10 Best email and SMS marketing software for business

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Why rely on a single business communication channel when you can have the best of both worlds? 

Email shines through storytelling, promotions, and nurturing, while SMS delivers immediacy for time-sensitive alerts, reminders, and flash sales. When used together, they solve key business challenges such as low engagement, fragmented communication, or missed connection opportunities.

This article reviews the best email and SMS marketing software available on the market today to help you make an informed decision. Let’s get started.

Why businesses need both email and SMS marketing

Applying a strategy that harnesses both email and SMS marketing will help your company cover multiple bases with one campaign. 

• Email delivers rich, long-form content and is ideal for nurturing customers through storytelling, product launches, loyalty engagement, and drip campaigns.
• SMS offers unmatched immediacy, making it perfect for flash sales, appointment reminders, and urgent alerts, boasting open rates as high as 92%.

According to recent email and SMS statistics, using a single channel can be limiting. An SMS and email marketing platform lets you combine long-form email with instant SMS to reach customers more effectively. Companies that integrate both see up to 429% higher conversion rates than email alone.

On top of this, businesses that use email and SMS marketing together also achieve 89% customer retention, which is far beyond what one channel can deliver.

An email launch teaser followed by a timely SMS nudge can significantly boost engagement and conversions. Email provides depth and branding, while SMS delivers urgency and visibility. This synergy not only enhances ROI but also ensures consistent, personalized messaging across the most critical customer touchpoints.

Top 10 SMS and email marketing software

Below, we’ve prepared an overview of the best email and SMS marketing software so you can consider which one is right for your business. 

1. Textmagic

Textmagic is a flexible SMS and email marketing platform that combines campaigns, two-way chats, automations, and contact management into one easy-to-use solution.

Best for

SMBs and growing teams that need a cost-effective, all-in-one tool for marketing, customer service, reminders, and internal communication.

Key features

• Bulk SMS & email with dynamic fields for personalization
• Shared two-way inbox for SMS, email, and live chat
• Smart automations with keywords & templates
• 10DLC and toll-free numbers & branded sender IDs
• Bring your own number from your favored CPaaS
• Robust API + Zapier for no-code integrations
• Native Instagram, WhatsApp, and Facebook integrations
• Real-time analytics on delivery, engagement & ROI

Pricing

• Free trial with credits included
• Pay-as-you-go starting at $0.049/SMS
• Email starting at $0.006/email
• Virtual numbers starting at $10/month

USP

Textmagic offers all the tools you need to communicate seamlessly while prioritizing compliance, data flexibility, and team collaboration. It’s built to support real-world businesses and scale seamlessly as they grow.

2. Klaviyo

Klaviyo is a B2C email and marketing platform that unifies email, SMS, push, WhatsApp, and more, powered by a built-in customer data platform (CDP).

Best for

E-commerce and consumer brands that need personalized, data‑driven communications across multiple channels.

Key features

• Omnichannel automation across email, SMS, push & WhatsApp
• Built‑in CDP & audience segmentation with real‑time profiles
• AI-powered content and channel optimization
• Over 350 integrations (Shopify, Wix, etc.)
• Deep multi-channel analytics & reporting

Pricing

• Free plan for up to 250 active profiles
• Email starting at $45/month
• Email + SMS starting at $60/month

USP

Klaviyo excels by unifying deep customer data with AI-powered personalization across multiple channels, a tailored approach for scalable e‑commerce growth.

3. Omnisend

Omnisend is an e-commerce-focused text and email marketing platform enabling email, SMS, and push campaigns with smart workflows and real-time targeting.

Best for

Online retailers, direct-to-consumer brands, and stores seeking omnichannel automation that scales with their growth.

Key features

• Email, SMS & web push campaigns
• E-commerce integrations (Shopify, WooCommerce, etc.)
• Drag‑and‑drop builder with templates
• Abandoned‑cart, lifecycle, and product workflows
• Segmentation & A/B testing
• Built‑in reporting & analytics

Pricing

• Free plan for up to 500 emails/month
• Standard starting at $11.20/month
• Pro starting at $41.30/month
• Custom pricing available upon request

USP

Built for e‑commerce, Omnisend delivers generous free‑tier access and seamless multichannel automation at affordable pricing, maximizing ROI per spend.

