363+ Business SMS
templates for every use case

Filter by use case, industry, and the consent level you have. Preview any template on a phone, check character count and cost in real time.

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Marketing · opt-in + STOP

Black Friday text-to-join confirmation

[Company Name]: You're in for Black Friday deals! Up to [Number] msgs/mo. Msg & data rates may apply. HELP for help, STOP to opt out.

Transactional · customer-triggered

Holiday hours auto-reply

Thanks for your message! [Company Name] is closed for Thanksgiving and back on [Date] at [Time]. For order status, visit [Link]

Transactional · customer-triggered

Order ready for pickup

[Company Name]: Your order #[Order Number] is ready for pickup at [Store Location]. Please collect it by [Date].

Transactional · customer-triggered

Black Friday order shipped

[Company Name]: Good news, [First Name]! Order #[Order Number] has shipped. Estimated delivery: [Date]. Track it here: [Link]

Transactional · customer-triggered

Black Friday order confirmation

[Company Name]: Thanks, [First Name]! Order #[Order Number] is confirmed. It’s a busy week, so we’ll text you at every step until it arrives.

Marketing · opt-in + STOP

Holiday gift card bonus

[Company Name]: Give the gift of [Service]! Buy a [Amount] gift card, get [Bonus] free. This week only: [Link]

Marketing · opt-in + STOP

Skip the Black Friday rush

[Company Name]: No Black Friday rush here. VIPs get [Discount] off appointments on [Date]. Book your spot: [Link]

Marketing · opt-in + STOP

Black Friday win-back

[Company Name]: We've missed you, [First Name]! Here's an extra [Discount] off this Black Friday, just for you. Redeem it at checkout.

Marketing · opt-in + STOP

Post-holiday review request

[Company Name]: Hi [First Name], how are you enjoying your [Product]? Tell us in 30 seconds and help other shoppers: [Link]

Marketing · opt-in + STOP

Black Friday thank you

[Company Name]: Thanks for shopping our Black Friday sale, [First Name]! Take [Discount] off your next order with [Code]: [Link]

Marketing · opt-in + STOP

Holiday shipping cutoff

[Company Name]: Want it before the holidays? Order by [Date] for standard or [Express Date] for express delivery: [Link]

Marketing · opt-in + STOP

Black Friday mystery box

[Company Name]: Black Friday mystery box! [Number] surprise items worth [Value] for just [Price]. Limited stock: [Link]

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Why business texting works

Industry benchmarks plus findings from our 2025 surveys of 3,600 US and UK consumers related to business text messaging.

  • of text messages get opened, compared with roughly 20% of emails.

    98%

  • average response time for messages sent according to best-practices for sending.

    3-min

  • response rate for text messages, against about 6% for email

    45%

  • of consumers read texts from businesses. Only 8% ignore them, in the US and the UK alike.

    92%

Test your own SMS before sending

Paste any SMS below. We count parts, estimate cost, flag the exact characters that switch you to expensive Unicode encoding, and run eight deliverability and compliance checks.

Try for free
Details
  • Characters
  • SMS parts
  • Encoding
  • Price per SMS
  • Fits in one part: billed as a single SMS
  • GSM-7 encoding: full 160 characters per part
  • Opt-out found: required for marketing texts
  • Sender identified: recipients reply and convert more when they know who’s texting
  • Link included: one clear call to action
  • Sentence case: no shouting
  • Clear purpose: the message asks for one clear next step
  • No spam triggers: clean of common filter phrases
Compliance

Which texts need opt-in?
A two-minute consent guide

Every template above carries one of five consent labels. Here is what each one means before you press send.

Promotional texts need opt-in almost everywhere: prior express written consent in the US (TCPA), opt-in under GDPR/PECR in the UK & EU (soft opt-in only for your own similar products), express or implied consent under CASL in Canada, and consent under Australia’s Spam Act.

Identify your business, include an opt-out like “Reply STOP”, and respect quiet hours. Collect consent with unchecked checkboxes, and keep a record of when, how, and where each person opted in.

Order confirmations, delivery updates, verification codes and other messages the recipient triggered. No written marketing opt-in is required: in the US, the customer sharing their number for this purpose counts as prior express consent, and in the UK & EU service messages fall outside PECR marketing rules.

Keep them promo-free, identify yourself, and honor STOP.

Appointment, payment and renewal reminders to people who gave you their number for that purpose, the same prior-express-consent standard as transactional messages in the US. They are not marketing, and adding a discount or upsell line changes that.

Consent for these can be collected in writing or verbally; marketing always requires written consent.

Genuine emergency and safety messages such as closures, hazards, and urgent recalls are broadly exempt from consent rules. Never mix offers into them.

Work-related texts to your own team. Collect employee consent, honor opt-outs, and check local workplace rules.

Full details and verification tips: Acceptable consent methods for SMS messaging in the Textmagic help center.
HOW IT WORKS

How to use these templates

  • Copy and customize

    Copy and customize

    Click Copy on any template and replace the [bracketed placeholders] with your details. In Textmagic they map straight to dynamic fields, so an entire contact list is personalized automatically.

  • Watch the counter

    Watch the counter

    One SMS part is 160 GSM characters; longer messages split into 153-character parts and bill per part. A single emoji or curly quote drops the limit to 70. Every template shows its live count and cost.

  • Check the consent label

    Check the consent label

    Green means the customer triggered the message, so no marketing opt-in is needed. Amber means marketing rules apply: opt-in list, business name, opt-out, quiet hours. When in doubt, the consent guide above covers all five levels.

Put these templates to work

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