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How to Optimize Content for Mobile Devices

Since Google started using mobile-friendliness as a factor in their site’s ranking system, businesses have realized that mobile optimization is no longer optional. Mobile isn’t just the future, it’s here...

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5 Creative Text Message Ideas For Salons

One of the benefits of SMS messaging is the variety of ways marketers can use it to reach out to clients. Coupons, discounts, sweepstakes, appointment reminders, polls and other strategies...

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How To Grow A Strong Mobile Opt-in List

Businesses that use SMS marketing tend to enjoy better customer satisfaction and conversion rates than those who do not. A recent study showed that the use of text messaging during...

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Top 4 Factors That Affect SMS Deliverability

Text messaging has been a huge boon to businesses. Prospective customers who receive text messages show a 40% higher conversion rate than those aren’t contacted via SMS. In 2016, it’s...

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21 Inspiring Quotes About the Future of Mobile

For anyone working in mobile marketing today, the rapidly changing landscape can make your head spin. Here are some words from industry leaders to inspire you to find your company’s...

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Use Business SMS to Keep in Touch with Your Field Staff

Efficient communication is essential for any successful business. In fact, 97% of workers believe that communication impacts workflow. Miscommunication and delayed messages can cause disruptions in the completion of tasks...