EZ Texting vs Textmagic: Features, pricing, and use case comparison

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Choosing the right business texting solution isn’t just about sending the odd reminder or order update, it can have a huge impact on not only how your company markets itself but communicates with its customers as well.  

EZ Texting and Textmagic are two popular options on the market right now, each with its own unique set of features and capabilities. But which one is the best fit for your business needs?

In this article, we will provide you with an in-depth feature comparison and discuss key differences between the two platforms. Keep reading if you want to find out more. 

Feature comparison

Both EZ Texting and Textmagic can help you reach your customers with various communications, from support announcements to marketing campaigns. However, the two platforms differ in a few ways. 

• EZ Texting is a text marketing platform designed for campaign-based messaging, offering mass texting, automation tools, and integrations for lead generation. It focuses on easy-to-use marketing solutions for businesses looking to boost engagement.
• Textmagic is a comprehensive business messaging solution that supports SMS, email, WhatsApp, Messenger, and voice calls. It’s designed for businesses needing flexible multi-channel communication that goes beyond just marketing.

The table we’ve outlined below offers a more comprehensive overview of the features that are offered (or not) by each solution. 

Key differences

As the table above highlights, EZ Texting and Textmagic have a few key differences. We explore them extensively in the sections below. 

1. Messaging capabilities

Both EZ Texting and Textmagic support SMS and MMS messaging, making them effective for business communication and marketing purposes alike. However, Textmagic extends its messaging capabilities with email integration, WhatsApp, and Meta support. 

This allows businesses to reach customers on multiple channels from a single platform. EZ Texting primarily focuses on SMS-based marketing campaigns, whereas Textmagic provides a more versatile communication experience that adapts to different customer preferences.

2. Ease of use & setup

Both platforms offer a straightforward setup process, but Textmagic provides a more user-friendly experience overall. Account creation is quick and easy, and users can start texting immediately after their number is verified. 

By comparison, some EZ Texting accounts may require additional manual verification, which can delay signing up. Thus, while both solutions are designed for ease of use, Textmagic’s intuitive interface makes navigation and messaging management smoother.

3. Flexibility & voice support

Textmagic provides greater flexibility in number management and voice communication. Unlike EZ Texting, it allows businesses to bring their own number from CPaaS providers like Twilio or Vonage, offering more control over their messaging setup. 

Textmagic includes handy collaboration tools like Kanban boards, support tickets, and shared access, giving businesses more flexibility in managing communications.

Additionally, Textmagic supports voice calls and call forwarding, making it a more comprehensive communication tool. EZ Texting focuses solely on text messaging, which may be limiting for businesses that need additional communication channels.

4. Security & compliance

Both EZ Texting and Textmagic comply with GDPR and TCPA regulations, ensuring businesses can legally send messages while protecting customer data. However, Textmagic holds a SOC 2 certification, which means it follows higher security and data protection standards. 

EZ Texting is SOC 1 compliant, which primarily covers financial controls rather than advanced data security. Therefore, businesses that prioritize stronger compliance and security measures may find Textmagic to be the better choice.

Both platforms allow you to acquire 10DLC and toll-free numbers, which are then verified by the relevant authorities. This makes business messaging more secure and reliable while reducing carrier filtering.

5. Pricing & scalability

Textmagic offers a more flexible pricing model, allowing businesses to pay as they go, subscribe to a monthly plan, or integrate with CPaaS for custom pricing. This makes it a scalable solution that adapts to different business needs. 

EZ Texting, however, only provides monthly subscription plans, which may not be ideal for businesses with fluctuating messaging needs. Textmagic’s variety of pricing options gives businesses greater control over costs as they scale.

For a more in-depth breakdown of what you can expect from each platform pricing-wise, feel free to consult the table below. 

Which one is right for you?

Choosing between EZ Texting and Textmagic depends on what your priorities are. Here’s a quick checklist to help you decide which platform best suits your business. 

Choose EZ Texting if:

• Your strategy is primarily focused on SMS and MMS marketing campaigns.
• You are looking for more advanced SMS integrations with marketing-focused tools.
• You prefer a monthly subscription model without pay-as-you-go options.

Choose Textmagic if:

• You need a multi-channel messaging platform with email, WhatsApp, and Meta integration.
• You prefer a simpler account creation process with a more user-friendly interface.
• You need the ability to bring your own number from your preferred CPaaS provider.
• You need a platform that scales easily for both small businesses and enterprise use.
• You want flexible pricing options that include both pay-as-you-go and monthly plans.

Your next steps…

EZ Texting and Textmagic both offer strong SMS solutions, but they cater to different business needs. 

Now that you know the key differences between EZ Texting and Textmagic, the next step is choosing the best fit for your business. Consider your messaging needs, whether it’s SMS marketing campaigns, automation, or multi-channel communication.

Try a free trial with the platform that aligns with your goals, explore its features, and see how it integrates with your workflow. The best way to decide is by testing it yourself, so take action and find the right SMS solution for your business.