E-commerce SMS marketing
SMS templates for e-Commerce stores
Key benefits of e-Commerce SMS solutions
Here are the main benefits of SMS marketing for e-commerce businesses.
Marketing and support solutions for e-Commerce
Frequently asked questions
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Can you give me a few examples of e-Commerce SMS strategies that I could use for my store?
Consumer engagement via text message works in many ways. Here are a few examples:
- Send automated texts upon order delivery to have shoppers collect their merchandise.
- Promote time-sensitive offers and exclusive merchandise with bulk SMS.
- Encourage customer feedback or manage dissatisfied clients better.
- Follow up with undecided customers and offer advice to help them make a purchase.
- Thank customers for their purchase and loyalty.
- Promote your website or blog.
- Reduce cart abandonment with e-commerce SMS follow-ups.
- Provide short links to discounted items.
- Send informational texts to undecided leads.
- Remind customers of their wish lists whenever a discount is available.
How can I improve customer experience with e-commerce SMS solutions?
Connected customers hate waiting around in endless phone queues or not knowing what’s going to happen with their order. Setting up auto-responders for SMS is a great way to provide instant support even outside working hours. Auto-responders can be assigned to keywords, such as delivery, damaged, return, etc. Please read our short tutorial to get started with e-Commerce SMS automation.
For situations that require human intervention, have one of your customer support specialists take over the conversation. All previous texts are displayed as SMS chats, which makes it easy for them to provide the right answer.
Pro tip: Assign a dedicated mobile number for your customer support department.
Another solution would be to integrate Textmagic with your ticketing or customer support app. Browse through our hundreds of integrations to find your preferred app and follow our tutorials to automate the entire customer support process.
How can I reduce cart abandonment with retail SMS marketing?
Contact undecided customers via SMS and persuade them to change their mind about their purchase. Textmagic features a useful Zapier integration that can help you reduce cart abandonment.
To better exemplify the simplicity of integrated e-commerce SMS, we will demonstrate Shopify + Textmagic configurations:
Step #1: Log in to your Textmagic account, navigate to Contacts and create a new list for cart abandoners.
Step #2: Head over to the Textmagic + Shopify integrations page.
Step #3: Log in to Zapier, connect your Shopify account, and create a new Zap, as follows:
TRIGGER: New abandoned cart (or new canceled order).
ACTION 1: Add a contact to list (Cart abandoners).
ACTION 2: Send a text message (Ask for a reason).
Step #4: Alternatively to Action 2, you can head back to your Textmagic Web app and compose a follow-up message for all your undecided customers at once, which can persuade them to complete their purchase. You can offer them a discount or a special gift.
You can target your e-Commerce SMS marketing campaign better by creating variants for abandoned products or mentioning them in your follow-up texts, but this requires advanced use of Zapier filters and functions. Any logic can be implemented, and we will accept any requests to send texts with whatever content you want to forward.
