The Textmagic Blog
We publish practical guides on marketing, support, and platform features
to help businesses grow and improve communication.
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What is Bring Your Own Carrier (BYOC)?
Bring Your Own Carrier (BYOC) is an innovative communications protocol that gives companies freedom in choosing their preferred te...
Navigating CPaaS solutions: Top 5 CPaaS vendors in 2024
Communications Platform as a Service (CPaaS) stands at the forefront of innovation, from messaging to voice and video capabilities...
Understanding SMPP protocol: The technical side of SMS marketing
The Short Message Peer-to-Peer (SMPP) Protocol is a key component in text messaging technology. It serves as a critical link in th...
Conversational messaging: Transform customer engagement with SMS
Nowadays, businesses are adapting their communication strategies to be more interactive and human-centric, especially since the va...
How to understand and manage customer expectations
Customer expectations drive a business toward success or lead to its eventual failure. It’s all about how well you handle them. ...
SMS outreach: How to use text messages to engage your clients
Nowadays, staying connected with clients requires more than just traditional emails or phone calls. SMS outreach presents a dynami...
Mastering customer advocacy: 5 Strategies for business growth
Customer advocacy means putting clients first and adjusting your product or services according to their needs and desires. If y...
Smishing uncovered: How to protect yourself from SMS phishing and fraud
At one point or another, you might have gotten one of those SMS messages that look like promotions. But then, they pop up without ...
How to calculate customer health score and slash churn rates
Customer health scores are metrics that reduce customer churn and ensure sustained business growth. They can help prevent pitfalls...
