Mastering customer segments: Strategies to boost your ROI

Treat your customers like individuals, not data points. Segment your audience, speak their language, win their loyalty.

Iustina Gherca July 5, 2023 14 min read
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Iustina Gherca Iustina is a curious writer with an analytical mind and a demonstrated history in the advertising industry. She likes mixing words with data and is passionate about human behaviors. When she's not at her work desk, you`ll probably find her enjoying refreshing tea flavors, spilling stories on paper, or binge-watching true-crime documentaries.
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Iustina Gherca Iustina is a curious writer with an analytical mind and a demonstrated history in the advertising industry. She likes mixing words with data and is passionate about human behaviors. When she's not at her work desk, you`ll probably find her enjoying refreshing tea flavors, spilling stories on paper, or binge-watching true-crime documentaries.
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