Unhappy with the response rate on your email marketing campaigns? Now’s the time to change to SMS marketing, the clever alternative to email
Any company using emails to communicate with its customers will be all too familiar with the issues and frustrations which this style of communication can create. Email marketing has been part of business strategy for many years and due to misuse via selling of data lists, has gone from a convenient and effective method of communicating with a customer base to a strategy which is now largely mistrusted by customers and suffers from poor penetration rates.
So what’s the right alternative to email that will get through to your customers? The answer is SMS.
88% of emails are spam – business SMS gets the message through
It was recently estimated that a huge 88% of emails sent are spam. Unsurprisingly, this means that many of your email messages to your customer base will remain unopened or be sent directly to the junk email folder – not great news for building relationships with your clients. Furthermore, if you have vital information to share with your customers, such as delays on delivery times or the re-arrangement of appointments, how do you get past the problem that your email may never even be opened by your customer?
That’s where the real beauty of business SMS messaging as email alternatives shines through, acting as a lifesaver to your marketing and customer communications.
Four mobile phones sold for every computer – that’s why SMS marketing wins
According to the GSM Association, there are now four mobile phones sold for every one personal computer. Mobile phones invariably stay with their owner 24/7 – which compared to the relatively short time people spend in front of their computers checking their email, just can’t be beaten. Additionally,
SMS marketing is effective from any computer in the world
There’s a vast choice of different ways in which a business can take advantage of SMS technology as part of its marketing strategy. The TextMagic Messenger is a simple and cost-effective way of sending business SMS messages from a Mac or PC and the interface is available in 11 different languages – ideal for today’s businesses operating over many different territories. You don’t even need to be tied to an office computer, as TextMagic Online offers great two-way SMS functionality from a web-based application – meaning that your business communications are truly mobile and you can connect and communicate with your customers wherever you are.
But don’t just take our word for how invaluable SMS messaging is to business – Mrs Rimmer of land and property specialists Rostons Ltd agrees. ‘Our clients have commented on how useful it is to receive a text and it has put us at the forefront of our industry by using a service like this.’
Business SMS messaging delivers an unparalleled penetration rate over email marketing, enabling your business to communicate more effectively with your customer base and build that all-important confidence factor. If you’re serious about getting your marketing messages in front of your customers, then look for an alternative to email - SMS marketing is the only logical option.
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