CSAT vs. NPS: Which is a better indicator of customer satisfaction?

Confused by CSAT and NPS? Here’s how to turn both into powerful tools for real customer insight.

Iustina Gherca January 6, 2023
contents
  • CSAT vs. NPS: Key differences
  • Customer satisfaction score (CSAT)
  • Net promoter score (NPS)
  • CSAT vs. NPS — which one is right for you?
Iustina Gherca Iustina is a curious writer with an analytical mind and a demonstrated history in the advertising industry. She likes mixing words with data and is passionate about human behaviors. When she's not at her work desk, you`ll probably find her enjoying refreshing tea flavors, spilling stories on paper, or binge-watching true-crime documentaries.
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Iustina Gherca Iustina is a curious writer with an analytical mind and a demonstrated history in the advertising industry. She likes mixing words with data and is passionate about human behaviors. When she's not at her work desk, you`ll probably find her enjoying refreshing tea flavors, spilling stories on paper, or binge-watching true-crime documentaries.
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contents
Why use SMS marketing?
  • SMS product launch checklist
  • 1. Create a product launch plan
  • 2. Generate awareness and engagement before the launch
  • 3. Make an impression on launch day
  • 4. Keep the excitement going post-launch
  • New product launch message samples
  • Conclusions