If you own a mobile device, you’ve probably already seen the wrong kind of content.
You know what I’m talking about: cryptic SMS messages with links that you aren’t too sure about, long paragraphs that take two or three scrolls on your screen to read, huge images that eat up your data and take up the screen, or the Flash animations that don’t work because you’re on an iPhone.
When it comes to mobiles (smartphones or otherwise), readers prefer content that’s optimized for the device.
But what makes it different and how do you put this kind of content together?
Mobile readers want bite-sized info
Whether your readers are using smartphones or you are communicating via SMS, they really do want brief, easy-to-read content.
That means shorter paragraphs, fewer jargon-filled expressions, more objective information and (please, please, please) not so many images, thanks.
Where to get your content
If you already create or curate content on your own website, you should be spinning off a mobile-optimised version for your readers.
Just edit down the copywriting, break it into smaller chunks and focus on the most important bits.
If your mobile audience is a specific type of user (such as a salespeople), then you can further target the content you gather and share with them around that topic.
Using a tool like Twitter is a great way to find lots of interesting and useful information from others in your niche. (It’s also a great way to share your own content with mobile readers!)
The Verge provides one of the best mobile web experiences that I’ve had. Some other websites that are popular with mobile audiences could do better work, for example 9to5Mac.
How to share
Just like your regular website, you need to share your curated and self-published content through different methods.
For mobile, that means using tools that are popular and accessible to (and used by) your audience. Not everyone has smartphones, and many successful mobile marketing campaigns use SMS to great effect.
Twitter, Facebook and other social sites are a good first channel for sharing. Many smartphone users regularly use these platforms for receiving their information.
When you have an SMS subscriber base, you need to use slightly different methods of sharing as not everyone will have a web-capable device.
Sharing via SMS can be as simple as sharing a bit of news and a source and telling them to check your blog. You can also provide a link so that those with a capable browser can view it via the mobile-optimised version of your content. In fact, SMS can be a really engaging way to get a dialogue going with your readers.
However you do it, finding and sharing specifically for your mobile audience will be good for your customers and good for your business too.
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