The Textmagic Blog
We publish practical guides on marketing, support, and platform features
to help businesses grow and improve communication.
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Understanding SMPP protocol: The technical side of SMS marketing
The Short Message Peer-to-Peer (SMPP) Protocol is a key component in text messaging technology. It serves as a critical link in th...
Conversational messaging: Transform customer engagement with SMS
Nowadays, businesses are adapting their communication strategies to be more interactive and human-centric, especially since the va...
How to understand and manage customer expectations
Customer expectations drive a business toward success or lead to its eventual failure. It’s all about how well you handle them. ...
Top 17 customer service metrics to track in 2023 for guaranteed success
Customer service metrics are tools that help you make informed decisions, optimize your business strategies, and ensure you're alw...
What is vishing? Unmasking voice phishing scams and techniques
Vishing, an insidious blend of voice communication and phishing tactics, presents a formidable challenge as scammers refine their ...
How we created our product video: 10 Best practices to try
Video content captures attention in a way that text or images alone cannot. Potential customers often prefer watching a short prod...
SMS outreach: How to use text messages to engage your clients
Nowadays, staying connected with clients requires more than just traditional emails or phone calls. SMS outreach presents a dynami...
Mastering customer advocacy: 5 Strategies for business growth
Customer advocacy means putting clients first and adjusting your product or services according to their needs and desires. If y...
Customer success vs. service: 6 Key differences to grasp
At first glance, customer success and customer service might seem very similar. Even though both help customers in one way or anot...
