15+ Healthcare SMS templates

Appointment reminders, vaccination recalls and follow-up visits for clinics and practices. Preview any template on a phone, then copy it ready to send.

Transactional · customer-triggered

Nurse callback

[Clinic Name]: Following up on your call. A nurse will ring you back within [Number] minutes. If symptoms worsen, seek urgent care.

Marketing · opt-in + STOP

Overdue for service winback

Hi [First Name], it's been [Number] months since your last [Service], longer than we'd recommend! Book this week and save [Discount]: [Link]

Reminder · basic consent

Patient satisfaction survey

[Clinic Name]: Thank you for your visit. We'd value your feedback on your experience today: [Link]. It only takes 1 minute.

Transactional · customer-triggered

New patient welcome

Welcome to [Clinic Name], [First Name]! Before your first visit on [Date], please complete your intake forms: [Link]. Takes 5 minutes. Thank you!

Reminder · basic consent

Post-appointment review request

It was great to see you today, [First Name]! Reviews help small businesses like ours a lot. Share yours here: [Link]. [Company Name]

Transactional · customer-triggered

Medical appointment confirmed

[Clinic Name]: Your appointment with Dr. [Last Name] is scheduled for [Date] at [Time]. Reply C to reconfirm or call [Phone] to change.

Reminder · basic consent

Patient statement ready

[Clinic Name]: Your statement of [Amount] for your visit on [Date] is ready in your patient portal. Questions? Call [Phone].

Reminder · basic consent

Vaccination due reminder

Hi [First Name], [Pet Name]'s [Vaccine] vaccination is due. Book an appointment at [Link] or call [Phone]. [Clinic Name]

Reminder · basic consent

Dental appointment reminder

Hi [First Name], this is a reminder for your dental appointment with Dr. [Last Name] on [Date] at [Time]. Reply C to confirm or call [Phone] to reschedule.

Reminder · basic consent

Follow-up visit due

Hi [First Name], it's been [Number] months since your last [Service]. Time for a check-up! Reply to this text to book. [Company Name]

Reminder · basic consent

Medical appointment reminder

[Clinic Name]: You have an appointment with Dr. [Last Name] on [Date] at [Time]. Please bring your insurance card. Reply C to confirm.

Reminder · basic consent

Missed appointment follow-up

Hi [First Name], we missed you today at [Company Name]. Ready to rebook? Choose a new time here: [Link] or call [Phone].

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Why business texting works

Industry benchmarks plus findings from our 2025 surveys of 3,600 US and UK consumers related to business text messaging.

  • of text messages get opened, compared with roughly 20% of emails.

    98%

  • average response time for messages sent according to best-practices for sending.

    3-min

  • response rate for text messages, against about 6% for email

    45%

  • of consumers read texts from businesses. Only 8% ignore them, in the US and the UK alike.

    92%

Test your own SMS before sending

Paste any SMS below. We count parts, estimate cost, flag the exact characters that switch you to expensive Unicode encoding, and run eight deliverability and compliance checks.

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Details
  • Characters
  • SMS parts
  • Encoding
  • Price per SMS
  • Fits in one part: billed as a single SMS
  • GSM-7 encoding: full 160 characters per part
  • Opt-out found: required for marketing texts
  • Sender identified: recipients reply and convert more when they know who’s texting
  • Link included: one clear call to action
  • Sentence case: no shouting
  • Clear purpose: the message asks for one clear next step
  • No spam triggers: clean of common filter phrases
Compliance

Which texts need opt-in?
A two-minute consent guide

Every template above carries one of five consent labels. Here is what each one means before you press send.

Promotional texts need opt-in almost everywhere: prior express written consent in the US (TCPA), opt-in under GDPR/PECR in the UK & EU (soft opt-in only for your own similar products), express or implied consent under CASL in Canada, and consent under Australia’s Spam Act.

Identify your business, include an opt-out like “Reply STOP”, and respect quiet hours. Collect consent with unchecked checkboxes, and keep a record of when, how, and where each person opted in.

Order confirmations, delivery updates, verification codes and other messages the recipient triggered. No written marketing opt-in is required: in the US, the customer sharing their number for this purpose counts as prior express consent, and in the UK & EU service messages fall outside PECR marketing rules.

Keep them promo-free, identify yourself, and honor STOP.

Appointment, payment and renewal reminders to people who gave you their number for that purpose, the same prior-express-consent standard as transactional messages in the US. They are not marketing, and adding a discount or upsell line changes that.

Consent for these can be collected in writing or verbally; marketing always requires written consent.

Genuine emergency and safety messages such as closures, hazards, and urgent recalls are broadly exempt from consent rules. Never mix offers into them.

Work-related texts to your own team. Collect employee consent, honor opt-outs, and check local workplace rules.

Full details and verification tips: Acceptable consent methods for SMS messaging in the Textmagic help center.
HOW IT WORKS

How to use these templates

  • Copy and customize

    Copy and customize

    Click Copy on any template and replace the [bracketed placeholders] with your details. In Textmagic they map straight to dynamic fields, so an entire contact list is personalized automatically.

  • Watch the counter

    Watch the counter

    One SMS part is 160 GSM characters; longer messages split into 153-character parts and bill per part. A single emoji or curly quote drops the limit to 70. Every template shows its live count and cost.

  • Check the consent label

    Check the consent label

    Green means the customer triggered the message, so no marketing opt-in is needed. Amber means marketing rules apply: opt-in list, business name, opt-out, quiet hours. When in doubt, the consent guide above covers all five levels.

Put these templates to work

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