4. Brevo (formerly Sendinblue)

Brevo is a full-suite text and email marketing software offering email, SMS, WhatsApp, live chat, CRM software, automation, and transactional messaging in one platform.

Best for

Small to mid‑sized businesses seeking an all-in-one CRM and communications platform for multichannel campaigns and automation.

Key features

• Email & SMS campaigns + WhatsApp & live chat
• CRM and marketing automation workflows
• Drag‑and‑drop editor, A/B testing, heatmaps
• Landing pages & signup forms
• Advanced analytics & reporting
• Transactional email via API/SMTP

Pricing

• Free plan for up to 300 emails/day
• Starter starting at $9/month
• Business starting at $18/month
• Enterprise plan with custom pricing

USP

Brevo combines powerful automation, CRM, and multichannel messaging in a unified platform with affordable tiered plans that cover a variety of marketing needs.

5. Sendlane

Sendlane is an SMS and email marketing platform that unifies multi‑channel campaigns, behavioral targeting, and real‑time analytics under one roof.

Best for

Data‑driven mid‑ to enterprise‑sized e‑commerce businesses that need advanced automation, deliverability, and personalized omnichannel marketing.

Key features

• Email + SMS automation in unified workflows
• Advanced segmentation & behavioral tracking
• Pre-built e‑commerce funnels (cart, post-purchase, etc.)
• Real‑time analytics & campaign attribution
• 24/7/365 white-glove support & deliverability monitoring

Pricing

• Free trial for 500 emails/60 days
• SMS starting at $0.009/credit
• Email starting at $100/50k emails
• 3 support tiers (Professional, Enterprise, Enterprise Plus)

USP

Sendlane stands out by billing per send, not per contact, offering deeply tailored e‑commerce automation, top-tier deliverability, and round‑the‑clock white‑glove support.

6. Attentive

Attentive is an enterprise-grade text and email marketing software with AI-powered personalization for mobile-first customer engagement across SMS and email.

Best for

Mid‑ to large‑sized retail and e‑commerce brands needing high‑touch, real‑time SMS and email campaigns with tight consumer engagement.

Key features

• AI-powered personalization & send-time optimization
• Two‑tap mobile subscription tools & visual journey builder
• Advanced segmentation & real-time analytics
• Dedicated onboarding & support managers
• 100+ integrations with e‑commerce & CRM systems

Pricing

• Custom pricing only that requires a minimum spend

USP

Attentive excels at delivering mobile-first, AI-enhanced SMS & email conversations with premium support and optimization, designed to scale high-conversion customer journeys.

7. ActiveCampaign

ActiveCampaign is a customer experience automation (CXA) platform combining email, SMS, CRM, and marketing automation for personalized multichannel engagement.

Best for

SMBs aiming to build data-driven customer journeys, e‑commerce brands, agencies, and sales-reliant teams needing automated workflows and CRM.

Key features

• Visual workflow builder for advanced automations
• Built‑in CRM with lead scoring & pipelines
• Email, SMS (add-on), site messaging, predictive sending
• Advanced segmentation, dynamic content, and conditional logic
• Site and event tracking with analytics and reporting

Pricing

• Starter starting at $15/month
• Plus starting at $49/month
• Pro starting at $79/month
• Enterprise starting at $145/month

USP

ActiveCampaign stands out for seamlessly combining powerful email automation, CRM, advanced tracking, and multichannel messaging (SMS via add-on) into one flexible platform.

8. Yotpo

Yotpo is an e-commerce retention-focused text and email marketing platform offering AI-powered email and SMS campaigns, analytics, and seamless integrations.

Best for

E‑commerce brands seeking data-driven, cross-channel marketing with flows like abandoned‑cart recovery and lifecycle messaging.

