Have you ever used cold email templates and received no response? Or worse, have you ever received a negative reaction that embarrassed and discouraged you?
Don’t worry, we’ve all been there.
If done right, cold emailing can be one of the most effective ways to generate new sales leads and grow your business.
That’s why we’ve compiled a list of 15 brilliant cold email templates that will increase sales.
Whether you’re a sales professional or a small business owner, these templates will help you craft compelling emails that will help you close more deals.
The importance of a good cold email
A well-crafted cold email can lead to more sales, new partnerships, and growth for your company. However, a poorly written email can result in a missed opportunity and damage your brand’s reputation.
Using the best cold email templates can make your outreach more effective, because:
- They save you time and energy
- They can be easily personalized for different situations
- They provide structure for your cold email campaigns
- They’ve been tested by sales professionals, so you can trust that they work
- They help you establish a consistent brand voice
With the advancement of artificial intelligence and improvements in ChatGPT, it’s now also very easy to create personalized cold email templates in minutes.
15 Proven cold email templates for sales
Check out these proven and practical templates if you want to improve your sales email game and close more deals.
1. Recent event cold outreach email
Writing a cold email can be challenging, but using a recent event can help you break the ice and start a real conversation. As you research a potential customer, watch for any recent announcements about their company, such as new product launches, industry awards, or mergers and acquisitions.
Including a reference to their achievements in your email shows that you’ve taken the time to learn about their business.
Subject line: Congratulations on your [Recent industry award]!
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2. B2B email template to establish value
This business-to-business (B2B) cold email template is designed to help you establish your company’s value to the prospect. It also allows you to give a brief overview of how you can assist the prospect and extend an invitation to work together.
Subject line: Helping your team accomplish [X]
3. Template to identify key decision makers
This cold email template has a clear objective of reaching out to the decision-maker in a company and includes information about successful clients to establish credibility.
Subject line: Streamline your team’s productivity and reduce operating costs with [Your company name]
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4. Email introduction template
Introduce yourself and your company to prospects using this B2B email template. This template is effective because it includes a strategic yet subtle name drop, which adds social proof to you and your company. This will make you stand out from other sales representatives.
Subject line: Resource for [industry/strategy] questions
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5. Provide value to the prospect with a free tool
Here’s a principle that’s been proven over time: reciprocity. When you provide something helpful and valuable to your prospect, they will likely want to return the favor.
Subject line: Looking to reduce your churn rate?
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6. Follow-up email template after your first discussion
As a salesperson, making your potential client feel like they are your top priority is essential. By setting a reminder to reach out and check in, you show that you value their time and are committed to meeting their needs.
Additionally, using cold email templates for sales teams can be effective because they follow a similar principle as customer service email templates. Both email templates are designed to provide a structured and efficient way to communicate with customers or prospects.
Subject line: Let’s cut to the chase, [Prospect’s first name]
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7. “Can I send you some ideas?” cold email template
If you’re hesitant to send a “Can I send you some ideas?” cold email, don’t be. If you’ve done your homework and believe that your product or service can solve a need or pain point the recipient is experiencing, then you have a good reason to reach out.
When you offer to share ideas or insights that can assist the recipient in overcoming a challenge or improving their business, you’re demonstrating that you’re not just trying to sell something but genuinely interested in providing valuable help.
Subject line: Two ways to improve your [prospect’s service/product]
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8. Press mention cold email template
When a potential customer gets mentioned in the media, they will likely receive responses from the general public. Therefore, sending a cold email about the press mention could effectively capture their attention. This is an opportunity to showcase how you can contribute to their success.
Subject line: Loved reading about the new launch of [Prospect’s company name] in [Publication title]!
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9. Voice mail follow-up email template
If you make a cold call and the prospect doesn’t answer, sending a follow-up email explaining why you called is a good way to stay on their radar. This increases the chances that they’ll be more receptive to your next attempt to contact them.
Subject line: Sorry I couldn’t contact you over the phone, [Prospect’s first name]
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10. AIDA formula cold email template
The AIDA formula is a marketing framework that outlines the four stages a potential customer goes through before making a purchase.
- Attention: Getting the customer’s attention with a strong subject line.
- Interest: Building their interest with an engaging introduction.
- Desire: Creating a desire for the product or service by providing relevant offers.
- Action: Encouraging them to take action with a clear call to action (CTA).
