How HARC Entertainment used SMS to improve artist management

HARC sends scheduled SMS reminders to artists 24 hours before performances, so details don’t get lost in email and replacements can be arranged ahead of time.

Textmagic has become an integral part of the success of our business. I highly recommend it.

Angelene Harris

Director

Company:

Sydney, NSW

Australia

Founded in 2014

Boutique Agency

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Industry:

Media & entertainment

Products used:

Scheduled SMS reminders

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About HARC Entertainment

HARC Entertainment is a boutique music booking agency based in Sydney. They work closely with clients to plan music programmes that support businesses and then supply talent, management, and production for events.

The business challenge

HARC Entertainment faced two major challenges. First, getting the right performance information to artists without overwhelming them with emails. Weekly information packs were sent at the start of each week, but by the time the gig arrived, many performers had forgotten key details or couldn’t access their emails while on the road. Second, managing situations where artists had double-booked, forgotten about a gig, or were suddenly unable to perform — all of which created last-minute stress.

How Textmagic helped

The solution was twofold. HARC continued sending weekly email packs but paired them with scheduled text messages delivered 24 hours before each performance. These texts contained all the essential details for the gig. The reminders prompted artists to check their calendars, confirm their availability, and notify the agency quickly if they could no longer perform. This gave HARC crucial extra time to find replacements and keep events running smoothly.

The results

With Textmagic, HARC significantly reduced stress and managed time far more proactively. Artists now arrive informed and prepared, with all the details they need at hand. When replacements are required, they can be arranged with time to spare, allowing the team to focus on planning instead of last-minute problem-solving. The end result is a smoother process and a better overall client experience — exactly the agency’s goal.

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