New Year is one of the most universally celebrated holidays on the calendar. In other words, it’s the ideal time to reach out to your SMS customer base and send a simple Happy New Year text to let them know you appreciate their business and wish them a prosperous forthcoming year.
For this reason, we’ve created some NYE SMS templates to help you connect with your customers this New Year. We hope they’ll make your messaging easier and more impactful!
Why send New Year’s text messages?
New Year’s texts are a quick and impactful way to connect with your audience. Whether it’s thanking loyal clients, offering exclusive promotions, or sharing well wishes, SMS lets you leave a lasting impression as the year begins.
Text messaging remains one of the most effective marketing channels, with higher open rates than email. By crafting personalized messages that resonate emotionally or highlight immediate benefits, you can engage your audience and start the New Year on the right foot.
Different industries can capitalise on New Year’s Eve by offering relevant discounts, promotions, tips, and advice. Here are some of the best ways to send your clients a meaningful New Year’s greeting.
1. Share tips and advice
New Year is the time when most people make New Year’s resolutions. A 2024 Forbes Health survey showed that 48% of respondents set improving fitness as their top priority for the next year. If you’re in the fitness niche, you should know that weight loss is the number one New Year’s resolution.
Happy New Year text promotions are a great way to motivate clients towards their goals for the following year. Offer a special discount as added motivation to hit the gym, hire a personal trainer, or take up another activity:
Amazing growth this year, [Name]! You deserve it all, and next year will be even better. Enjoy 30% off membership renewal—Happy New Year!
Copy text
Nutrition and weight loss companies can let people know they’re available to help with their goals. Along with discounts and promotions, you can send tips on how to maintain a healthy weight.
📖 Tomorrow is the first page of a 365-day book! Time for resolutions, [Name]—your favorite coaches are here to help. 🎉 Happy New Year!
Copy text
Beauty salons can share hairstyle or make-up advice for those wanting to look their best on New Year’s Eve. Sending your clients meaningful messages around New Year’s can boost customer loyalty and improve satisfaction.
✨ [Name], want to slay this New Year’s Eve? We’ve paired easy makeup looks with your favorite hairstyles. You’re welcome. 🎉 Happy New Year!
Copy text
2. Offer timed promotions and discounts
Post-Christmas sales are still booming around New Year. You can take this opportunity of texting Happy New Year to your clients. Also mention discounts to your store. Retail stores can capitalise on this by slashing prices or offering enticing deals to bring post-holiday shoppers to their locations.
This New Year may not be a bit challenging for restaurants, bars, or event coordinators, but there are still ways to advertise via SMS despite restrictions. Let people know about your indoor seating conditions, or delivery offers by including links and videos in your New Year’s texts.
🎉 Great news! Most [Restaurant Name] locations are open regular hours on New Year’s Day. Explore our menu here: bit.ly/new-year-menu 🍴 [Restaurant Name]
Copy text
Millennials are incredibly responsive to SMS messages, so locations that cater to younger crowds will have a happier New Year’s Eve if they market their event via text. Who wouldn’t love a special takeaway deal from their favorite restaurant on New Year’s Eve?
🎉 Nothing beats a [Menu Item] on New Year’s Eve! Stop by [Restaurant Name] or order via our app for 25% off. Open NON-STOP. 🥳
Copy text
3. Share inspirational Happy New Year texts
Maybe you want your customers to know you wish them a Happy New Year. You can do this by sending an inspirational quote that will make them ponder.
🌅 Every sunrise is a new chapter waiting to be written. Start this New Year with gratitude and create your dreams anew. ✨ [Business Name]
For philosophical quotes, check out this link. For entrepreneurial quotes, check out this list from Forbes.
Self-improvement is another popular New Year’s resolution, so you can send your clients a quote to encourage them. A message that has meaning and significance can help clients remember your business.
4. Stand out with visual messages
A Happy New Year video or photo from your staff can add a nice personalised touch to your client base. Or a beautiful photo with a message wishing them a Happy New Year can help spread holiday cheer. Photos and videos can be effective ways to get your message across.
5. Push nonprofit campaigns and thank donors
It’s no secret that charity giving increases dramatically around the holidays. As a nonprofit, you can text donors with info on how their donation will make a difference in the following year. You can catch the height of the giving season with a New Year’s donation campaign push.
