The Textmagic Blog

We publish practical guides on marketing, support, and platform features
to help businesses grow and improve communication.

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marketing July 12, 2023 10 min read
Text messaging advertising 101: Strategies and best practices

Within the time you took to check this article, over 100 thousand text messages have been received and read worldwide by individua...

marketing July 5, 2023 13 min read
Mastering customer segments: Strategies to boost your ROI

According to statistics, segmented and well-targeted email campaigns deliver a staggering 77% of email return on investment (ROI)....

marketing June 19, 2023 14 min read
How we crafted our SaaS positioning statement & 10 examples for inspiration

There are numerous positioning statement examples out there, just a Google search away. But what makes a good positioning statemen...

Bulk SMS - People using their phones at a train station
business May 18, 2023 9 min read
Bulk SMS marketing: Benefits, strategies, and best practices

Bulk text messaging is an effective way to reach a wider audience swiftly and efficiently. Besides having high open rates, it can ...

woman holding phone - direct response marketing
marketing April 21, 2023 10 min read
How to succeed with direct response marketing

Direct response marketing (DRM) focuses on making a sale as soon as a prospect sees your marketing material. The goal is to get a ...

marketing April 21, 2023 9 min read
A guide to product adoption: How to measure, quantify, and improve it

Measuring and improving the product adoption rate (PAR) is vital for the success and sustainability of any SaaS business. This met...

product launch - man holding phone
marketing April 12, 2023 9 min read
How to promote a new product launch with SMS marketing

Launching a new product is exciting for any business, but it presents a few challenges. With so many marketing channels available,...

Business texting etiquette: woman reading a text
marketing February 2, 2023 9 min read
Business texting etiquette: 14 rules for your SMS campaign

Whether you're reaching out to customers, partners, or employees, business texting allows you to connect quickly and efficiently. ...

marketing June 29, 2022 10 min read
16 Marketing ideas for small business that work like a charm

Marketing ideas for small businesses are often the most creative because when budgets and resources are at their lowest, innovatio...