Getting started with SMS marketing for your club can be confusing. Below we answer our customers’ frequently asked questions.
What is the best way to communicate menu changes via SMS?
One of the best ways to promote new dishes or menu changes is to send a bulk text with the new menu as an SMS attachment. If you have special menu offers (e.g. student lunches, senior menus, 1+1 deals, etc), you can send them to specific contact lists.
TextMagic allows you to segment your audience through SMS distribution lists or Contact lists. Targeting specific offers to relevant lists will help you cut down costs and improve response rates.
How can I measure the effectiveness of my restaurant’s SMS marketing campaign?
TextMagic has a dedicated Reporting section in your account. From here, you can check statistics such as the number of messages sent/received, delivery rate, reply rate, costs, etc.
You can also view the performance of individual bulk texts or monitor the performance of specific campaigns. From the Reporting -> Sub-accounts tab, you can check the performance of every team member.
How can I encourage more reviews from customers?
Most restaurants require a customer’s phone number to confirm a reservation. Make sure that you receive consent from customers to contact via SMS after their visit. Use TextMagic’s scheduling and automation features to follow up with a review request.
Here’s a great way to encourage reviews and return visits – offer a nice discount, a token, a “thank you” message, or a special offer after a customer visits or submits a review. You can make it easier for customers to leave reviews by sending easy-to-respond-to SMS templates.
Example:
*name*,
Thank you for choosing *restaurant name*! We hope you enjoyed your meal.
Your opinion means a lot to us. Please rate your experience on a scale from 1 (bad) to 5 (excellent).
Depending on the customer’s response, you can follow up with more automated questions (for a more detailed review) or simply send a discount code for their next visit.
How can I manage table booking better with voice call forwarding?
While some customers prefer to schedule a reservation via SMS, many prefer to voice call for confirmation. TextMagic has made it easy to connect your number to any landline or mobile number. Here’s how you can provide better customer service through voice call forwarding:
Step #1: Log in to your TextMagic account or sign up for a free trial. Add credit to your account.
Step #2: From your dashboard, navigate to Services -> Numbers. Click on the “Activate forwarding” button.
Step #3: Configure the phone number that you want your calls forwarded to. The software will calculate your cost per minute.
Step #4: Click on “Next” to activate the new number immediately. You can also record a personalized audio greeting for your number.
For more information about SMS marketing for restaurants, please visit our recent blog post.
