BULK SMS

Australian bulk SMS service for fast, compliant messaging

Join 3,000+ Australian businesses sending alerts, reminders, and promotions. Built for the Spam Act 2003 and ACMA sender ID rules.

Everything you need to run
bulk SMS campaigns

Reach thousands of Australian customers in minutes and know exactly who got your message and who wrote back.

  • Bulk SMS campaigns
  • Two-way SMS inbox
  • Contact management
  • Embeddable subscribe forms
  • Dynamic fields
  • Scheduled & recurring texts
  • Opt-out management
  • Dedicated business numbers
  • ACMA sender ID registration
  • SMS surveys
  • API & Zapier integrations
  • Auto-responders
  • Reporting & analytics
  • SOC2 & GDPR compliance

See how easy it is to send SMS broadcasts with Textmagic

Compose a campaign, manage replies, import contacts, and track results from one straightforward platform.

Why Australian businesses choose bulk SMS

One campaign reaches 10 or 10,000 Australian numbers in minutes. Each text is personalised with the customer's name, sent under your brand, and tracked from delivery to reply.

Event reminders that fill the room. Flash sales that sell out by the afternoon. Order updates customers actually read. Whatever the message, it goes out in one send, with opt-outs and compliance handled in the background.

Texting is transforming the way businesses communicate

See why SMS drives response and engagement for 20,000+ Textmagic businesses worldwide.
98%
of texts are read

SMS consistently outperforms email for urgent business communication.

5 billion
subscribers worldwide

Text messaging is the most widely used communication channel in the world.

8x
higher engagement

SMS drives up to 8x more clicks and replies than email marketing.

65%
fewer no-shows

Text reminders are extremely effective at preventing missed appointments.

Engage every audience with targeted bulk SMS

Whatever you need to send (a promotion, a reminder, an alert) bulk SMS gets it read in minutes, far more reliably than email.
Marketing campaigns
Promote launches, sales, and events to your opted-in list in one send, with results tracked from delivery to reply.
Customer service
Answer questions and send order confirmations from a shared team inbox.
Event notifications
Update attendees on schedules, venue changes, or last-minute adjustments.
Billing reminders
Cut late payments with text or email reminders for invoices, direct debits, and renewals.
Internal communication
Send company-wide announcements and emergency alerts to every employee's phone, on-site or remote.
Appointment reminders
Automate reminders that cut no-shows and free your front desk from chasing confirmations.
Collect feedback
Run SMS surveys and gather ratings after every visit or job, while the experience is still fresh.
Educational alerts
Notify parents and students about schedule changes, closures, or emergencies.
Delivery updates
Keep customers posted with real-time order and dispatch alerts sent automatically from your Shopify store.
Promotions and vouchers
Send personalised discount codes from your registered sender ID, so customers instantly recognise who's texting.

Compliant SMS for Australian businesses

Consent, sender identification, a working unsubscribe: the Spam Act's three rules, built into every campaign.

  • Transparent consent management: Use our SMS subscribe forms to collect recipient consent.
  • Message data security: Your text data is encrypted and securely stored.
  • Automatic opt-out handling: Manage recipient preferences with built-in opt-out features.
  • ACMA sender ID registration: Register directly from your Textmagic account, so texts show your brand, not 'Unverified.'
Intercom

