13+ Hospitality SMS templates

Booking confirmations, check-in notices, upsells and flight updates for hotels and travel. Preview any template on a phone, then copy it ready to send.

Marketing · opt-in + STOP

Seasonal escape offer

Need a winter escape? [Company Name] has [Discount] off stays booked before [Date]: [Link]

Marketing · opt-in + STOP

Return guest offer

We miss you, [First Name]! Come back to [Company Name] with [Discount] off your next stay, valid until [Date]: [Link]

Marketing · opt-in + STOP

Christmas greeting with reward

A little Christmas thank-you, [First Name]: [Amount] bonus points are now on your [Company Name] loyalty account. Merry Christmas and see you in the New Year!

Reminder · basic consent

Mid-stay check-in

Hi [First Name], is everything perfect with your room? Reply here and we'll take care of anything you need. [Company Name]

Transactional · customer-triggered

Pre-arrival welcome

We can't wait to host you, [First Name]! Check-in opens at [Time] on [Date]. Wifi, parking and directions: [Link]. [Company Name]

Reminder · basic consent

Post-stay review request

Thanks for staying with [Company Name], [First Name]! We'd love to hear how your stay went. Share a review: [Link]. Safe travels!

Reminder · basic consent

Balance before checkout

[Company Name]: A balance of [Amount] remains on booking [Booking Number]. Please settle it before checkout.

Transactional · customer-triggered

Flight boarding reminder

Boarding for your flight [Flight Number] on [Date] starts at [Time]. Live updated available on the app. Enjoy your flight, [Company Name]

Transactional · customer-triggered

Flight delay notice

Dear [First Name]! Your flight [Flight Number] will be delayed for [Time]. Live updates available in the app.

Transactional · customer-triggered

Hotel booking confirmation

Booking confirmation: [Booking Number]. [Company Name] is expecting you on [Date].

Reminder · basic consent

Room ready early

[Company Name]: Great news, your room is ready early! Come to reception whenever you like. See you soon, [First Name]!

Marketing · opt-in + STOP

Late checkout upsell

Sleep in, [First Name]! Late checkout until [Time] is available for [Amount]. Reply YES to add it to your stay.

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Why business texting works

Industry benchmarks plus findings from our 2025 surveys of 3,600 US and UK consumers related to business text messaging.

  • of text messages get opened, compared with roughly 20% of emails.

    98%

  • average response time for messages sent according to best-practices for sending.

    3-min

  • response rate for text messages, against about 6% for email

    45%

  • of consumers read texts from businesses. Only 8% ignore them, in the US and the UK alike.

    92%

Test your own SMS before sending

Paste any SMS below. We count parts, estimate cost, flag the exact characters that switch you to expensive Unicode encoding, and run eight deliverability and compliance checks.

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Details
  • Characters
  • SMS parts
  • Encoding
  • Price per SMS
  • Fits in one part: billed as a single SMS
  • GSM-7 encoding: full 160 characters per part
  • Opt-out found: required for marketing texts
  • Sender identified: recipients reply and convert more when they know who’s texting
  • Link included: one clear call to action
  • Sentence case: no shouting
  • Clear purpose: the message asks for one clear next step
  • No spam triggers: clean of common filter phrases
Compliance

Which texts need opt-in?
A two-minute consent guide

Every template above carries one of five consent labels. Here is what each one means before you press send.

Promotional texts need opt-in almost everywhere: prior express written consent in the US (TCPA), opt-in under GDPR/PECR in the UK & EU (soft opt-in only for your own similar products), express or implied consent under CASL in Canada, and consent under Australia’s Spam Act.

Identify your business, include an opt-out like “Reply STOP”, and respect quiet hours. Collect consent with unchecked checkboxes, and keep a record of when, how, and where each person opted in.

Order confirmations, delivery updates, verification codes and other messages the recipient triggered. No written marketing opt-in is required: in the US, the customer sharing their number for this purpose counts as prior express consent, and in the UK & EU service messages fall outside PECR marketing rules.

Keep them promo-free, identify yourself, and honor STOP.

Appointment, payment and renewal reminders to people who gave you their number for that purpose, the same prior-express-consent standard as transactional messages in the US. They are not marketing, and adding a discount or upsell line changes that.

Consent for these can be collected in writing or verbally; marketing always requires written consent.

Genuine emergency and safety messages such as closures, hazards, and urgent recalls are broadly exempt from consent rules. Never mix offers into them.

Work-related texts to your own team. Collect employee consent, honor opt-outs, and check local workplace rules.

Full details and verification tips: Acceptable consent methods for SMS messaging in the Textmagic help center.
HOW IT WORKS

How to use these templates

  • Copy and customize

    Copy and customize

    Click Copy on any template and replace the [bracketed placeholders] with your details. In Textmagic they map straight to dynamic fields, so an entire contact list is personalized automatically.

  • Watch the counter

    Watch the counter

    One SMS part is 160 GSM characters; longer messages split into 153-character parts and bill per part. A single emoji or curly quote drops the limit to 70. Every template shows its live count and cost.

  • Check the consent label

    Check the consent label

    Green means the customer triggered the message, so no marketing opt-in is needed. Amber means marketing rules apply: opt-in list, business name, opt-out, quiet hours. When in doubt, the consent guide above covers all five levels.

Put these templates to work

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