Subject line: Boost your [X goal] with [Your company name]
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11. B2B follow-up email template for unresponsive leads
Following up with unresponsive leads can be tough, but it’s crucial to stay persistent while understanding their busy schedules. Sending a follow-up email after no response can help. You can move the conversation forward by making it easy for them to reply with clear options.
Subject line: Reaching out again regarding [X business need]
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12. Leading to the relevant contact email template
Sometimes, you might think, “Is it something I said?” when your cold email outreach does not get a response. Or maybe you’ve just been reaching out to the wrong person. Identifying the correct contact can make all the difference in getting a reply.
Subject line: Quick question — are you the right person to discuss [service/product you offer]?
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13. Educational cold email template
This cold email email is about sharing helpful information instead of trying to sell something right away. For example, you may want to introduce a new podcast or webinar series your company has launched.
This approach aims to build trust over time, positioning your company as an industry expert. It’s less about immediate sales and more about nurturing relationships and demonstrating expertise.
Subject line: Discover valuable insights — our new B2B sales podcast is out
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14. “PAS” cold email template
The “PAS” cold email strategy is used in sales to engage potential customers. It starts by pinpointing a specific problem the recipient may face, agitating it to evoke an emotional response, and then proposing a clear solution.
Subject line: Is customer service a pain point for [Prospect’s company name]?
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15. Referral email template
When someone refers your product or service to a friend or colleague, you can use this type of email to reach out to that friend. Mentioning a mutual connection increases the chance of a positive response. The email should be concise, clearly state the problem your product or service can solve, and include a CTA for further discussion.
Subject line: [Prospect’s friend’s name] suggested we should connect — Solutions for [X pain point]
Best practices for cold emailing
Here are some of the best practices for cold emailing:
- Keep it short
- Personalize the message as much as possible
- Address the recipient by their name
- Show that you’ve done your research on their company
- Offer value or a clear benefit to them
- Use a clear CTA
- Don’t be pushy
- Keep your tone professional
- Test different subject lines and email formats to see what works best
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Following up with prospects after a cold email
Following up with your prospects can be a daunting task. Use these actionable tips to streamline the process.
Be timely but not too aggressive
Following up with your prospects on time is essential, but you don’t want to be too aggressive or pushy. Space out your follow-up emails over a few days or weeks, and keep your tone polite and professional.
Use a multi-channel approach
Don’t rely solely on email to follow up with prospects. Use a multi-channel approach to reach them where they are most active. Consider following up with a phone call, social media message, or SMS. The more touchpoints you have with a prospect, the more likely they will remember your business.
Provide value
When you follow up with a prospect, don’t just ask for a meeting or sale. Provide value by sharing relevant information, insights, or resources that will help them in their work. This will position you as a helpful resource rather than just another salesperson.
Be persistent but respectful
Following up with a prospect can be a delicate balance. You want to be persistent enough to stay on their radar but not so persistent that you become annoying. Make sure your follow-up messages are always professional, polite, and relevant.
Make each mail personal
One of the biggest mistakes is being too generic or impersonal. Your potential customers will receive countless emails like this daily, so ensuring your message stands out is vital. Take the time to personalize your message and explain why your product or service is relevant to their needs.
Conclusion
We’ve provided several proven cold email samples that have helped many sales professionals generate more leads and close more deals. However, don’t be afraid to experiment with these templates and customize them to fit your brand voice. Remember to track your results and adjust what works best for you.
Many additional resources, such as online courses or podcasts, are available for those who want to improve their cold emailing skills.
Don’t be afraid to invest in your education and seek new strategies and techniques to help you succeed. With the right approach and mindset, cold email outreach can be a powerful tool to help you reach your sales goals and grow your business.
Frequently Asked Questions (FAQs)
The 30/30/50 rule suggests spending 30% of your time researching prospects, 30% writing the message, and 50% following up to improve response rates and personalization.
Cold emailing is legal in most countries if it complies with data privacy laws like CAN-SPAM (US) or GDPR (EU). Always include an opt-out option and use accurate sender information.
Keep it short, relevant, and personalized. Clearly state the purpose, focus on the recipient’s needs, and end with a simple call to action.
Yes, in most cases. Aim for 50-150 words. Cold emails should be easy to skim and focused on one clear message or offer.
Success rates vary, but well-targeted cold emails typically see open rates of 15-25% and reply rates of 1-5%. Personalization and timing make a big difference.
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