💖 Thank you for supporting the children of [Cause]. Your contribution brings them closer to their loved ones. 🌟 Happy New Year! [Organization]
Copy text
The highest amount of donations given by text come from 49–59-year-olds (Baby Boomers). After that, the biggest spenders are Gen Xers. The most popular organisations with Gen Xers and Millennials are youth development programs. Baby Boomers tend to donate to religious charities.
Whether you’re running a text-to-give campaign or promoting an event, bulk business texting is the ideal way to increase support for your organisation and meet your business goals.
🎉 Thanks to your support, [Name], we raised $2 million for charity this year! We’re so grateful to have you as part of the [Organization] family. Happy New Year! 🌟
Copy text
6. Share your business plans for the New Year
Maybe your business has plans for significant changes in the coming year, and you would like to share it with clients. Are you introducing a new line of products, revamping your menu, changing locations, or offering improved rates?
🎉 Exciting updates coming this New Year—brand new [Feature] and better plans for loyal clients like you! Thank you for choosing [Company]. Have a fantastic New Year! 🌟
Copy text
Let customers know how excited you are about the upcoming business year by sharing your plans with them. You can even get their opinion by conducting a mobile survey. Also give them a post New Year discount to motivate them as you share your best wishes for the upcoming year.
🎉 Hey [Name], share what features you’d like next year at bit.ly/feature-suggestions and get 1 month free! Happy New Year! ✨ [Company Name]
Copy text
Ring in the New Year with seamless messaging from Textmagic
With Textmagic, celebrating the New Year with your audience has never been easier. Share exciting updates, New Year’s offers, or send warm greetings—all with a few simple clicks.
Here’s how we can help you shine this New Year’s Eve:
- Automating New Year campaigns: Schedule your messages in advance so they reach your audience exactly when you want. Let Textmagic handle the timing while you focus on celebrating.
- Streamlining bulk texting: Send personalized New Year’s messages to thousands in seconds, ensuring efficient and meaningful communication.
- Providing templates and personalization: Choose from ready-made message templates and personalize them for your audience to make every text feel tailored and special.
Make this New Year count—start your free Textmagic trial today and connect with your audience effortlessly!
Conclusion
Whether you’re doling out advice for your clients’ New Year’s resolutions, offering discounts on post-holiday merchandise, asking for donations, or sharing news of exciting changes, a Happy New Year text message is the ideal way to reach out to your customers!
We hope these Happy New Year text messages help you keep in touch with your valuable customers!
Frequently Asked Questions (FAQs)
With Textmagic, you can schedule your New Year messages in advance to hit inboxes exactly when you want: midnight, early morning, or any other ideal moment. Just compose your message, select the delivery date and time, and let Textmagic handle the rest.
Absolutely. Textmagic allows you to create segmented contact lists and use merge tags like names or custom fields to tailor your message for each group. That way, your New Year’s greetings feel personal and relevant to every recipient.
Textmagic helps businesses boost engagement during the New Year with mass texting, automated follow-ups, and scheduled campaigns. Whether you’re launching promotions, sharing new updates, or re-engaging dormant customers, the platform ensures your messaging is timely, targeted, and effective.
The New Year is a great time to reconnect, and Textmagic makes it simple with list segmentation and automated messaging. You can create targeted reactivation campaigns for inactive customers, offering special incentives or personalized messages to bring them back into the fold.
Yes. Textmagic’s shared inboxes, real-time chat visibility, and user permissions make it easy for teams to collaborate on campaigns. Everyone stays on the same page when crafting, scheduling, and responding to New Year messages, ensuring smooth execution and consistent communication.
Related articles
Geofencing vs geotargeting: Which is the best for your business
Location-based marketing strategies such as geofenci...
SlickText vs. Textmagic: What you need to know before you choose
Choosing the right SMS marketing platform can signif...
4 Nutshell CRM integrations with Textmagic & Zapier
Discover 4 powerful Textmagic and Nutshell CRM integ...
SOAP vs REST API for A2P messaging: Choosing the right approach
Application-to-Person (A2P) messaging has emerged as...
How to create a loyalty program customers will love
Fostering customer loyalty nowadays involves more th...