New lead quick reply
Hi [First Name], [Contact Name] from [Company Name]. Thanks for your interest in [Product/Service]. Good time for a quick call, or shall I text the details?
18+ Sales & lead follow-up SMS templates
Lead and quote follow-ups, demo bookings and nurture check-ins. Preview any template on a phone, then copy it ready to send.
Filters
Web form follow-up
[Company Name]: Hi [First Name], we got your request about [Product/Service]. Here's the info you asked for: [Link]. Reply here if you have questions.
Still interested?
[Company Name]: Hi [First Name], should I keep your quote for [Product/Service] open? Reply YES to keep it, NO and I'll close the file.
Upgrade offer
[Company Name]: Getting close to your limit, [First Name]? You're at [Number]%. Move to [Plan Name] for [Improvement]: [Link].
Missed call from sales
Hi [First Name], [Contact Name] at [Company Name]. Sorry we missed each other. You called about [Product/Service]. Want me to call back today at [Time]?
Plan renewal offer
[First Name], your [Plan Name] is almost up for renewal. Renew before [Date] and save [Discount]: [Link]. [Company Name].
Relevant update for prospect
Hi [First Name], quick note: [Company Name] just added [Improvement], which solves the [Topic] issue you mentioned. Want a 10-min look?
Proposal check-in
Hi [First Name], [Contact Name] here. Did the proposal for [Product/Service] land well with your team? Glad to adjust scope or pricing if useful.
Quote sent follow-up
Hi [First Name], your quote #[Item Number] from [Company Name] is ready: [Link]. Happy to walk you through it. Questions? Reach out anytime.
Quote expiring soon
[Company Name]: Hi [First Name], your quote #[Item Number] is valid until [Date]. Want me to hold the price or update anything before then?
Demo scheduling
Hi [First Name], thanks for requesting a [Company Name] demo! Grab a time that suits you here: [Link]. It takes about [Number] minutes.
Demo confirmation
[Company Name]: Your demo is booked for [Date] at [Time] on [Platform]. Join link: [Link]. Reply R to reschedule.
Demo no-show reschedule
Hi [First Name], sorry we missed you at today's demo. No problem, though. You can pick a new time here: [Link]. [Contact Name], [Company Name]
Requested pricing
[Company Name]: Hi [First Name], here's the pricing overview you asked for: [Link]. I'm happy to put together numbers for your exact setup.
Case study delivery
Hi [First Name], here's how [Company Name] helped a business like yours: [Link]. Worth 3 minutes, then tell me what you think?
Brochure link delivery
[Company Name]: As requested, our [Product Category] brochure: [Link]. Reply here anytime, this number goes straight to me. [Contact Name]
30-day check-in
Hi [First Name], [Contact Name] from [Company Name]. You looked at [Product/Service] last month. Has anything changed on your side? No pressure either way.
Trade show lead follow-up
[First Name], great meeting you at [Event Name]! As promised, here's [Link] with what we discussed. [Contact Name], [Company Name]
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Unicode characters detected: each SMS part shrinks from 160 to 70 characters.
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Why business texting works
Industry benchmarks plus findings from our 2025 surveys of 3,600 US and UK consumers related to business text messaging.
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of text messages get opened, compared with roughly 20% of emails.
98%
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average response time for messages sent according to best-practices for sending.
3-min
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response rate for text messages, against about 6% for email
45%
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of consumers read texts from businesses. Only 8% ignore them, in the US and the UK alike.
92%
Test your own SMS before sending
Paste any SMS below. We count parts, estimate cost, flag the exact characters that switch you to expensive Unicode encoding, and run eight deliverability and compliance checks.
Try for free
Details
- Characters
- SMS parts
- Encoding
- Price per SMS
- Fits in one part: billed as a single SMS
- GSM-7 encoding: full 160 characters per part
- Opt-out found: required for marketing texts
- Sender identified: recipients reply and convert more when they know who’s texting
- Link included: one clear call to action
- Sentence case: no shouting
- Clear purpose: the message asks for one clear next step
- No spam triggers: clean of common filter phrases
Compliance
Which texts need opt-in?
Which texts need opt-in?
A two-minute consent guide
Every template above carries one of five consent labels. Here is what each one means before you press send.
Promotional texts need opt-in almost everywhere: prior express written consent in the US (TCPA), opt-in under GDPR/PECR in the UK & EU (soft opt-in only for your own similar products), express or implied consent under CASL in Canada, and consent under Australia’s Spam Act.
Identify your business, include an opt-out like “Reply STOP”, and respect quiet hours. Collect consent with unchecked checkboxes, and keep a record of when, how, and where each person opted in.
Order confirmations, delivery updates, verification codes and other messages the recipient triggered. No written marketing opt-in is required: in the US, the customer sharing their number for this purpose counts as prior express consent, and in the UK & EU service messages fall outside PECR marketing rules.
Keep them promo-free, identify yourself, and honor STOP.
Appointment, payment and renewal reminders to people who gave you their number for that purpose, the same prior-express-consent standard as transactional messages in the US. They are not marketing, and adding a discount or upsell line changes that.
Consent for these can be collected in writing or verbally; marketing always requires written consent.
Genuine emergency and safety messages such as closures, hazards, and urgent recalls are broadly exempt from consent rules. Never mix offers into them.
Work-related texts to your own team. Collect employee consent, honor opt-outs, and check local workplace rules.
HOW IT WORKS
How to use these templates
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Copy and customize
Click Copy on any template and replace the [bracketed placeholders] with your details. In Textmagic they map straight to dynamic fields, so an entire contact list is personalized automatically.
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Watch the counter
One SMS part is 160 GSM characters; longer messages split into 153-character parts and bill per part. A single emoji or curly quote drops the limit to 70. Every template shows its live count and cost.
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Check the consent label
Green means the customer triggered the message, so no marketing opt-in is needed. Amber means marketing rules apply: opt-in list, business name, opt-out, quiet hours. When in doubt, the consent guide above covers all five levels.
Put these templates to work
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