Intercom

Live chat

Zendesk

Zendesk

Ticketing system

Asana

Asana

Project management

Mailchimp

Mailchimp

Email campaigns

Zoho CRM

Zoho CRM

CRM

Shopify

Shopify

eCommerce

Intercom

Intercom

Live chat

Zendesk

Zendesk

Ticketing system

Asana

Asana

Project management

Mailchimp

Mailchimp

Email campaigns

Zoho CRM

Zoho CRM

CRM

Shopify

Shopify

eCommerce

Intercom

Intercom

Live chat

Zendesk

Zendesk

Ticketing system

Asana

Asana

Project management

Mailchimp

Mailchimp

Email campaigns

Zoho CRM

Zoho CRM

CRM

Shopify

Shopify

eCommerce

Intercom

Intercom

Live chat

Zendesk

Zendesk

Ticketing system

Asana

Asana

Project management

Mailchimp

Mailchimp

Email campaigns

Zoho CRM

Zoho CRM

CRM

Shopify

Shopify

eCommerce

Slack

Slack

Team chat

Pipedrive

Pipedrive

CRM

Google Drive

Google Drive

Cloud storage

Google Calendar

Google Calendar

Events & meetings

Gmail

Gmail

Email

Trello

Trello

Project management

Slack

Slack

Team chat

Pipedrive

Pipedrive

CRM

Google Drive

Google Drive

Cloud storage

Google Calendar

Google Calendar

Events & meetings

Gmail

Gmail

Email

Trello

Trello

Project management

Slack

Slack

Team chat

Pipedrive

Pipedrive

CRM

Google Drive

Google Drive

Cloud storage

Google Calendar

Google Calendar

Events & meetings

Gmail

Gmail

Email

Trello

Trello

Project management

Slack

Slack

Team chat

Pipedrive

Pipedrive

CRM

Google Drive

Google Drive

Cloud storage

Google Calendar

Google Calendar

Events & meetings

Gmail

Gmail

Email

Trello

Trello

Project management

Bandwidth

Bandwidth

CPaaS

Vonage

Vonage

CPaaS

Twilio

Twilio

Cloud storage

Sinch

Sinch

CPaaS

Bandwidth

Bandwidth

CPaaS

Vonage

Vonage

CPaaS

Twilio

Twilio

Cloud storage

Sinch

Sinch

CPaaS

Bandwidth

Bandwidth

CPaaS

Vonage

Vonage

CPaaS

Twilio

Twilio

Cloud storage

Sinch

Sinch

CPaaS

Bandwidth

Bandwidth

CPaaS

Vonage

Vonage

CPaaS

Twilio

Twilio

Cloud storage

Sinch

Sinch

CPaaS

INTEGRATIONS

Seamless integration with 1,000+ business apps

Improve efficiency with automated messaging workflows. Our no-code Zapier integrations and robust APIs connect TextMagic to all your favorite apps and tools.

Our commitment to your data security

At Textmagic, your security is everything to us. We've put in the work to keep your messages, payments, and all that you do on our platform safe and sound, so you can chat and transact without a worry.
SOC 2 Type II certification
SOC 2 Type II certification

Textmagic is SOC 2 Type II certified. This confirms that our information security practices, policies, procedures, and operations meet the highest security standard. Our Information Security Program is also communicated throughout the organisation with the help of Secureframe.

GDPR compliance
GDPR compliance

Since 2017, Textmagic has dedicated considerable resources to fully comply with the EU data protection requirements set forth by the General Data Protection Regulation ("GDPR"). View our dedicated GDPR page for more info about our security and compliance roadmap.

Explore mass texting articles and guides

Explore strategies to boost SMS marketing results and find inspiration from our business texting blog.
Australia flag
While legal in Australia, SMS marketing is governed by a series of regulatory frameworks that businesses must adhere to to ensure full compliance with the law. This article aims to provide a comprehensive overview of Australia's texting regulations, alongside profess...
20 practical SMS segment ideas
Segments in Textmagic help you skip the repetitive work by automatically grouping the right contacts, so you can send timely, targeted messages without starting from scratch every time. Just define the rules once (like “signed up this week” or “spent over $500�...
SMS autoresponders
An automated text response is a system that sends pre-written text replies to incoming SMS messages. It's a valuable tool for businesses looking to streamline communication, improve customer engagement, and provide instant responses without needing manual input. Given t...