Key features

• Drag‑and‑drop builder for email & SMS flows
• AI personalization & cross‑channel campaigns
• Transparent pay‑as‑you‑send pricing
• Advanced analytics dashboards
• Shopify and tech‑stack integrations

Pricing

• Starter starting at $89/month
• Pro starting at $169/month
• Premium starting at $699/month

USP

Yotpo stands out with seamless email+SMS automation, AI‑enhanced personalization, and transparent usage pricing with no hidden add-ons. 

9. GetResponse

GetResponse is an all-in-one text and email marketing software that covers email, SMS, landing pages, webinars, and automation.

Best for

Small to medium businesses, content creators, and e-commerce teams needing a unified tool for email, webinars, course-building, and automation.

Key features

• Email marketing with AI-assisted design
• Marketing automation workflows
• Landing page, website, and webinar builders
• SMS automation (MAX plans only)
• Course creator and content monetization tools
• Analytics, segmentation & CRM-like features

Pricing

• Starter starting at €13.12/month
• Marketer starting at €44.28/month
• Creator starting at €50.84/month
• Enterprise with custom pricing

USP

GetResponse uniquely combines webinar hosting, course building, website and landing page tools, plus multichannel automation (including SMS at enterprise level) in a single platform.

10. Insider

Insider is an AI‑native email and marketing platform that unifies customer data, personalization, and journey orchestration across email, SMS, WhatsApp, and more.

Best for

Mid-to-large enterprises seeking deeply personalized, cross-channel campaign management powered by AI for retail, travel, finance, automotive, and beyond.

Key features

• Unified CDP and 360° customer profiles
• AI suite (Sirius AI™: generative, predictive, agentic)
• Visual journey orchestration across 12+ channels
• AI-powered email (AMP, content gen, send‑time optimization)
• Predictive analytics, A/B testing, real-time segmentation

Pricing

• Custom pricing only that requires a minimum spend

USP

Insider delivers enterprise‑grade, AI‑driven personalization and omnichannel journey orchestration in one unified platform, backed by robust CDP and predictive intelligence.

How to choose the best email and SMS marketing software

Choosing the best email and SMS marketing software for your business ensures effective campaigns, seamless communication, and higher ROI. Here’s what you need to evaluate before investing.

• Channel coverage & integration: To improve your workflows, look for advanced tools that support email and SMS and integrate seamlessly with your CRM, e-commerce platforms, or other marketing tools.

• Ease of use: Intuitive interfaces, rapid onboarding, and a minimal learning curve are essential, especially for small teams or less technical users.

• Automation and personalization: Choose a platform that offers automation features such as drip email & SMS campaigns, workflow triggers, behavioral segmentation, and message personalization.

• Deliverability and performance: The best email and SMS marketing software invests in carrier compliance, IP reputation management, and spam filters to ensure your messages actually reach customers.

• Security and compliance: Choose software that simplifies data security, especially for highly regulated industries. Think opt-in workflows, accessible opt-out mechanisms, message scheduling, and more.

• Scalability and flexibility: The flexibility to grow with your business is a marker of the best email and SMS software. Scalability through basic plans and automation ensures long-term viability.

• Analytics and reporting: Access to detailed analytics such as open rates, click-throughs, conversions, and ROI will help you refine campaigns and align business efforts with KPIs.

• Customer support and onboarding: Strong support via phone, live chat, or onboarding resources can make the difference between success and frustration when using a tool.

• Pricing and ROI: Choose models that offer value, whether through pay-as-you-go flexibility or basic plans that align with your marketing volume and budget constraints.

• Unique value-adds: Beyond standard features, the best email and SMS marketing software stands out with extras that create a competitive advantage. Examples include AI-assisted content, loyalty and referral modules, built-in webinar tools, or omnichannel orchestration.

Unlock powerful communication with email and SMS

Choosing the best email and SMS marketing software for your business isn’t just about deciding what to use for messaging; it’s about creating meaningful customer relationships that drive revenue and loyalty.

By combining email’s depth with the immediacy of SMS, businesses can deliver consistent, personalized experiences that customers actually respond to.

Grow your brand with email & SMS.

See how Textmagic can simplify your business communication.

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Ready to take the next step? Explore the best email and SMS marketing software reviewed here, compare their strengths, and choose the one that aligns with your goals.