customer pain points and how the product is a solution. 

7. CatDancer — product sell sheet

CatDancer is a popular interactive cat toy designed to stimulate cats’ natural hunting instincts. The product sheet below illustrates how cats can use their scratch-and-play station, which combines the toy with a mountable wall scratcher.

Image source: zendesk.com

Why we like it

• The visuals reflect real-life experiences, namely cats using the product.
• The clever use of cute cat imagery engages the target audience (pet owners).
• The branding is consistent, reinforcing its identity with logos, colors, and typography.

8. Paragon Furniture — product cut sheet

Paragon Furniture specializes in the design and manufacturing of furniture solutions for educational spaces. Although many sell sheets are available for their products, we chose the teacher lectern product cut sheet below for its clarity.

Image source: paragoninc.com

Why we like it

• It presents technical details visually and in a clear, accessible language.
• It has a concise product description that immediately conveys the value proposition.
• It showcases detailed specifications on make, model, and configuration to enhance understanding.

9. Vizilok — product cut sheet

Vizilok is a brand specializing in privacy-indicating locks for commercial and residential spaces. Their locks feature an integrated occupancy indicator that provides a clear visual status of room availability, as illustrated in the product cut sheet below. 

Image source: vizilok.com

Why we like it

• Product safety information adds assurance and transparency.
• The realistic images of the product in action help visualize usage.
• The clear section headers segment information logically and aid navigation.

10. Product Marketing Alliance — company information sheet

Product Marketing Alliance is a global community and resource hub for product marketers. It offers training, certification programs, events, and resources, as summarized by the company information sheet below.

Image source: mediashower.com

Why we like it

• The clear company background information gives context and credibility.
• The engaging use of colors aligns with the brand and draws the eye to key areas.
• The use of icons and symbols breaks down complex information into bite-sized visuals.

11. Tehnopol Startup Incubator — company information sheet

Tehnopol Startup Incubator is an Estonian incubator program supporting early-stage tech startups. Based in Tallinn, it provides mentoring, funding support, networking opportunities, and resources to help startups grow and scale.

Image source: wordstream.com

Why we like it

• It has a personalized approach tailored to the industry, making it feel specific.
• It incorporates industry keywords that resonate with the audience and build relevance.
• It has a website link and email for additional information, giving readers an easy next step.

Sell sheet design tips

The above examples illustrate what a successful sell sheet looks like. But how do you elevate it to excellence? These actionable tips will guide you through the process.

1. Understand your audience

• Do you want your target audience to notice you? Then tailor your sell sheet to address their needs and pain points.
• Focus on what matters most to them, whether it’s cost savings, convenience, or performance.

2. Craft compelling headlines

• Most successful sell sheet examples are short and sweet, making use of cleverly worded information to grab attention.
• Your headlines should be engaging and succinct, clearly communicating the main benefits and solutions that your product offers.

3. Prioritize benefits over features

• Rather than listing technical features, emphasize how your product solves a problem or improves your customer’s experience.
• Potential customers don’t want to read a list of specs — they want to know how your offering can help them.

4. Build a visual hierarchy

• A sell sheet is a visual asset first and foremost. Organize the information you want to convey in a way that guides the reader naturally through the content.
• Use headings, subheadings, and bullet points to structure key details for easy scanning.

5. Integrate effective CTAs

• Let’s not forget about the ultimate purpose of sell sheets, namely boosting sales.
• Integrate CTAs using actionable language such as ‘Order today’, ‘Call now for a demo’, or ‘Sign up for a free trial’ to drive potential customers closer to the purchasing decision.

6. Maintain branding consistency

• Maintain a consistent look to your sell sheets that is in tune with company branding — this is a great way to get people to recognize your product.
• Ensure that all design elements, colors, fonts, and logos of the document align with your brand identity.

7. Make use of white space

• It’s not a secret that, sometimes, less is more — the proper use of white space makes your sell sheet visually appealing and easier to read.
• Avoid overcrowding it with unnecessary text or images. Keep it simple, and you’ll see great results.

8. Incorporate high-quality images

• Use high-quality images that complement the product or service you’re promoting to create a premium look and feel for your offering.
• Images should enhance understanding and engagement, not distract from the message.

Eight sell sheet templates to create your own

Ready to start making your own materials? These eight sell sheet templates provide structured and customizable formats to simplify the creation process.

1. Sales data sheet template

A sales data sheet is designed to present analytics, trends, and forecasts to potential clients. It’s ideal for presenting customer acquisition data, sales metrics, and return on investment figures. It works well for industries where data is key to decision-making, such as manufacturing or business-to-business (B2B) services.

2. Sales lead sheet template

A sales lead sheet is generally used to track and organize B2B leads from sales campaigns or networking events. It helps sales teams stay on top of prospects by capturing essential lead and sales funnel stage details, enabling effective follow-up and improving conversion rates.

3. Sales follow-up sheet template

A sales follow-up sheet outlines follow-up processes after an initial sales meeting or inquiry. It ensures that sales teams have a structured plan in place to nurture leads, maintain engagement, and move prospects effectively through the sales pipeline.

4. Product sell sheet template

A product sell sheet showcases a specific product’s key features and benefits to potential customers. It’s commonly used during product launches, trade shows, or direct outreach to highlight why a product is the best solution for the customer’s needs.

5. Product cut sheet template

A product cut sheet template details a product’s technical specifications and features, often used for physical products requiring technical descriptions. It’s perfect for potential buyers or engineers who need in-depth technical information to make an informed purchasing decision.

6. Marketing sheet template

The marketing sheet template is used to outline the marketing strategy for a product or service, including key messaging and target audience. It’s ideal for marketing presentations, strategy planning, or as a quick reference for team members.

7. Company information sheet template

A company information sheet provides potential clients or partners with information about the company’s background, history, mission, and values. It’s commonly used during introductions, onboarding new customers, or as part of a business proposal.

8. Brand sheet template

A brand sheet communicates a brand’s core elements, such as its vision, mission, and USP. It’s useful for board communication, investor pitches, or when presenting your brand identity to potential clients or partners.

Elevate your sales with an exceptional sell sheet

Sell sheets are powerful tools that communicate product value quickly and effectively. By tailoring their design and content to your target audience’s needs and preferences, you can create impactful sheets that capture attention and drive decisions.

Use the examples provided in this article to simplify your sell sheet creation process and boost your marketing success. And don’t forget to stay tuned to our blog for expert insights into enhancing your sales operations.