Trusted by 3,000+ Australian businesses

See why thousands of businesses in Australia and beyond run their campaigns on Textmagic.
Wynter
2x
More survey responses 
thanks to SMS alerts
smiles of ryde
80%
Cost reduction & increased bookings with SMS
Smiles of Ryde
”The ability to schedule automated SMS reminders is a game-changer. It saves our staff hours each week and improves patient attendance.”
Josine Ferlito
CEO, Smiles of Ryde
comal inn
“What started as a necessity became a core part of how we communicate with guests. Guest communication is faster, more consistent, and more professional than it was when we were stuffing envelopes.”
Joshua Downey
General Manager
walk for autism
Instant
Bulk updates and last minute changes via SMS
Kumon
79%
Reduction in missed appointments
Nestle
20 min
To company-wide SMS notification system
Athenix.
“Choosing Textmagic for our medical practices was the best decision for our business! Patient communication at its best!”
Stefanie Schultz
Supervisor
Source-forge Small-Business Leader Ease Of Doing Business With High Performer Small-Business EMEA High Performer SMS Marketing Best Estimated ROI Mid-Market Roi slashdot

Bulk text messaging FAQs

Everything you need to know about bulk SMS services in Australia.

What do I need to do before sending SMS in Australia with Textmagic?

You'll need a sender: either a dedicated Australian virtual number, or a custom sender ID, which requires approval and ACMA registration before you can start sending. For detailed steps, check out our support guide on texting in Australia.

How do I buy a dedicated virtual number?

To purchase and set up a dedicated virtual number with Textmagic:

  • Step #1: Log in to your Textmagic account and go to Services → Sender Settings → Numbers.
  • Step #2: Click Buy new number.
  • Step #3: Select the desired country and choose your number from the available list. The monthly price is shown automatically.
  • Step #4: Assign the number to the appropriate account.
  • Step #5: Click Activate number and configure call forwarding if needed.
  • Step #6: Hit Continue to complete the setup.

Once activated, you can send and receive messages on your Australian virtual number — no ACMA registration needed for numbers.

How do I apply for a Sender ID?

To apply for a Sender ID in your Textmagic account:

  • Step #1: Log in and go to Services → Sender Settings → Sender IDs.
  • Step #2: Click Apply for a Sender ID.
  • Step #3: Enter your desired Sender ID (up to 11 characters, letters and numbers only) and briefly explain how you'll use it.
  • Step #4: Make sure the Sender ID is clearly related to your business name (it cannot be generic or unrelated).
  • Step #5: Click Apply now to submit your request.
  • Step #6: Complete ACMA registration when prompted.

Once approved and registered, you can send one-way outbound SMS to Australian mobile numbers using your Sender ID as the sender name. If you need customers to reply, use a dedicated virtual number instead.

What is the ACMA SMS Sender ID Register?
Since 1 July 2026, alphanumeric sender IDs (your business name as the sender) must be registered with the ACMA, Australia's communications regulator, before texting Australian numbers. Messages from unregistered sender IDs are relabelled "Unverified" on delivery. You can register directly from your Textmagic account, with options for Australian businesses with an ABN and for international businesses without one.
How do I send an SMS broadcast with Textmagic?

To send multiple messages at once using Textmagic:

  • Step #1: Log in to your Textmagic account.
  • Step #2: Go to Compose
  • Step #3: Add recipients manually, upload a file, or select a saved contact list.
  • Step #4: Write your message. You can use dynamic fields and templates to personalise each SMS.
  • Step #5: Choose to send it immediately or schedule it for later.
  • Step #6: Click Send to launch your broadcast.

You can then track delivery and replies for the whole campaign in real time.

Can I schedule bulk SMS campaigns in advance?

Yes. Textmagic allows you to schedule messages for specific dates and times, so you can prepare and automate your SMS campaigns. This is useful for appointment reminders, event announcements, or marketing messages that need to go out at optimal times.

How do I manage SMS opt-outs?

Textmagic automatically tracks and processes opt-out requests. When a recipient replies with a keyword like STOP, they are instantly added to your unsubscribe list and won’t receive future messages.

You can view and manage opt-outs by going to Contacts → Unsubscribed. From there, you can review details or manually remove contacts if needed. This helps you stay compliant and respect customer preferences effortlessly.