The Textmagic Blog

Text messaging service provider Textmagic brings to you the latest news,
trends and inspiring ideas on how to grow your small business.

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What is BYOC
guides November 30, 2023 11 min read
What is Bring Your Own Carrier (BYOC)?

Bring Your Own Carrier (BYOC) is an innovative communications protocol that gives companies freedom in choosing their preferred te...

Five Best CPaaS Vendors in 2024
guides November 24, 2023 9 min read
Navigating CPaaS solutions: Top 5 CPaaS vendors in 2024

Communications Platform as a Service (CPaaS) stands at the forefront of innovation, from messaging to voice and video capabilities...

SMPP protocol cover
general November 13, 2023 9 min read
Understanding SMPP protocol: The technical side of SMS marketing

The Short Message Peer-to-Peer (SMPP) Protocol is a key component in text messaging technology. It serves as a critical link in th...

business October 26, 2023 8 min read
Conversational messaging: Transform customer engagement with SMS

Nowadays, businesses are adapting their communication strategies to be more interactive and human-centric, especially since the va...

support October 20, 2023 13 min read
How to understand and manage customer expectations

Customer expectations drive a business toward success or lead to its eventual failure. It’s all about how well you handle them. ...

support October 13, 2023 12 min read
Top 17 customer service metrics to track in 2023 for guaranteed success

Customer service metrics are tools that help you make informed decisions, optimize your business strategies, and ensure you're alw...

security October 11, 2023 8 min read
What is vishing? Unmasking voice phishing scams and techniques

Vishing, an insidious blend of voice communication and phishing tactics, presents a formidable challenge as scammers refine their ...

marketing October 6, 2023 14 min read
How we created our product video: 10 Best practices to try

Video content captures attention in a way that text or images alone cannot. Potential customers often prefer watching a short prod...

Reaching out to clients by SMS
marketing October 6, 2023 14 min read
SMS outreach: How to use text messages to engage your clients

Nowadays, staying connected with clients requires more than just traditional emails or phone calls. SMS outreach presents a dynami...