The Textmagic Blog
We publish practical guides on marketing, support, and platform features
to help businesses grow and improve communication.
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Master customer conversations: 6 Proven communication techniques
Customer communication does not have to be complicated. At its core, it’s simply a conversation between a customer and a support...
Streamline support: How to build an effective troubleshooting guide
Customer service trends show that 73% of consumers want to be able to deal with product or service issues on their own. On the oth...
Top 10 customer service certifications to elevate your skills
Recent studies show that excellent customer support is a key driver of customer satisfaction. Enhancing your knowledge to better s...
What is Bring Your Own Carrier (BYOC)?
Bring Your Own Carrier (BYOC) is an innovative communications protocol that gives companies freedom in choosing their preferred te...
Navigating CPaaS solutions: Top 5 CPaaS vendors in 2024
Communications Platform as a Service (CPaaS) stands at the forefront of innovation, from messaging to voice and video capabilities...
Understanding SMPP protocol: The technical side of SMS marketing
The Short Message Peer-to-Peer (SMPP) Protocol is a key component in text messaging technology. It serves as a critical link in th...
Conversational messaging: Transform customer engagement with SMS
Nowadays, businesses are adapting their communication strategies to be more interactive and human-centric, especially since the va...
How to understand and manage customer expectations
Customer expectations drive a business toward success or lead to its eventual failure. It’s all about how well you handle them. ...
Top 17 customer service metrics to track in 2023 for guaranteed success
Customer service metrics are tools that help you make informed decisions, optimize your business strategies, and ensure you're alw...
