Pete + Lucy Case Study

Apex
United States
Founded in 2019
9 employees
Clothing and Shoe Stores
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Not only did TextMagic increase our sales conversion ratio, but it has also helped us connect with our customers more personally.

Morgan Oney Owner

About Pete + Lucy

Pete + Lucy offers wholesale children's clothing to boutique owners of all sizes, especially those starting out. We provide complimentary education, limited territories, and limited clothing runs to help our retailers succeed and set us apart from other wholesalers and direct sales companies.

The business challenge

Each week, new prospective retailers apply to join our company. We had been emailing our approval notifications, but we only saw a conversion rate of about 10% - a tiny percentage of those who showed an interest signed up. We suspected this was due to the improper delivery of our emails. We knew we needed to reach them another way.

How TextMagic helped

We decided that texting our prospective retailers in addition to emailing them would ensure their approval to join our company was received. After reviewing many services, we decided to use TextMagic based on their features and costs.

The results

Since implementing TextMagic, our conversion rate jumped from 10% to 30%. In addition to the increase in sales, texting retailers has offered a more personal connection and has helped us build a rapport with them from the beginning of their relationship with us.