Valentine's Day promotion
Roses are red, deals are too! Treat someone (or yourself) with [Discount] off at [Company Name] until Feb 14: [Link]
20+ Restaurant & café SMS templates
Reservations, daily specials, happy hour and loyalty texts for restaurants and cafés. Preview any template on a phone, then copy it ready to send.
Filters
Feedback-driven winback
[First Name], we've made big changes since your last visit, including [Improvement]. Come see for yourself, on us. [Company Name]
No-show follow-up
We're sorry we missed you at [Restaurant Name] tonight! Rebook anytime: [Link]. We'll keep a good table for you.
Birthday voucher
A birthday treat for you: [Discount] off dinner at [Location]. Show this message when you come in. Happy birthday! [Company Name]
Easter promotion
Hop to it! Easter treats at [Company Name]: [Discount] off [Product/Service] this weekend only. [Link]
Live music night
Live music at [Restaurant Name] this [Weekday] from [Time]! Book your table: [Phone]. Show this text for a free [Item]!
Restaurant review request
Thanks for dining at [Restaurant Name] tonight! We'd love to hear how it went. Share a quick review: [Link]. See you again soon!
VIP club welcome
Welcome to the [Restaurant Name] VIP list, [First Name]! Expect first dibs on events and specials. Your welcome treat: a free [Item] on your next visit.
Restaurant reservation confirmation
[Restaurant Name]: Table for [Number] confirmed on [Date] at [Time] under [Last Name]. Running late? Call [Phone] and we'll hold your table for 15 min.
Waitlist confirmation
You're on the list! We'll text you the moment a spot opens for [Service/Event] at [Company Name]. Current position: [Number].
Dining feedback
Thanks for dining with us! How was everything tonight? Reply 1-5, or tell us exactly what's on your mind. The chef reads every answer. [Restaurant Name]
Reservation reminder
[Restaurant Name]: See you tomorrow at [Time], table for [Number]. Need to change? Call [Phone] or reply here. Bon appetit!
Table ready notification
Your table is ready at [Restaurant Name]! Head to the host stand within the next 5 minutes and we'll get you seated.
Food delivery on the way
Hey [First Name]. Your [Restaurant Name] order is on its way with [Driver Name]! ETA: [Number] min.
Order ready for collection
[Restaurant Name]: Order [Order Number] is ready for pickup! Collect at the counter. Enjoy!
Grand opening
We're open! Visit the new [Company Name] at [Address] this [Weekday] for our grand opening. Free [Item] for the first [Number] customers!
Happy hour announcement
Your [Weekday] plans are sorted: [Offer] at [Restaurant Name], [Time]–[Time]. Grab a friend and join us.
Loyalty free item
You've earned it, [First Name]! Your next [Item] at [Restaurant Name] is FREE. Show this text to redeem by [Date]. Thanks for being a regular!
Daily specials
Today at [Restaurant Name]: [Special] for just [Amount]! Available until [Time] or while it lasts. Book a table: [Phone]
Buy one get one free
[Company Name]: Buy one [Product], get one FREE! This week only, while stocks last. Show this text in store or order at [Link].
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Your Business
US
Unicode characters detected: each SMS part shrinks from 160 to 70 characters.
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Why business texting works
Industry benchmarks plus findings from our 2025 surveys of 3,600 US and UK consumers related to business text messaging.
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of text messages get opened, compared with roughly 20% of emails.
98%
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average response time for messages sent according to best-practices for sending.
3-min
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response rate for text messages, against about 6% for email
45%
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of consumers read texts from businesses. Only 8% ignore them, in the US and the UK alike.
92%
Test your own SMS before sending
Paste any SMS below. We count parts, estimate cost, flag the exact characters that switch you to expensive Unicode encoding, and run eight deliverability and compliance checks.
Try for free
Details
- Characters
- SMS parts
- Encoding
- Price per SMS
- Fits in one part: billed as a single SMS
- GSM-7 encoding: full 160 characters per part
- Opt-out found: required for marketing texts
- Sender identified: recipients reply and convert more when they know who’s texting
- Link included: one clear call to action
- Sentence case: no shouting
- Clear purpose: the message asks for one clear next step
- No spam triggers: clean of common filter phrases
Compliance
Which texts need opt-in?
Which texts need opt-in?
A two-minute consent guide
Every template above carries one of five consent labels. Here is what each one means before you press send.
Promotional texts need opt-in almost everywhere: prior express written consent in the US (TCPA), opt-in under GDPR/PECR in the UK & EU (soft opt-in only for your own similar products), express or implied consent under CASL in Canada, and consent under Australia’s Spam Act.
Identify your business, include an opt-out like “Reply STOP”, and respect quiet hours. Collect consent with unchecked checkboxes, and keep a record of when, how, and where each person opted in.
Order confirmations, delivery updates, verification codes and other messages the recipient triggered. No written marketing opt-in is required: in the US, the customer sharing their number for this purpose counts as prior express consent, and in the UK & EU service messages fall outside PECR marketing rules.
Keep them promo-free, identify yourself, and honor STOP.
Appointment, payment and renewal reminders to people who gave you their number for that purpose, the same prior-express-consent standard as transactional messages in the US. They are not marketing, and adding a discount or upsell line changes that.
Consent for these can be collected in writing or verbally; marketing always requires written consent.
Genuine emergency and safety messages such as closures, hazards, and urgent recalls are broadly exempt from consent rules. Never mix offers into them.
Work-related texts to your own team. Collect employee consent, honor opt-outs, and check local workplace rules.
HOW IT WORKS
How to use these templates
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Copy and customize
Click Copy on any template and replace the [bracketed placeholders] with your details. In Textmagic they map straight to dynamic fields, so an entire contact list is personalized automatically.
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Watch the counter
One SMS part is 160 GSM characters; longer messages split into 153-character parts and bill per part. A single emoji or curly quote drops the limit to 70. Every template shows its live count and cost.
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Check the consent label
Green means the customer triggered the message, so no marketing opt-in is needed. Amber means marketing rules apply: opt-in list, business name, opt-out, quiet hours. When in doubt, the consent guide above covers all five levels.
Put these templates to work
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