Old lead re-engagement
Hi [First Name], still house-hunting? New listings in [Location] just dropped that match your search. Want the list? Reply YES. [Agent Name]
15+ Real estate SMS templates
Viewings, open houses, valuations and closing reminders for agents. Preview any template on a phone, then copy it ready to send.
Filters
Agent review request
Congrats again on your new home, [First Name]! We'd love to hear how the process went. Share a quick review: [Link]. [Company Name]
New tenant welcome
Welcome to [Property Address], [First Name]! Save this number for maintenance requests. Wifi, parking and building info: [Link]. [Company Name]
Viewing confirmed
[Company Name]: Your viewing of [Property Address] is confirmed for [Date] at [Time]. [Agent Name] will meet you there.
Buyer experience survey
How was your experience with [Company Name]? Two quick questions: [Link]. Thank you!
Rent payment reminder
[First Name], your [Property Address] rent is coming up on [Date] ([Amount]). Need help? [Phone]
Real estate viewing reminder
Hello [First Name]! [Agent Name] from [Company Name] will show you the property on [Date] at [Time] for the viewing! Reply C to confirm.
Price reduction alert
Price reduced! [Property Address] is now [Amount] (was [Amount]). These go fast. Book a viewing by replying to this text. [Agent Name]
Lease renewal reminder
Hi [First Name], your lease at [Property Address] ends on [Date]. Want to renew? Reply YES and we'll send the paperwork. [Company Name]
Offer status update
Hi [First Name], update on [Property Address]: [Update]. Call me at [Phone] to discuss next steps. [Agent Name], [Company Name]
New listing alert
New listing alert! [Number]-bed [Property Type] in [Location], [Amount]. Photos and details: [Link]. Want a viewing? Reply YES. [Agent Name]
Maintenance visit notice
[Company Name]: Scheduled maintenance at [Property Address] on [Date] between [Time] and [Time]. Access needed, reply if this doesn't work.
Open house invitation
Open house this [Weekday]! [Property Address], [Time]–[Time]. No booking needed. Details: [Link]. [Company Name]
Closing day reminder
Big day, [First Name]! Closing on [Property Address] is [Date] at [Time], [Location]. Bring your ID and [Documents]. [Agent Name]
Valuation offer
Curious what your home is worth in today's market? [Company Name] offers free valuations. Book yours: [Link] or call [Phone].
No templates match
Try clearing the industry filter or resetting all filters.
Your Business
US
Unicode characters detected: each SMS part shrinks from 160 to 70 characters.
Template copied to clipboard
Why business texting works
Industry benchmarks plus findings from our 2025 surveys of 3,600 US and UK consumers related to business text messaging.
-
of text messages get opened, compared with roughly 20% of emails.
98%
-
average response time for messages sent according to best-practices for sending.
3-min
-
response rate for text messages, against about 6% for email
45%
-
of consumers read texts from businesses. Only 8% ignore them, in the US and the UK alike.
92%
Test your own SMS before sending
Paste any SMS below. We count parts, estimate cost, flag the exact characters that switch you to expensive Unicode encoding, and run eight deliverability and compliance checks.
Try for free
Details
- Characters
- SMS parts
- Encoding
- Price per SMS
- Fits in one part: billed as a single SMS
- GSM-7 encoding: full 160 characters per part
- Opt-out found: required for marketing texts
- Sender identified: recipients reply and convert more when they know who’s texting
- Link included: one clear call to action
- Sentence case: no shouting
- Clear purpose: the message asks for one clear next step
- No spam triggers: clean of common filter phrases
Compliance
Which texts need opt-in?
Which texts need opt-in?
A two-minute consent guide
Every template above carries one of five consent labels. Here is what each one means before you press send.
Promotional texts need opt-in almost everywhere: prior express written consent in the US (TCPA), opt-in under GDPR/PECR in the UK & EU (soft opt-in only for your own similar products), express or implied consent under CASL in Canada, and consent under Australia’s Spam Act.
Identify your business, include an opt-out like “Reply STOP”, and respect quiet hours. Collect consent with unchecked checkboxes, and keep a record of when, how, and where each person opted in.
Order confirmations, delivery updates, verification codes and other messages the recipient triggered. No written marketing opt-in is required: in the US, the customer sharing their number for this purpose counts as prior express consent, and in the UK & EU service messages fall outside PECR marketing rules.
Keep them promo-free, identify yourself, and honor STOP.
Appointment, payment and renewal reminders to people who gave you their number for that purpose, the same prior-express-consent standard as transactional messages in the US. They are not marketing, and adding a discount or upsell line changes that.
Consent for these can be collected in writing or verbally; marketing always requires written consent.
Genuine emergency and safety messages such as closures, hazards, and urgent recalls are broadly exempt from consent rules. Never mix offers into them.
Work-related texts to your own team. Collect employee consent, honor opt-outs, and check local workplace rules.
HOW IT WORKS
How to use these templates
-
Copy and customize
Click Copy on any template and replace the [bracketed placeholders] with your details. In Textmagic they map straight to dynamic fields, so an entire contact list is personalized automatically.
-
Watch the counter
One SMS part is 160 GSM characters; longer messages split into 153-character parts and bill per part. A single emoji or curly quote drops the limit to 70. Every template shows its live count and cost.
-
Check the consent label
Green means the customer triggered the message, so no marketing opt-in is needed. Amber means marketing rules apply: opt-in list, business name, opt-out, quiet hours. When in doubt, the consent guide above covers all five levels.
Put these templates to work
Copy any template, make it yours, and send your first campaign in minutes. Free trial, no credit card required.