SMS vs email marketing: Which one is right for your business?

Evaluate the strengths and limitations of SMS vs. email marketing with our comparative guide, and determine which channel aligns best with your business needs and long-term objectives.

Hannah Harrington March 18, 2024
contents
  • What are SMS and email marketing?
  • Pros and cons of SMS marketing
  • Pros and cons of email marketing
  • SMS marketing vs. email marketing
  • Factors to consider when choosing between email and SMS
  • The hybrid approach: Combining SMS with email marketing
  • Conclusion
Hannah Harrington Hannah is the content manager at Rebrandly, a link management solution that empowers users to put their brand name on all the links they share. With a background in marketing and creative writing, Hannah’s passion lies in telling compelling customer stories. You can find this American expat exploring the streets of Dublin or nestled up with a cozy cup of tea.
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Hannah Harrington Hannah is the content manager at Rebrandly, a link management solution that empowers users to put their brand name on all the links they share. With a background in marketing and creative writing, Hannah’s passion lies in telling compelling customer stories. You can find this American expat exploring the streets of Dublin or nestled up with a cozy cup of tea.
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contents
Why use SMS marketing?
  • SMS product launch checklist
  • 1. Create a product launch plan
  • 2. Generate awareness and engagement before the launch
  • 3. Make an impression on launch day
  • 4. Keep the excitement going post-launch
  • New product launch message samples
  • Conclusions