The Textmagic Blog

Text messaging service provider Textmagic brings to you the latest news,
trends and inspiring ideas on how to grow your small business.

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Customer success vs. customer service
support September 29, 2023 9 min read
Customer success vs. service: 6 Key differences to grasp

At first glance, customer success and customer service might seem very similar. Even though both help customers in one way or anot...

security September 27, 2023 11 min read
Smishing uncovered: How to protect yourself from SMS phishing and fraud

At one point or another, you might have gotten one of those SMS messages that look like promotions. But then, they pop up without ...

support September 27, 2023 14 min read
How to calculate customer health score and slash churn rates

Customer health scores are metrics that reduce customer churn and ensure sustained business growth. They can help prevent pitfalls...

business September 25, 2023 8 min read
Geofencing vs geotargeting: Which is the best for your business

Location-based marketing strategies such as geofencing and geotargeting have emerged as innovative solutions for businesses aiming...

marketing September 20, 2023 11 min read
Create a winning B2B customer journey map: Guide & templates

The B2B customer journey highlights all the touchpoints a customer has with a B2B company. From discovery to purchase and beyond, ...

support September 18, 2023 8 min read
How to elevate customer service through automated email responses

The quest to provide exceptional support while optimizing operational efficiency is a constant challenge for businesses. They must...

business September 14, 2023 12 min read
Why you need audio text messaging: Benefits and use cases

Text messages, once the dominant mode of exchanging information and emotions, are being complemented, and in some cases, eclipsed ...

marketing September 13, 2023 13 min read
25 Customer touchpoints: How to identify them and why they’re important

Customer touchpoints have the potential to turn a lead into a prospect and a one-time customer into a recurring one. Every stage o...

sms September 7, 2023 13 min read
SMS geofencing: What it is and how does it work

Geofencing is one of the latest technological advancements in business and marketing. Companies small and large adopt it to promot...