We provide property management, leasing, and acquisition services in Scotland, mainly focusing on Dundee and wider Tayside, but with interests nationally. We focus on providing a consistent standard of service to landlords and tenants.
The Business Challenge
As part of our daily arrears chasing process we required a reliable, effective and attractive product for sending text messages to clients. This "nudge" approach is part of an overall process.
How TextMagic Helped
TextMagic allowed us to send text direct messages directly to clients' phones, meaning that we were communicating with them in real time, rather than waiting returned calls, or read emails.
We have noted a distinct increase in arrears settlement, and the fact that tenants are pursued immediately and in real time has created a culture where tenants are much more engaged with us.
Improving customer responses to important information requests