The Textmagic Blog
We publish practical guides on marketing, support, and platform features
to help businesses grow and improve communication.
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Understanding SMPP protocol: The technical side of SMS marketing
The Short Message Peer-to-Peer (SMPP) Protocol is a key component in text messaging technology. It serves as a critical link in th...
Conversational messaging: Transform customer engagement with SMS
Nowadays, businesses are adapting their communication strategies to be more interactive and human-centric, especially since the va...
How to understand and manage customer expectations
Customer expectations drive a business toward success or lead to its eventual failure. It’s all about how well you handle them. ...
Top 17 customer service metrics to track in 2023 for guaranteed success
Customer service metrics are tools that help you make informed decisions, optimize your business strategies, and ensure you're alw...
How we created our product video: 10 Best practices to try
Video content captures attention in a way that text or images alone cannot. Potential customers often prefer watching a short prod...
SMS outreach: How to use text messages to engage your clients
Nowadays, staying connected with clients requires more than just traditional emails or phone calls. SMS outreach presents a dynami...
Mastering customer advocacy: 5 Strategies for business growth
Customer advocacy means putting clients first and adjusting your product or services according to their needs and desires. If y...
Smishing uncovered: How to protect yourself from SMS phishing and fraud
At one point or another, you might have gotten one of those SMS messages that look like promotions. But then, they pop up without ...
How to calculate customer health score and slash churn rates
Customer health scores are metrics that reduce customer churn and ensure sustained business growth. They can help prevent pitfalls...
